Exhibitors Herald (Dec 1924-Mar 1925)

Record Details:

Title:
Exhibitors Herald
Date:
Dec 1924-Mar 1925
Volume:
Exhibitors Herald (Dec 1924-Mar 1925)
Leaf #:
0001352
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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64 EXHIBITORS HERALD March 21, 1925 “Herald Only“ Club "Because the ‘Herald’ was the pioneer in this field, and because we will have a better journal to which to turn for guidance if we solidly constribute to the same one, just as long as the ‘Herald’ keeps up its high standard of service I shall write solely for this magazine.’’ — Philip Rand, Rex theatre, Salmon, Idaho. ABBOTT, G. S 222 ACCOLA, E. C 184 ADAMS, R. W 19 ALLEN, C 8 ALGUIRE, Mrs. C. C 54 ANDERSON, C. V 116 ANDERSON, J. A 143 ANDERSON, R. L 85 ANDRESEN, J. W 104 ANGELL, H. H 130 ARMENTROUT R 72 ARMISTEAD, E. A 66 ASHWORTH & BARTELS 180 BABIN, M. J 7 BAILEY, J 159 BAKER, C. C 195 BARBER, C. E 87 BARTLETT & SON, C. W 103 BAYS, E. C 170 BELL. Mrs. L 22 BERGER, S. A 37 BICKEL, J. C 108 BIGGS. W. T 207 BIERWIRTH, H. C 62 BILLS, C. H 88 BINIONS, H. H 133 BIFARELLO, P 215 BODWELL, M. F 141 BOLLMAN, V. G 9 BOTSFORD BROS 235 BREITRICK, D. M 193 BRENNER, W. H 10 BROADUS, J. N. 177 BROWN, C. L 42 BROWNE, F. L 39 BURSON, L. A 158 BYERLY, C. M 43 BYERLY, S. L 30 BYRNE, E. E 147 CAIRNS, J. 23 CARTER, Mrs. L. M 55 CAUSEY, H 70. CHAPMAN & EVANS 210 CLARK. W. M 105 COLLINS, E. H. 101 CRAIG, M. T 186 CRAIG, W. E 152 CREAL, W. H 4 CRONKHITE, C. C 89 CROSBY & SCHWIERSKE 44 DASPIT, H 31 DeBAGGIO, H 40 DeMORDANT, P 76 DEYO, L 174 DINSMORE & SON 90 DOLLIVER, M 224 DOWLING. R. L. 41 DURBIN, P. J 127 EAGAN, H. J 112 ELLIOTT, E. H 63 ENLOE, J. J 134 ESTEE, P. G 24 EULER, J. R 26 EVELAND, E 233 FARNSWORTH, R 110 FARRAR. S 206 FAWKS, E. L 219 FAY, L. M 202 FAYTLE, M. F 163 FOSTER, M. P 73 FOX, Mr. and Mrs. E 64 FREEMAN, F. L 81 FRY, S. G 231 GAILEY, E. E 94 GARDNER, B. B 214 GARDNER, J. M 213 GAULDING, H. W 45 GEETING, R. C 201 GIACOMA BROS 199 GRAY, R. 0 135 GREEN, S 168 GUERIN. W. R 82 HARRIMAN, J. L 225 HARRIS, F. N 77 HARRISON, M 169 HARTMAN. C. M 154 HAWKINS, J. W 200 HELD, P. G 32 HESS. L. S 95 HICKMAN, R. W 83 HILLYER, M 137 HILTON, O. A. B 28 HINDS. F. C 11 HINDS, W 173 HOADLEY, E. C 197 HOFFMAN, P. B 114 HOPKINSON, JR., F. S 131 HORN & MORGAN 58 HORNUNG, A 56 HOUSEY, J. A 198 HUESTIS, B. F 106 HUMPHREY. W. H 212 HUTCHISON, R. 0 194 IHDE, S. G 46 JENKINS, J. C 3 JENSEN BROS Ill JESSEE, Mr. and Mrs. T. R 47 JOHNSON. P. L. 205 JOHNSON, O. W 78 JUDGE. C 164 KATZENBACH, E. L 218 KENNEASTER, J. S 172 KHATTAR, G 51 KIMBRO, Mrs. W. M 211 KING. L. G 209 KINGERY, R. H 123 KIRKMAN, W. G. 190 KOBORG. C. W 188 KOCH, G. H 165 KOOKER, D. A 52 KOOPMAN, J 132 KOTTAS, E. V 150 KRAUTH, P 149 KUDLACEK, J. J 67 LAMBERT, O. W 148 LANGACHER, C. W 59 LEEK, L. N 196 LOWELL, B. S 86 LUNA, E. D 96 LYMAN, C. H 128 LYNCH, C. H 71 MacPHERSON, O. E 117 MALPHURS, C 178 MARTIN, H. G 48 McCORMICK, B. P 49 McCOY, H. C 192 McCUAN, L. W 228 MEECE & HALE 121 MENDENHALL, C. A 12 MEYER, F. S 2 MILES. A. N 13 MILLER, C. E 166 MILLER, C. R 14 MILER, L. A 145 MILLWARD, V 102 MITCHELL, R. E 221 MOORE, L. R 74 MOORE. Mrs. J. W 25 MOORE, P 124 MORGAN, A. M 136 MORRIS, P. E 126 MOULTON, C. H 68 MUNSON, C 122 MUSSON, W. H 50 NEIS, A. R 125 NICKELL, C. W 216 NORTON, B 182 O’HARA, F. J 80 OLLER, L 139 O’NEIL, E. J 109 O’TOOLE, A. B 176 OTTEN, N. J 197 PARKS. O. E 60 PATRICK, H. E 204 PATRICK, W. D 97 PEITZ, P. B 115 PERRY, F 156 PERRY, W. 0 232 PERUNKO, L. J 227 PFEIFFER, R 113 PFLUGER, H. H 171 PHILLIPS, D. H 107 PILLIOD, L. A 33 PORTELL, J. G 69 POWERS, C. H 20 PRICE, A. J 208 RAND, P 5 REA, G. A 1 REDISKE, G. F 34 