Exhibitors Herald (Dec 1924-Mar 1925)

48 EXHIBITORS HERALD March 21, 1925 GRIFFITH, CRUZE, DeMILLE hci'c had their Epics— BUT— Under .i blood-red sun that festered the earth to a fiery boil —withered the grass — baked the cactusseared i-he souls of fifty thousand people and half a million beasts— We Started Our Epic Over seared plains, with the furnace-like breath of an Arabian sand-storm touching us. Across and under glacial rivers that petrified with rheir chill For Nine Days and Nights We Crossed This Icy Stream Then once again over scorched ground The Path To Purgatory That Blistered the Feet to fhe bottom of mountains that touched the lips of colorless clouds Then Up and Over These Mountains We Started 50,000 HUMAN BEINGS500,000 TIRED BEASTS Unshod Unfed Nineteen days and nights slipped by as we clambered up menacing precipices, ankle-deep, barefooted, in the snow In the Distance Stood Zardeh-Kun, Monarch of Persia Two miles high and covered with snow And Only Three Pairs of Shoes Amongst the vast shouting, screeching, singing horde But there was Qrass on the other side of that giant mountain and Qrass uas the end of the rainboie for us GRASS And barefooted they tvent up, up, up, up, ufr, up to the very fringe of heavens. Where stout timber withered. Up, up, over, over, then down, down to Qrass And THAT’S Our Epic a GRASS f9 Sao’s Heat Fiery BlasU Scorching Rays Withering Gnu Shouting Tribes Wailing Babes Worried Cbiehaitu Screechiog Jibes Starving Cattle Lowing Beasts Baking Sun Rays Missing Feasts Folding Tents Nights Made Fearful A Moving Nation Mothers Tearful Griodiog Sand Storms Whirling Blinding Swollen Rivers Victims Finding Glacial Waters Rushing Crushing Frozen Bodies Screaming Hushing Mountains Shy High Motion Picture of the Most Startling Event Ever Recorded Recorded by Capt .Merian C Gioper and Ernest B Schoedsack with Marguerite E Harris During 15 Months Away From the Known World 15 Months Midst the Forgotten Race In A Wild Unscoured Land Where Nature Is Maddest and Destiny Wields the Lash Snows of Ages Shoeless Feet Crunch Torture Rages Seeking Seeking Grass For Cattle Man and Nature In Finish Battle Beasts Worn Thin Rushing On Moved by Nature King and Pawn Grass Grass Grass Grass Sun and Fire Arcbc Blasts Snow Snow Snow Snow Winds Tear Torture Blow Blizzard Confes Wildly Rages Lost Race Writing Forgotten Pages Valleys Loom Sun At Last Cattle Braying Crass Grass GRASS From the Recordings by Capt. Merian Cooper— Ernest Schoedsack ' and Margaret Harrison Is the Kind of a Story that Mad Nature Stages Once in a Millenium to Mock the Minds of Men Who Write Written by an Angry God. with the scenery set by the terrible hand of destiny. PRODUCED BY NECESSITY STAGED BY HUNGER ADAPTED BY DISASTER and enacted by 50,000 Human Beings and Half Million Beasts ON THE FROZEN PATHS OF A FORGOTTEN WORLD WITHERED BY THE BLASTS OF A SUN THAT LAUGHED IN CYNICAL GLEE Decreed that 50.000 humans and 500,000 beasts furnish photographic evidence that THE GREATEST DRAMAS IN THE WORLD ARE NOT WRITTEN BUT HAPPEN! Let your startled eye and dazed mind travel across blasted plains that frost the blood, stun the imagination, over mountain chains covered with age old snows, across glacial rivers that race like maddened locomotives — Barefooted— Hungry PROVING THAT IT CAN BE DONE NO MATTER »HAT IT IS Produced by Fan ous Pluyzrs~Lasky A Paroi iumiiI Pii lnrc ‘‘GRASS” Under a (X)ld cynical sky dotted with doubting stars which seemed to say “IT CAN’T BE DONE” 50,000 Human Beings, Half a Million Beasts enact a drama, greater than the mind of man could imagine Greater than the hand of man could write Qn the frozen boulevardes of the forgotten world, where cold »now burned like the fires of hell and the blasts of the sun froze the blood in their veins Barefooted, treaking across plains as hot as the lava of Vesuvious. fording glacial streams that petrified with a touch, climbing mountains, deep with the snows of centuries UNFED UNSHOD CLOTHED ONLY IN COURAGE A LOST RACE fights a finish battle with a Mad God on a battlefield planned by the hand of cruel destiny and commanded by the angel of disaster Story by Necessity Scenario by Banger Prodneed by Fear SNOW SNOW SNOW SNOW GRASS GRASS GRASS GRASS A drama conceived bv catastrophe, played by force of circumstances chat all the world might see and know tnai somewhere in a forgorten land, a lost people are fighting inclement nature for ONE BLADE OF GRASS I have seen the piaure “Qrass” and the above is no exaggeration (W K. Vanderbilt) Starting Tomorrow in the New York daily papers there will appeal a series of advertisements designed fo arouse sufficient interest among New Yorkers to fill the Criterion Theatre for ten weeks during which time FAMOUS PLAYERS-LASKY will present twice each day starting March 25rh. a motion picture cnVitled ^‘GRASS’’ A story that was not written or staged, produced or directed, but which happened! Assurance is given that not one exaggeration will occur in these advertisements, yet they \ daring in the extreme A Parmouni Picturt A.A /r.X X.-N / be sensational and ADOLPH ZUKOR JESSE L LASKY ' N. r V X.-N ./ GRASS From A Story Written By An Angry God Scenario From the Hand of Destiny Enacted by 50,000 Human Beings and Half a Million Beasts Under A Cynical Sky Dotted with Doubting Stars And Staged In A World Withered by the Crimson Thumbprint of Catastrophe A Tale the Eyes of Alan Has Never Seen and the Hand of Alan Has Never Written A MOTION PICTURE OF A HAPPENING Good Copy Good copy is a thing to write, not a thing to write about. All that needs to be written about the ad copy reproduced on this page is written in the two words: Read It. Reproductions show advance ad campaign by Harry Reichenbach for the New York run of “Grass,” a Paramount picture, at the Criterion theatre.