Exhibitors Herald (Dec 1924-Mar 1925)

66 EXHIBITORS HERALD March 21, 1925 Semon — Pretty good comedy, but disgusted some. Too much slapstick. Will go over to a full house if you can get a few to laugh at it. Ends with good action and Larry’s old two reel stunts. — M. D. Foster, Cozy theatre, Williamsburg, Kan. — General patronage. THE LONELY ROAD: Katherine MacDonald --Although this is an old picture, it is a good one. There is a good lesson taught in this picture and the actors and actresses are good. This class of picture, however, will not draw in this town, as they like Westerns and action pictures too well, all of which are missing in this picture. Six reel. — Chas. E. Lawrence, Star theatre, Tuckerman, Ark. — Genera! patronage. THUNDERGATE: Owen Moore — A fair pro gram picture that we could not persuade the Chinamen to come to see. This came in between Fairbanks and Valentino and we were just able to pay rental and express. Six reels. — J. A. Anderson, Idyl Hour theatre, Edson, Alberta, Canada. — Railroad patronage THE WHITE MOTH: Barbara La Marr— Used this on Sunday and pleased the crowd 100 per cent. Must have been a good feature to do that. Some wonderful acting and settings in this one. Seven reels. — M. J. Babin, Faryland theatre. White Castle, La. — General patronage. THE WHITE MOTH; THOSE WHO DANCE: — These are two mighty fine pictures and they ought to please any audience. We did a fair business on these pictures in below zero weather. If you haven’t played them, you can get them very reasonable from First National. Seven reels. — Paul L. Turgeon, Golden Belt theatre. Ellsworth, Kan.^ — Small town patronage. GALLOPING FISH: Special cast — One of the best slap-stick features ever made. Had the audience in an uproar all evening and drew well. — W. F. Powell, Lonet theatre, Wellington, Ohio. — Small town patronage. GALLOPING FISH: Special cast~No story or plot of any kind, but kept my house in an uproar. Good flood scene with alligators, rhinoceros and other water animals. The seal is the whole show. Six reels. — W. T. Briggs, Unique theatre, Anita, la — General patronage. THE LOVE MASTER: Strongheart^ — -Mighty good and pleased almost 100 per cent. Wish we could have that good every night we show. Scenery, story, acting and all good. Play it. — M. D. Foster, Cozy theatre, Williamsburg, Kan. — General patronage. THE LOVE MASTER: Strongheart— This is the best dog picture we have ever had the pleasure of showing and the beauty of it is First National did not rob us on the rental of this picture. If your patrons like Northern pictures, this ought to please them, as we consider it a 100 per cent picture. Seven reels. — W. J. Shoup, DeLuxe theatre, Spearville, Kan. — Small town patronage. BORN RICH: Bert Lytell — Not so good. Six reels. — Bill Heinecke, Judith theatre, Lewistown, Mont. — General patronage. NATIONAL SCREEN SERVICE Inc. NEW YORK CMICAOO 1^ ANGELES A DANGEROUS MAID; Constance Talmadge — 1 did noc see this one, but the box office said, “No good. In my opinion F. N. pictures could be cut down an average of two reels eacn. Eight reels. — A. J. M. Bean, Maple Leaf theatre, Mount Dennis, Ont., Canada. — Small town patronage. TORMENT; Owen Moore — Very good picture, but the title killed it. Some of these titles they have nowadays almost drive the exhibitors nutty. This picture is deserving of a better name than this. Six reels. — E. E. Gailey, Crystal theatre, Wayne, Neb.— General patronage. TORMENT: Owen Moore — For a sermon it’s a good picture, but for an evening’s entertainment at the picture show, it’s a good sermon. The preacher's wife said it was a fine picture, but she didn’t send many back the second night. Seven reels.— -A. D. Brawner, Jewel theatre. Hooker, Okla. — Small town patronage. HER TEMPORARY HUSBAND: Special cast — Very fair comedy drama with not much of a plot. Brought several good laughs, but seems long draw'n out. Print extra good. Seven reels. — M. D. Foster, Cozy theatre, Williamsburg, Kan. — General patronage. THE AGE OF DESIRE: Special east — Very good. Picture with a good moral and pleased very well here. Mothers will enjoy this one. Print fine. — -M. D. Foster, Cozy theatre, Williamsburg, Kan. — General patronage. ANNA CHRISTIE: Blanche Sweet — Some exhibitors seem to razz this picture ; others go as far as to call it eight reels of junk. Why? I cannot explain. Don’t pay a special price for it, and put it over as a special. I consider it a fair program picture. Good acting, good photography, tone okay. Audience liked it.— Julius Freedman, Family theatre, Forest City, Pa. — Small town patronage. THE GIRL OF THE GOLDEN WEST: Sylvia Breamer — This is the best Western picture ever shown in this theatre. Can be bought right, as it is an old picture, but if never run, don't miss it. Seven reel.