REEVE, H 203 RESTIVO, J 167 REYNOLDS, E. J 91 REYNOLDS, J. M 179 RICE, R. B 191 RILEY, R. R 38 RITTER, G. J 75 RIVA, Mrs. C. A 15 RODGERS. F. C 144 ROSSER, R. P 161 ROLSTER, M 175 RYAN. C. H 57 SABIN, F. E 16 SAMPLE, F. R 61 SAUNDERS, E 129 SCHAFER, C. W 230 SCHMIDT, J. W 92 SCHLOTTERBECK, F 234 SELK, H. G 138 SHOUP, W. J 189 SHOYER, Dr. M 183 SILVER & SON, W. H 120 SIMPSON, C. H 157 SITTON & SON, A. P 151 SMITH, Mrs. R. B 142 SMITH, R. W 217 SPAINHOUR, C. A 100 STANTON, M 27 STARKEY, G. C 17 STEEL, A 98 STETTMUND, H. G 6 STEVENSON, G 160 SUSZYCKI, A. A 99 SWARTOUT, E. W 35 TALBERT, J. H 162 THOMPSON, H. P 21 TILLER, J 29 TOPE, G. W 119 VAN ALSTYNE, L. A 187 VAN NOY, H 36 VAN STRAAT, W. J 118 VAUGHAN, G 53 VEATCH, A. L 65 VETTER, E. H 153 WALDEN, K. H 229 WEAKLEY, C. D. 226 WENGER, R. S 181 WERNER, A. C 146 WETZ, J. H 140 WHARTON, E. L 79 WILCOX. L. M 185 WHITE, D. A 84 WILLIAMS, E. J 146 WILLIAMS. J. M 93 WILLIAMSON, A. E 155 WILLIS. W 233 WINTERBOTTOM, W 18 in on this night. — Geo. F. Schulze, Lyric theatre. Ashland, Ky. — General patronage. GALLOPING GALLAGHER: Fred Thomson • — This makes five Thomsons we have run and, after you have run one or two, all you need to do is to announce Thomson and Silver King and you’ll have a crowd. It takes more than a blizzard to keep them away here. These plays are not great and Fred is not the best actor on the screen, but he is active, athletic and has a cheerful grin. People like him and they simply go wild over his horse. Silver King. Five reels. — C. E. Johnson. Paramount theatre. Gibbon, Neb. — Small town patronage. GALLOPING GALLAGHER: Fred Thomson — A dandy little Western that will go over good. Carries plenty of action and thrills, but can’t put him in Mix’s class yet. However, he is well liked here and that is what is necessary. Hope the rest of his are as good as the first two have been. Six reels. — Paul B. Hoffman, Legion theatre, Holyrood, Kan. — Small town patronage. THE DANGEROUS COWARD: Fred Thomson — Another good Western with Silver King and Thomson. The kids sure like his shows. Five reels. — W. T. Biggs, Unique theatre, Anita, la. . — General patron.age. THE MASK OF LOPEZ: Fred Thomson— This is a dandy Saturday night picture. It drew like a mustard plaster. Silver King, the horse, sure is fine. My patrons all are in love with him. I find that for a small town this picture is hard to beat. Five reels. — P. G. Held, Sterling theatre, Fairmont, Neb.— Neighborhood patronage. NORTH OF NEVADA: Fred Thomson— Story is rather weak, but somehow these pictures make 7)eople ask when they can see another. Have run 3 to just average business. Five reels. — L. R. Ledou, Larabee Opera House, Isabel, Kans. — Small town patronage. NORTH OF NEVADA: Fred Thomson— Good film. This is our second from Thomson and all we can say is the same as everyone else does. They have both been extra good. Silver King is good and plays a little better than he did in "Mask of Lopez.’’ Book this. Five reels. — W. T. Davis & Son, Rialto theatre, Sharon, Wis. ■ — General patronage. IN FAST COMPANY: Dick Talmadge— A good picture for • Saturday night. I find that the Talmadge pictures do not draw as good as the 'Thomsons. Print good. Six reels. — P. G. Held, Sterling theatre, Fairmont, Neb. — Neighborhood patronage. IN PAST COMPANY: Richard Talmadge— A fine little picture. A little better story than usual for a Talmadge stunt picture. Five reels. — %« A thrilling story oF the great Chicago Fire BARRIERS BURNED /mKI" FRANK MAYO • MABEL BALLIN WANDA HAWLEY and an all star cast o»«ecTeo 6v WS.VAN DYKE ppoouceo Bv ARTHUR BECK POON/I THE FAMOUS MOVSL B. P ROE ASSOCIATED EXHIBITORS