Exhibitors Herald (Dec 1924-Mar 1925)

March 21, 1925 EXHIBITORS HERALD 63 “What the Picture Did For Me” VERDICTS ON FILMS IN LANGUAGE OF EXHIBITOR Copyright, 1924 This is the original exhibitors’ reports department, established October 14, 1916. Beware of cheap, misleading imitations. “What the Picture Did for Me” is the one genuine source of exhibitor-ivritten box office information. Address: “What the Picture Did for Me,” EXHIBITORS HERALD, 407 South Dearborn Street, Chicago, III. Associated Exhibitors BATTLING BUNYON ; Wesley Barry— A good Saturday night prize fight story, with Wesley since he has grown up. — W. S. Owen, Russell theatre, Brunswick, Mo. — Small town patronage. THE YANKEE CONSUL: Douglas MacLean — This was quite a disappointment after the success of “Going Up”. It is a good picture, but the previous picture was exceptional and you can’t satisfy people with ordinary pictures following the knockouts. — Chas. Lee Hyde, Grand theatre, Pierre, S. Dak. — General patronage. UNSEEN HANDS: Wallace Beery— Well I’ll be frank and say this is really the poorest excuse of a picture that I ever have seen. Many of my patrons told me so, too. It’s horrid, grusesome and spooky all the way through. — John Aden, Rialto theatre, Terril, la. — General patronage. JUNGLE ADVENTURES: Special cast—A good jungle picture. Some beautiful scenes in it. It is an unusual sort of picture, dealing with Martin Johnson’s adventures in Borneo. Six reels. — Z. A. Brennan, Fairyland theatre. Herculaneum, Mo. — General patronage. GOING UP: Douglas MacLean — ^There are few feature comedies which are better than this one for small town use. Many of our patrons though it as good as Harold Lloyd subjects. It draws about as well and you don't get penalized for having a big crowd. Seven reels. — C. E. Johnston, Paramount theatre. Gibbon, Neb. — Small town patronage. IS DIVORCE A FAILURE?: Leah Baird— This is a very good picture and will please most any class of people. But why doesn’t Pathe send out better prints? All the prints I have received from them so far are in terrible shape. The prints on this picture were so dry that when it went through the machine the film broke all to pieces. Pathe will have to get better stuff out here or no more business. Six reels. — B. R. Parsons, Grand theatre, Springfield, Minn. — General patronage. Chadwick THE FIRE PATROL: Special cast — Business very good. Would call this one the best independent production we have ever run. Well directed, finely acted and good production. Story similar to Paramount’s old “Behind the Door” with Hobart Bosworth. Seven reels. — George A. Markell, Strand theatre, Pittsfield, Mass. — General patronage. THE FIRE PATROL: Special cast— A fair melodrama, but did not draw, consequently made no money. A picture is only as good as it does at the box office. Seven reels, — A. J. M. Bean, Maple Leaf theatre. Mount Dennis, Ont. Canada. — Small town patronage. THE FIRE PATROL: Special cast — Played this in very cold weather, but did a fine business. A good old melodrama that should please in any small town where they do not demand too much jazz. Plenty of action, story not so strong. Seven reels. — A. F. Affelt,. Liberty theatre, St. Louis, Mich. — Mixed patronage. F. B. 0. MIDNIGHT MOLLY : Evelyn Brent — -Very gx)od picture of the underworld. Will please your patrons. Can be bought right. Five reels. — J. E. Dowling, Ark theatre, Longansport, Ind. — Medium class patronage. BROKEN LAWS: Mrs. Wallace Reid— A splendid picture. Had many good comments on it. All those that saw it liked it. It is a picture that we really see in everyday life and read about those very happenings if we do not see them. It is worth playing in any house. — John Aden, Rialto theatre, Terril, la. — General patronage. BROKEN LAWS: Mrs. Wallace Reid— An excellent picture and one that will please nearly all audiences. It will also add prestige to your theatre, as it is among the better productions. Film poor. Seven reels. — W. A. Doerschlag, Strand theatre. Ransom, Kan. — Small town patronage. THE RANGE TERROR: Bob Custer— This is one of the good ones and the best that this star has put out. It has plenty of thrills in it, and keeps it up all through. I do not know why we fell flat on it, unless it was the bad weather again. This picture is entitled to a crowd and, everything being normal, I think would have done so. Five reels. — C. V. Anderson, Oak theatre, Oakdale, Neb. — General patronage. THE NO-GUN MAN : Lefty Flynn — This is the second Flynn picture we have shown and it pleased my patrons very well. It has lots of action, some good comedy situations by a Negro, has good Western atmosphere. Better than his first one we used, which was “The Millionaire Cowboy.” Five reels. — W. J. Shoup, DeLuxe theatre, Spearville, Kan. — Small town patronage. THE NO-GUN MAN: Lefty Flynn — An extra good Western picture. Pleased all that saw it. Good print. Five reels. — L. Deyo, Miers theatre, Schohoarie, N. Y. — General patronage. THE NO-GUN MAN: Lefty Flynn — Personally would rate this only as a fair Western, but had lots of good comments on it. Most of the cannonading was done at night and when the Merry Ruffians shot off their 44’s it looked as though they were using roman candles. The comedy supplied by the “Shine” kept them laughing most of the time. Five reels — Wm, E. Tragsdorf, Trags theatre, Neillsville, Wis. — Small town patronage. LIFE’S GREATEST GAME; Johnnie Walker— I want to say right here that this is one of the best pictures for entertainment that I have ever seen. The story is good and deals with the outs and ins of professional baseball life. Fine. Seven reels. — Chas. E. Lawrence, Star theatre. Tuckerman, Ark. — General patronage. FLASHING SPURS: Bob Custer— The first Bob Custer that I have played. Would call it hardly fair in the way of entertainment. Very poor story and not much to it. — John Aden, Rialto theatre, Terril, la. — General patronage. FLASHING SPURS: Bob Custer — A real good Western feature. Print good. Five reels. — L. Deyo, Miers theatre, Schoharie, N. Y. — General patronage. THE MILLIONAIRE COWBOY: Lefty Flynn — My projectionist advised me instead of buying another like this to get a two reel Western and save money. He was right. Five reels.— A. J. M. Bean, Maple Leaf theatre. Mount Dennis, Ont., Canada. — Small town patronage. THE WHITE SIN: Madge Bellamy— Not a big special, but a little better than the ordinary run. Buy it right and use it. Six reels. — A. J. M. Bean, Maple Leaf theatre. Mount Dennis, Ont,, Canada. — Small town patronage. THE SILENT STRANGER; Fred Thomson— Here is a real picture. Thomson and Silver King can’t be beat in Westerns ; they please. Five reels. — W. A. Doerschlag, Strand theatre, Ransom, Kans. — Small town patronage. THE FIGHTING SAP: Fred Thomson— The only poor one in the first series. I have played them all. At that it drew a good house and pleased as well as any average Western, but it really is the poorest of the six. Always play up Silver King, as I know it is the horse here that draws. Five reels. — H. J. Eagan, American theatre, Wautoma, Wis. — Small town pati'onage. THE FIGHTING SAP: Fred Thomson— Not the best we’ve run of this star, but it was good and pleased. “Fighting Blood” helps to get them NATIONAL SCREEN SERVICE Inc. NEW YORK CHtCAGO LOS ANGELES NOW BOOKING cA fuank woods SPECIAL PKODUCTION -EAUTVandjie Bad Sy PETER B. KYNE Directed by JVILLIAM WORTHINGTON J{eUased by PnODOCERS ~ DlSTFLinUT/NG -CORPOn.ATI. ON