Exhibitors Herald (1925)

20 EXHIBITORS HERALD April 4, 1925 In Thi s Issue OF SPECIAL INTEREST Speaking of Hollywood, by Martin J. Quigley 23 Quigley’s Appraisal of Current Trade Topics 19 No defense needed for arbitration .... Pictures not art but entertainment. Diplomacy and Personality Win Arthur S. Kane Unique Job 26 Skinnin’ ’em Good, last of the series of business articles by John Hamrick 28 NEWS OF THE WEEK Exhibitor Killed, Another Hurt and Five Theatres Razed in Storm Which Took Toll of 800 Lives 21 Exchanges Cancel All Shipments Into Devastated Areas 21 Theatres to Give Thousands to Aid Storm Victims 21 “U” Buys 38 Schine Theatres ; Paramount Expands in Canada ; Rumor Warners Interested in Big Southern Deal 25 Harry Warner Quits Production ; Will Fight “Theatre Trust’’ 27 Meador Leaves Metro-Goldwyn ; Will Produce 27 James R. Grainger to Join Fox, According to Report 27 Herald’s Monthly Studio Survey. 29 $100,000,000 to be spent on Coast .... East speculates on Universal move. Harry Crandall on the Air; Rowland Urges Radio Cooperation 31 Steffes Says Minnesota, Dakotas, Wisconsin and Michigan Will Be Included in Combine 31 Cohen Nails Report He Will Be Next Exhibitor President 37 PICTURES OF THE WEEK Pictorial Section 33 Things to expect in Milwaukee at national convention . . . .Officials of M. P. T. O. A. conclave .... Joe Friedman, Minneapolis exhibitor, visits studios . . . . Lowell Sherman with Warners . . . . Stage beauty now in pictures . , . . Surprise party tendered Laemmle. WRITTEN BY EXHIBITORS What the Picture Did for Me 55 Letters from Readers. 4 52 What Showmen Are Doing 39 By A. R. Bender, Cleveland, Okla. . . . John W. Creamer, Chillicothe, Mo. . . . H. Browning, New Haven, Conn. . . . J. Fred Lovett, Providence, R. I L. H. Cox, Marshall, 111. . . . Charles Glickauf, Metro Goldwyn . . . Fred S. Meyer, Hamilton, O. . . . Harry Van Noy, Anderson, Ind. The Contributors’ Column 56 SERVICE DEPARTMENTS The Theatre 39 Service Talks on Pictures 44 Bad news for Reviewers . . . “Seven Chances” Buster’s Best . . . “Sackcloth and Scarlet” Rot '. . . Give Radio Credit for This Help . . . The Moral Doesn’t Burden “Capital Punishment” . . . Let Me Sell Your Theatre for You . . . Let’s Have Some War Pictures . . . Allan Hale Tries Direction Skill. New Pictures 45 That Devil Quemado . . The Heart of a Siren . . . The One Way Street . . . Lying Wives . . . Confessions of a Queen . . . Love’s Bargain . . . Tales of a Thousand and One Nights . . . Seven Chances . . . News pictures. The Film Mart 47 Index to Product Announcements 70 Short Subjects 43 Copy Service 39 Theatre Construction and Equipment... 74 FEATURES Hollywood, by Harry Hammond Beall 32 New York, by John S. Spargo 36 Re-Takes, by R. M 20 Purely Personal 49 Chicago Personalities 72 I Our Many Thanks, Jack Exhibitors Herald, 407 South Dearborn Street, Chicago, III. Gentlemen: Am celebrating St. Patrick'' s Day by renewing my subscription to the Herald for two years. I couldn’t say more and be sober, could I? Yours, Jack O’brien, Sleepy Eye, Minn. Re-Takes I SEE the Stern boys are going to spend a lot of money — $500,000 — for material for Century Comedies. My, what a lot of “Pat and Mike” gags that would buy. * * * Green as Spring If you sent your girl a little novelty for Xmas maybe its just as well if you don’t call around any more. The novelty might have worn off. * « * He Got Plenty The film business is one business where you can’t have a nice, quiet little fight and get away with it without all the papers printing every round. * * ♦ I don’t think the discovery of the new sweetening that is 500 times sweeter than honey is half as wonderful as the name they’ve given the stuff— Zenzoylsulphonicimid. It’ll never be popular with the kids. They can say “pass the sugar” much easier. * * * No Parking Secretary Hoover says “The automobile is here to stay,” but he hadn’t better let it stay longer than 30 minutes on a busy street or he’ll get a ticket. * * Well, That’s Settled Here’s cheering news. Statisticians say there is enough coal to last 7,000 years. After that we should worry. * * * Cinch! Dawes is going to “understudy” Coolidge according to Washington papers. That’s my idea of an easy job — the lines won’t be hard to learn. * Hi ^ Necessary A bank cashier nowadays ought to be able to count money and use two guni at the same time. « « * To Run All Day Speaking of double bills (which we weren’t) how about hitchin’ The Iron Horse to the Covered Wagon. There'# a fine day’s entertainment. * * * Uncommon, Us Calls It Paramount’s annual report shows an earning of $20.08 per share of common stock for the twelve months just past. Whadda yuh mean, common? * * * You Vote On It One of our quill pen editors wants to know if Colleen Moore’s recent plaster of Paris kimono could be characterized as an all-star cast. * * * Yuh Gotta Hand It to ’Em The company making “The Manicure Girl,” has in a manner of speaking, production right at its finger tips. * * * We Think So, Too The perspiring reporter in the Chicago Tribune learns that Gloria’s marriage into royalty may or may not increase her popularity with the fans. * * ♦ A Chautauqua Salute William Jennings Bryan, the “great commoner,” has entered the millionaire class through lecturing on the desirability of Florida real estate. Or as our own Sam Insull so ably puts it, “You can do it better with gas.” * * * Charles B. Warren probably got more publicity by being turned down by the Senate than he would have if accepted. — R. M.