— Rex C. Merritt, Grotto theatre, Constantine, Mich. — Small town patronage. THE ETERNAL CITY: Barbara La Marr— A nice special. Pleased all. A story of a guy going to war and finds his girl in love with some rich fellow and what then occurs brings forth plenty of mob scenes. Plenty of action, lots of excitement, heart touches and everything that goes to make a good picture. Barbara La Marr is excellent in her part, Lionel Barrymore and Bert Lytell are also good. Boost it big, then take a week off and rest. Nine reels. — George Khattar, Khattar's theatre. Sydney, N. S., Canada. — General patronage. THE WANTERS : Marie Prevost— Although this picture is a little bit old, it is well worth playing if the exchange can furnish a good print, as the production is a very good one and the star’s acting is excellent. Small town theatres, especially, will find this a pleasing photoplay. Star made many friends by her splendid work. Seven reels. — C. C. Johnson, Amuse-U theatre, Melville. La. — General patronage. THE DANGEROUS AGE: Special cast— A very good production. One that has a good lesson in it and will please an audience. Use a good two reel comedy with it to balance the program. Film good. Seven reels. — W. A. Doerschlag, Strand theatre. Ransom, Kan — Small town patronage. TRILBY : Andre Lafayette — If you have this picture booked, the best thing you can do is pay First National for same and leave it in the box. In this way you won’t sting your pati*ons. This is ano-her one of those English pictures that is so slow and disinteresting that my patrons went to sleep. Those that stayed awake told me it was the rottenest pictui*e they had ever seen. It is a crime to take the patrons’ money and then show them junk like this. Why do the distributors force such junk onto the exhibitors? I have made up my mind hereafter not to buy a single picture unless I know what it is. It surely doesn’t pay to get a stinging like this. Eight reels. — P. G. Held, Sterling theatre, Fairmont, Neb. — Neighborhood patronage. THE BAD MAN; Holbrook Blinn — This is a pretty good picture which drew better than I expected. The titles are done in Spiggoty English and had a tendency to detract from the entertainment value of the show. They were so busy figuring out the titles that most of them lost the trend of the story. Seven reels. — Wm. E. Tragsdorf, Trags theatre, Neillsville, Wis. — Small town patronage. JULIUS CAESAR: Charles Ray — People walked out on this one. This star was a drawing card a short time ago, but the last few pictures have been awful and not worth a cent to us now. — Bert Silver, Silver Family theatre, Greenville, Mich. — General patronage. MIGHTY LAK’ A ROSE: Dorothy Mackaill — Acclaimed the finest picture shown here this year. In fact one of the best ever. Don’t pass it up, don’t do it, — Frank Sabin, Majestic theatre. Eureka, Mont.— Small town patronage. SONNY : Richard Barthelmess — A mighty nice picture and will please most any audience. Had basket ball tournament for competition, which took my crowd. Seven reels. — W. A. Doerschlag, Strand theatre, Ranlom. Kans. — Small town patronage. CHILDREN OF DUST: Special cast — A pleasing picture with a dandy cast and all doing their part to put it over. Will please ninety per cent. It was a little old and the print not very good. Seven reels. — Wayne Willis, Hollywood theatre, Stanford, Mont. — General patronage. ASHES OF VENGEANCE: Norma Talmadge — The kind of a picture that many rave about in a small town and just as many pan it. About a 50-50 feature for a small town. The length is one great objection. Should have been seven reels. Wonderful for its kind, but we have had too many of those French historical subjects. Ten reels.^ — ^H. J. Eagan, American theatre, Wautoma, Wis. — Small town patronage. SLANDER THE WOMAN: Dorothy Phillips — A good program picture that gave us a little profit, as the rental was very reasonable, and on which we had no kicks. Condition good. Seven reels. — J. A. Anderson, Idyl Hour theatre, Edson, Alberta, Canada. — Railroad patronage. TROUBLE: Jackie Coogan — A good little comedy well done by the little star. Old but worth playing. Five reels. — C. H. Bills, Opera House, Lenora, Kans. — Small town patronage. Fox THE MAN WHO PLAYED SQUARE: Buck Jones — Good Jones picture, good comedy relief and some pretty shots. Business good with this one. We hit about once in every five with Fox. Seven reels. — George A. Markell, Strand theatre, Pittsfield, Mass. — General patronage. THE MAN WHO PLAYED SQUARE: Buck Jones — Here is another 100 i)er center. Well pleased with it ; so were the customers. — Jack Greene, New Geneseo theatre, Geneseo, 111.— Small town patronage. THE MAN WHO PLAYED SQUARE: Buck Jones — ^Here’s a real special feature. It’s the best Fox feature that I have ever had. It’s full of life and action. Pleased 100 per cent. Print in good condition. Seven reels. — L. Deyo, Miers theatre, Schoharie, N. Y. — General patronage. THE MAN WHO PLAYED SQUARE: Buck Jones — Good Western if you care for this kind. Seven reels. — Giacoma Bros., Crystal theatre. Tombstone, Ariz. — General patronage. PORTS OF CALL: Edmund Lowe — Very nice program picture. Business only fair, on account of bad weather. Six reels. — J. E. Dowling. Ark theatre, Logansport, Ind. — Medium class patronage. THE DEADWOOD COACH: Tom Mix— A wow ! Folks that didn’t care for Westerns liked it, and it sure drew them in. This is our first Mix and, if the rest are as good, we will be very thankful. — Jack Greene, New Geneseo theatre, Geneseo, 111 — Small town patronage. DANTE’S INFERNO: Special cast — Got big opening first day due to vigorous advance campaign. Second and third day was off. In fact NOW BOOKING