Exhibitors Herald (1925)

Record Details:

Title:
Exhibitors Herald
Date:
1925
Volume:
Exhibitors Herald (Mar-Jun 1925)
Leaf #:
00039
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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March 28, 1925 EXHIBITORS HERALD 35 Film News PICTORIAL SECTION Stories Told in Pictures of Exhibitors Herald by the Camera Issue of March 28 When a ship goes on a reef the whole town turns out to watch In Sunny Miami, Florida — Watterson R. Rothacker, the process of getting it off. This is an International News reel president Rothacker Co., John McCormack, tenor. Miss distributed by Universal, taken at Beach Falls, Me. Rothacker, Thomas Meighan and Mrs. Rothacker. RIGHT A new and interest ing picture of Zazu Pitts, star Principal Picture’s feature, “The Re-creation of Brian Kent.” LEFT Reginald Barker, Met ro-Goldwyn director, and Harold Horne, managing director. Criterion theatre, Hollywood, discuss plans for prologue to “The Great Divide.” BELOW Howard Dietz (right of key), director of advertising, Metro-Goldwyn Distributing Corp., was presented with the key to the city when he visited the Metro studios. Fritz Tidden, Harry Brand, Jack McBride, Charles Condon, Eddie Eckles and Bill Counselman are the others. BELOW — (right) Sally Long, Paramount player.