Exhibitors Herald (1925)

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22 EXHIBITORS HERALD April 4, 1925 Program Pictures Are Abandoned by Wm. Fox Important Policy Change Is Announced by Big Producing Company— Only Specials Will Come From Studios— Shirley Mason and Edmund Lowe to Be Leading Players (Special to Exhibitors Herald) NEW YORK, March 24. — William Fox today announced that the Fox Film Corporation heis discontinued the making of program pictures and will produce only big specials for the 1925-26 season. Shirley Meison and E^mimd Lowe, who eure under contract, will be used as leading players in specials. In his statement, Mr. Fox pointed out that the announcement is a logical development in their production plans. For several years. Fox has steadily increased the number of specials produced. (Right) Sally Mand, another new member of the DeMille stock company. Two of DeMUle’s New Stock Play ers (In circle) Mabel Coleman, who will appear in Producers Distributing Corporation pictures under the direction of Cecil B. DeMille. YORK. — Howard Dietz and Eddie Bonus, peeved because the St. Patrick’s Day parade was postponed, refused to march on Saturday. . . . Vivian Moses is a regular attendant at the A. M. P. A. Thursdays this past few weeks. . . . Sam Sax, now quite a commuter, has gone to the Coast again. . . . Al Grey sailed for England last week to let the Britishers see that there are other things in “Isn’t Life Wonderful’’ besides potatoes. . . . Arthur Kane, being a regular film man, appears to fit w'ell behind a Universal desk, as witness the photograph elsewhere in this issue. . . . Dr. Daniel Carson Goodman, having finished his Hearst contract and other things, will take a vacation in Europe. . Charlie O’Reilly was billed to tell the A. M. P. A. all about the Hays organization and what it does and does not do, but was kept away by a session of the arbitration board. ... E. IV. Wingart, good publicity man at Paramount studio, has been promoted to assistant to Prodtiction Manager Edward King. . . . George H. Davis, president of Banner Productions, left last week for the West Coast. . . . Harold Rodner, after being laid up with a fractured ankle, is back on the job again. . . . Dave Bader is practicing up on the Demosthenes stuff in preparation of challenging Walter Eherhardt to a debate at the A. M. P. A. . . . Major Tom Geraghty has returned from Florida after watching the filming of exteriors for Meighan’s next. . . . George Ar chain band, one of the most retiring of good picture directors, was given a personally conducted tour of the Exhibitors Herald office last week by Hal and a good time W'as had by all. . . . Paul Swinhart figures Pola Negri a popular fellow because she didn’t use a “Madame” prefix when registering at the Biltmore, but why? . . . Harvey Day went to the Criterion Sunday night to see “Grass” and was disappointed because it didn’t have as many cows as “Sundown” or as many buffaloes as “The Thundering Herd.” . . . Dave Mountan, head of Richmont Pictures, left Saturday for an extended European tour. . . . Jack Woody says he knows Jack Dempsey is a good actor because he watched him troup with Georges Carpentier. Bill Brennan, Louis Firpo, all thes pians of note foe Dannenberg told the AMPAS that Hollywood is waiting to query Miss Sw^anson’s new husband with “What Price Gloria?” . . . Ned Marin, looking more than ever like a matinee idol, is back at Universal home office after a long Western trip. . . . Hal Howe says it is untrue that Rod LaRoeque brought back 23 trunks of clothes made by the tailor to the Prince of Wales, that the correct number is only 21. . . . Eddie McNamee, handling Peggy Joyce publicity, is having a tough time fending off hordes of editors who want pictures of P. A. Pozvers’ new star. . . . Marc Lachman, Cheese Clubber who likes to be his own boss, has resigned from Metro and will free lance. . . E. B. Hatrick, after having helped settle Marion Davies’ future picture career, has returned from the Coast. Sam Rothafel is writing a series of radio articles and Joe Plunkett is waiting to read them. . . . W. J. Hutchinson, Fox Australian manager, has sailed for London en route home. . . . J. Gordon Edwards didn’t know there were so many vamps in the world until he commenced making film tests to find one for Fox.— SPARGO.