Exhibitors Herald (1925)

Record Details:

Title:
Exhibitors Herald
Date:
1925
Volume:
Exhibitors Herald (Mar-Jun 1925)
Leaf #:
000248
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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32 EXHIBITORS HERALD April 11, 1925 John T. Murray, who will appear in “Stop Flirting,” to be released by Producers Distributing Corporation. Jack Duffy, who has just signed a contract to play in “Stop Flirting,” for Producers Distributing Corporation. Jimmie Adams, one of A1 Christie’s comedians in “Stop Flirting,” the coming Producers Distributing Corporation’s feature. Hallam Cooley has signed with A1 Christie to appear in the Producers Distributing picture, “Stop Flirting.” It was a gala day in Culver City, when Cecil B. DeMille officially took over mammoth Ince plant. Among those who addressed crowd of 2,000 persons gathered for event was F. C. Munroe, president of Producers’ Distributing Corporation, which will distribute DeMille pictures. Mayor of Culver City presented to Mr. DeMille on that occasion the key to the city. In picture, left to right, are: Louis B. Mayer, Metro-Goldwyn; Joseph M. Schenck, United Artists; Mr. DeMille, Mr. Munroe and the Mayor. This was the high spot of the day. Tony Moreno and Bob, his stepson, who writes daily to Tony, who is appearing in Rex Ingram’s “Mare Nostrum,” for Metro-Goldwyn in France. F. M. Finklestein of the Finklestein & Rubin circuit posed for the camera with Jiggs the monkey at his home, the Universal City zoo. George O’Brien, star in Fox’s “The Iron Horse,” and Madge Bellamy doing a step from Continental Waltz which they conceived. It’s a rage in Hollywood.