Exhibitors Herald (1925)

Page scan 000171 from Exhibitors Herald

Record Details:

Title:
Exhibitors Herald
Date:
1925
Volume:
Exhibitors Herald (Mar-Jun 1925)
Leaf #:
000171
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
August 01, 2024
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April 4, 1925 EXHIBITORS HERALD 41 WHAT SHOWMEN ARE DOING TO GET BUSINESS: Upper* center, postcard used by L. H. Cox, Pythian th^tre, Marshall, 111., for “Miss Bluebeard,” Paramount. (See letter.) Around postcard, ads submitted by J. Fred Lovett, Royal theatre. Providence, R. I., and mentioned in his letter. Below, four pages from first issue of A. R. Bender’s house org^n for the Ol3nmpic theatre, Cleveland, Okla., subject of his letter in this issue. Mr. Bender joined the House Organ Elxchemge as a preliminary step toward publication of his paper. Four copy service units provided by this department were used in the initial issue. The front pzige is in color. It runs eght pages. ( Reproductons one-third original size.