Exhibitors Herald (Dec 1924-Mar 1925)

Page scan 0001335 from Exhibitors Herald

Record Details:

Title:
Exhibitors Herald
Date:
Dec 1924-Mar 1925
Volume:
Exhibitors Herald (Dec 1924-Mar 1925)
Leaf #:
0001335
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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March 21, 1925 EXHIBITORS HERALD 47 (Our heroine looks startled. “Hark!” she commands, turning to Jake.) (Jake harks — and spits.) TESS — “It’s the Twentieth Century Limited running into an open switch.” JAKE — “NO, it’s Ike Rosenberg, the sheriff, he has come to take me, but I shall cheat the law. I WILL, I WILL. I WILL. (Jake comes from Chicago.) He rises and staggers to the door; grasps and laughs, “Ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha, I have cheated Ike Rosenberg at last.” TESS (all agog) — “JAKE! You are WOUNDED !” JAKE — “ ’Tis not SO, I am not WOUNDED, I am DEAD. . . . Dead, thank heaven, dead, dead, etc., etc.” (Falls to the floor and the spot is thrown on him.) (Sheriff enters, throwing the door open at the same time. “Merciful heavens,” he expostulates, “what’s the meaning of this? The mayor wants I should bring Jake Larimer in alive and now I lose my reward money. This is too much. Anodder week like dis week and I’ll be a sunofagun.” He takes his pistol and shoots himself. He dies whispering, “Thank God I have paid my life insurance premiums.”) (Spot is moved to sheriff.) (Jake gets up and moves over into the spotlight.) TESS (weeping) takes revolver from the body of the sheriff. “Is there no retribution?” she asks the house. HOUSE— “NO I” (Tessabelle turns pistol against her breast and presses the trigger.) (The house beats her to it, though, and her cries of “Help I Help ! Help” are drowned by the pistol shots from the house.) ASBESTOS NOTE — A full house beats three of a kind. Service Copy For Exhibitors {Continued from page 45) However, there are times and plays, while they are not children’s entertainment, that are interesting and wholesome enough to bring the entire family. We want the family business and if you will place faith in this little line which we will insert into our advertisement — “As Clean as a Whistle” — you will know that the attraction is the kind you can take the kiddies to and enjoy it with them. As a whole the Mikadow’s entertainment is on a very high plane, but this is a new departure to serve the public of Manitowoc even better than we have done before. (Vernon Locey published the following in a recent issue of his paper for the Temple theatre, Howell, Mich.) PICTURE VIRTUES TWr OTION pictures open to millions a new vista of knowledge and beauty. They bring the glories of an Alpine sunset, the mysterious charm of the Orient, the cool feathery waterfall — the multitudinous wonders of nature into the drab lives of the tenement dweller, the factory worker. Motion pictures provide countless hours of laughter, of romance and adventure for a great class of Americans who are otherwise unable to afford the luxury of frequent entertainment. Motion pictures give opportunities to millions to see the work of great artists, to know many of the best actors and actresses of the generation, and they will preserve to posterity the histrionic art of this period. Motion pictures play a noble, generous part in every public charity. They feed the orphan of every land, and during the war they were the government’s greatest propagandist. SiSsMas. ABOVE: Stage setting used for “The Ten Commandments,” Paramount, at the Mogador theatre, Paris. RIGHT: Front of Odeon theatre, Marseilles, France, during run of the DeMille production. BELOW: Lobby of the Magador theatre, Paris, showing rich decorative plan followed for “Ten Commandments” run.