Exhibitors Herald (Dec 1924-Mar 1925)

March 21, 1925 EXHIBITORS HERALD 65 The Contributor’s Column “Herald Only^’ Club Audit Finished Auditing of the “Herald Only” Club membership records has been completed and the resultant roster is printed this week upon the opposite page. A membership of 235 is shown. Members are requested to check membership cards against this list and notify the secretary in case of discrepancy. Botsford Brothers, Royal theatre, Ainsworth, Neb., are added to the list of members this week. A. J. M. Bean, Maple Leaf theatre, Mont Dennis, Ont., Canada. — Small town patronage. THE LOVE PIRATE: Carmel Myers— A satisfactory little picture of the crook cabaret type. Five reels. — A. J. M. Bean, Maple Leaf theatre. Mount Dennis, Ont., Canada. — Small town patronage. LAUGHING AT DANGER: Richard Talmadge — Would call it almost punk. Too much impossible stuff in this one. Story very poor ; nothing to it. — John Aden, Rialto theatre, Terril, la. — General patronage. ON TIME: Richard Talmadge — This is the poorest Talmadge to date, but at that is is a fairly good picture that pleased well. The story is punk, but the action and comedy made up for that. If this star were given better stories he would surely be a big bet. He is the best stunt star I have ever seen on the screen. Business fine. Six reels. — Chas. E. Lawrence, Star theatre, Tuckerman, Ark. — General patronage. ON TIME : Richard Talmadge — These Talmadge pictures will stand for anything you wish to say. The exhibitor who is not using these is making a serious mistake. They will please all classes. In this one Tom Wilson as the blackface carries the blue ribbon. Story light. Six reels. — S. G. Fry. Palace theatre, Omaha. Tex. — General patronage. BY DIVINE RIGHT : Elliott Dexter — Some said fine, others said worst they had ever seen. I say too slow. Has a real lesson. Seems, though, folks do not want sermons on screen any more. Six reels. — S. G. Fry, Palace theatre, Omaha. Tex. — General patronage. THE DANGER OF THE bMLE: Carmel Myers — A real good picture ; good print. Five reels. — L. Deyo, Miers theatre, Schoharie, N. Y. — General patronage. FOOLS IN THE DAK: Special cast — This is a pretty good comedy drama, but not as good as expected from what I had heard about the picture. Just a good program. — John Aden. Rialto theatre, Terril, la. — General patronage. First National SO BIG: Colleen Moore — Went over 100 per cent. Pleased everyone. An excellent picture. I have found that First National has the pictures. Nine reels. — H. Tanner, Pana theatre, Pana, 111. — General patronage. CLASSMATES: Richard Barthelmess — Film condition good. This is an excellent picture and the most pleasing picture of its kind that I have even seen. I put it on with the school. Also had an orchestra. Everybody was well pleased and we filled the house the first night, but not so well the second. Only kicks I had were that they didn’t show when they brought Burt Stanford back from the jungles. Seven reels. — B. R. Parsons, Grand theatre, Springfield, Minn. — Geneneral patronage. CLASSMATES: Richard Barthelmess — A good small town picture. Pleased them all. You can buy it right. Seven reels. — Guy M. Wampler, Royal theatre, Palestine, 111. — Mixed patronage. CLASSMATES: Richard Barthelmess — This picture was a good drawing card for us. It was shown in the city some time ago, but they came to see it again. Have about 3,500 soldiers and officers to draw from. Went over big. Film in A-1 condition. Seven reels. — E. Crawford, Y. M. C. A. theatre. Ft. Leavenworth, Kan. — General patronage. LOVE’S WILDERNESS: Corinne Griffith — The business was rotten. They must have known what the picture was. Seven reels. — Bill Heinecke, Judith theatre. Lewiston, Mont. — General patronage. THE SEA HAWK ; ABRAHAM LINCOLN ; SECRETS: These are knockouts. Anyone that cannot cash in with these had better go back to the farm and let a live man take the place. Pleased 100 per cent with my patrons and self. Ten reels. — Bill Heinecke, Judith theatre. Lewistown, Mont. — General patronage. THE SEA HAWK: