Exhibitors Herald (1925)

Page scan 000170 from Exhibitors Herald

Record Details:

Title:
Exhibitors Herald
Date:
1925
Volume:
Exhibitors Herald (Mar-Jun 1925)
Leaf #:
000170
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
August 01, 2024
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40 EXHIBITORS HERALD April 4, 1925 WHAT SHOWMEN ARE DOING TO GET BUSINESS: Upper left, teaser series on “The Rag Man,” submitted by Charles Glickauf, Metro-Goldwyn exploiteer. Lower left, cross-word puzzle used by H. Browning, Olympia, New Haven, Conn., to exploit “New Toys.” Upper right, two open letter ads used by Steve Farrzur, Orpheum theatre, Harrisburg, 111., to exploit “The Thief of Bzigdad.” Lower right, telegram signed “Jack Holt” used as ad for “The Thundering Herd,’” by Harry Van Noy, Riviera theatre, Anderson, Ind. Center, Fred S. Meyer’s teaser series for “Cheap Kisses,” culminating in its run at the Palace theatre, Hamilton, O. Letters begin on p^lge 39, continuing on page 42.