Exhibitors Herald (1925)

24 BOX OFFICE RECORD SECTION OF April 11, 1925 and they come from all points of the compass. Lloyd makes everybody happy, including the box oflBce. (Quality. Cullom, 111.) My opinion of this one is that it is a good comedy feature, but patrons seeemd to be divided. Some said better than “Girl Shy” and some said not as good. It will get business, though, under fair conditions. I lost money on it on account of snow storms, extremely cold weather and bad roads. (Rialto, Cozad, Neb.) A money maker. Played to good business for three days. (Regent, St. Marys, O.) This feature does not have the heart-reaching qualities of his former pictures and, having dropped his former co-stars, loses much compared with “Dr. Jack” and "Grandma's Boy.” Do not pay more for this picture than you paid for “Grandma’s Boy” if you want to make money. (Lyric. Butler. Pa.) Plenty of business, if we could keep a few of the shekels ourselves. Pathe got it. "Hot Water” is a great picture, but not up to the Lloyd standard. (Amuse-U, Frederick, Okla.) Fine picture but not his best. His name biggest drawing card, not the picture. (Metropolitan. Morgantown, W. Va.) Harold Lloyd will pack them in when nothing else will. Not as good as some of his others, but still ahead of other comedies. I would have broken all house records on this one if my competitor had not been so dirty as to advertise this picture for the day after I closed my run on it. He did not have it but ran an old comedy, “Hot Water.” Buy this one and boost it big. It will satisfy 100 per cent. (Missouri, Mountain Grove. Mo.) Lloyd’s comedies are all good, but some are better than others. This happens to be one of his poor ones. (Ligget, Madison, Kan.) Doing the biggest business that has ever been done at this theatre. S. R. O. out every performance. In my estimation not so good as “Girl Shy.” but Lloyd gets them in at any price. (Electric, Chillicothe. Mo.) Some slapstick and will draw and please those who are easily tickled. I guess Lloyd is too busy signing new contracts and has no time to make good comedies. (Electric, Independence, Mo.) Not the best Lloyd by any means, but a good picture. Lost money on account of coldest weather for seven years. Will get the money if given a chance. (Cozy, Wagoner, Okla.) HUMMING BIRD, THE, FP, Gloria Swanson. 8. — The best Swanson we have shown. Some of our lady patrons did not like her in this, but it was the kind of a story that gave her a chance to do some real acting, and she made good. Personally, we like Gloria, but she doesn’t get us any extra dollars. However, we are giving her pictures a few more chances. (Hammond, Hammond. Wis.) This is a very fine production. The war scenes are great and are not too long, but just right, to put it over good. Ought to please almost any audience. Had many favorable comments. (American, Wautoma, Wis.) This pleased the best of any Swanson picture we have used. Gloria does some good acting in this, instead of strutting around in front of the camera as is the case in most of her productions. The weather favored us and we pleased a good attendance. (Scenic. Tyler, Minn.) I read in “Exhibitors Herald” where this picture had some very realistic war scenes and advertised it accordingly to my patrons. The -esult. I nearly doubled my business over previous Swanson pictures. The paper and photos, like the usual lun of Paramount paper, does not give any information of these scenes being in the picture. (Jewel. Hooker, Okla.) Excellent subject and Gloria’s best. A story of Apache life during the world war. Good picture for July 4th. War scenes not overdone. (Peoples, Crosby, Minn.) This is a real picture. Drew good three nights. (Star, Clinton, Ont.. Can.) Not as good as I thought it would be. Wouldn’t call it a special, but it’s a good entertainer. Business fair. (Blue Mouse, Davenport, Wash.) What I consider one of her best productions, which drew very little at the box office. (Rosewin, Dallas, Tex.) The best Swanson we ever showed. Everyone well pleased. (Badger Opera House, Merrill, Wis.) A truly magnificent production with a real story. The acting of Swanson, who I cordially dislike, by the way, is really great. I put On an advertising campaign worthy of the picture, too. but outside attractions proved too much and we enjoyed just the usual program business. (Grand, Eldora, la.) Very fine. Will please, even if price is advanced. It is a real special. Drew well. (Grand, New Hamburg, Ont., Can.) Very good. Everyone here seemed to like it. (Princess, Mapleton, la.) Here is a real picture that is a special. Did not do a big business, as star is absolutely new here, but it gave 100 per cent satisfaction. A Parisian crook story taken in Paris. Contains some good Signal Corps photos of the World War. Print good. (Strand. Lamont, la.) I think this one of the best Gloria ever made, but a lot of the women did not see it that way. as Gloria does not wear anything but rags in this one. But, Oh, Boy, how she acts. Boost it big when you play it. (Orpheum, Harrisburg. 