Milton Sills— One of the real big good ones, which registered well at the box office, but not so big as it has in many places. I never could get costume and pirate plays over. However, I must admit this is not to be classed with costume plays. Twelve reels. — E. J. Reynolds, Liberty theatre, Pasco, Wish. — ^General patronage. FOR SALE : Claire Windoor — This picture may go in some localities, but this kind do not register here. However, it is a very fine society picture with beautiful gowns and settings. Also some fine acting and direction. Eight reels. — W. J. Shoup, DeLuxe theatre, Spearville, Kan. — Small town patronage. SUNDOWN : Special cast — Every time some producer gets an original idea and puts over a big clean up. several others are bound to imitate. Most of them come close — but this is the poorest imitation of “The Covered Wagon” I’ve ever seen of any big picture. It’s cows instead of wagons in this — but they tried to steal all the other “thunder” of the “Wagon” — but how they’ve failed. This is not up to the average program Western. Nothing — positively nothing to it but a million cows. Very weak story and poor cast and we have plenty of our own cows in Iowa. Bought it before release — then found out through this department that it was punk. Advertised it as “First National’s answer to Paramount’s ‘Covered Wagon, ” in a desperate effort to recover my investment, and what they think of First National now! Opened big — awful flop after first night. Nine reels. — Fred Hinds, Cresco theatre, Cresco, la. — General patronage. THE SONG OF LOVE: Norma Talmadge— Went over big. Everybody liked it. Drew well. — Jack Greene, New Geneseo theatre, Geneseo, 111. — Small town patronage. THE SONG OF LOVE: Norma Talmadge — A good picture of the Orient. Pleased mostly all. Give them this at program prices, advertise it strong, and you will more than please your patrons. Not a week-end picture. No good for Sunday. We lost heavy in the days this picture was shown as we are having it tough down here and business is rotten. Had it not been for Bill Melody, of the St. John, N. B., branch, our theatre would have been closed many months ago, as he is a real good friend of ours, not an enemy, as other exchanges are. Eight reels. — George Khattar. Khattar’s theatre, Sydney, N. S., Canada. — General patronage. PAINTED PEOPLE: Colleen Moore— Another dandy from Colleen. This is sure a dandy comedy drama, is sure to please in most theatres. Have the first bad picture of Colleen to run yet. Seven reels. — C. H. Powers. Strand theatre, Dunsmuir, Calif. — Railroad patronage. THE WOMAN ON THE JURY: Sylvia Breamer — Played it right after two nights of a local talent show, which took most of the loose change in town. This is really a good picture that is well cast and produced and we were told we should have boosted this more than “Beaucaire.” But why compare these two, for they serve two entirely different purposes? This one will please a wider range of people than the more elaborate picture. Seven reels. — J. A. Anderson, Idyl Hour theatre. Edson, Alberta, Canada. — Railroad patronage. THE PERFECT FLAPPER: Colleen Moore— here is one that is better than “Flaming Youth.” if that is possible. It surely pleased a good two day business here, and if an exhibitor cannot make money with Colleen Moore’s pictures there must be something wrong with his clientlele. Seven reels. — C . H. Powers. Strand theatre, Dunsmiur, Calif. — Railroad patronage. THE PERFECT FLAPPER: Colleen Moore— This is a good picture and I think should please most any audience. Colleen is always good. Seven reels. — J. C. Reddoch, Royal theatre. Quitman, Miss. — General patronage. JEALOUS HUSBANDS: Special cast — Used this on a Saturday night and was just the kind for the occasion. Many favorable comments and thought it pleased all. Acting good. Seven reels. — M. J. Babin. Faryland theatre. White Castle, La. — General patronage. THE GIRL IN THE LIMOUSINE: Larry First class novelties get First class business. Novelty is HAL ROACH'S middle name. Try this one fHt WH GLENN TRYON Pafhepicture