111.) As so many other exhibitors have reported, it is a wonderful picture. If a person thinks that Gloria cannot act, they should see this one. Should say that it is a 100 per cent picture. (Elmac, Maple Rapids, Mich.) Would rather have a picture like this than half a dozen costume pictures like “Monsieur Beaucaire.” We made a mistake in not giving it the publicity a picture of this kind deserves. (Crystal, Flandreau, S. D.) My second Swanson and I guess my last. They simply will not come to see her. Not that this is not a good picture : it is simply great and the war scenes are wonderful. Also Gloria’s acting. Both this and “The Impossible Mrs. Bellew” were very good, but I only had 39 to see the latter and 46 the former. So what’s the use? An exhibitor cannot run a star’s picture when he loses money on them, no matter how good they are. T’ would simply be suicide. So here is where I ring off on Gloria. (Powers, Red Creek, N. Y.) A mighty fine picture which is above most of the productions with female stars. Run to fair business in bad weather so could not tell what it would have done if it had a chance. Print fair. Advertising rotten. The paper tells very little of what the picture really is. (Opera House, Lenora, Kan.) Used this one Wednesday to very good business and very well satisfied patrons. The comments on it were splendid. I would call it one hundred per cent. The film in A-I condition, price reasonable and a money maker for all my little brother exhibitors. It is the best Swanson I ever ran, and that is a lot in its praise. (Ideal, Chateaugay, N, Y.) Great picture. Did an excellent business following “The (Covered Wagon.” It is a worth while show. (Royal, Frankfort, Kans. ) The Swanson in this picture is the greatest Swanson you’ve ever seen. Bill it big. It’s great. (Pergola, Allentown, Pa.) I was disappointed in the crowd for this one. but it pleased everyone who saw it. I believe it pleased the largest per cent of spectators of any picture I have shown recently. Book it and boost it. Good print from Memphis. (Strand, McKenzie, Tenn.) One of the best pictures I ever played. Star great. She isn’t a comer. She is here. Satisfied 100 per cent. (Silver Family, Greenville, Mich.) Gloria continues to grow better and better, picture by picture, and this was no exception to the rule. (Crystal, Tombstone, Ariz. ) The only picture that has made me any money for six weeks. Gloria steps out in this one and shows real ability. The war scenes go over fine. Picture is exceptionally well directed. (Blende. Benton, Wis.) A real picture, but it did not draw. Print good. (Strand. Conrad, la.) Played two days to just enough business to pay expenses. We paid too much for this show, as she does not draw well enough. It is the best show Swanson has ever made. She really acted in this one. (Y., Nazareth, Pa.) Was a very good picture and will make a good .subject to run on Armistice Day, as the war scenes are very good and show the great rejoicing when Armistice was signed. Hope this will be of some benefit to other exhibitors. (Pastime, Jefferson, O.) One of the best pictures we’ve ever shown, so people tell us. (Lily. Buffalo, N. Y.) This is undoubtedly the very best Swanson has ever appeared in. Many, while they did not fancy her. thought her exceptionally good in this one. However, I must not forget to say I lost money on it. (Fairyland, White Castle. La.) Did a fine business, but Gloria always gets the crowd for me. (Liberty, Marlette, Mich.) This is something like it. Perhaps the best Swanson I have had. Swanson, of late, a total loss for me, but the natives must have heard about this one, for in the face of a most beautiful blizzard, before and at show time, I had half a house. Think this one pleased them all. She actually does some acting in this one. If Gloria has faded out with your people, try this one on them. Some of the war scenes are real stuff and good. (Trags, Neillsville, Wis.) A good story with Gloria overdoing her part a good deal, but nevertheless worth showing. Pleased all who saw it. (Eagle Hall, Carlin, Nev.) Pleased a good Sunday crowd. This picture slightly different than her previous ones but will please her followers. Contains several hundred feet of the World War which several people don’t care about seeing. (Princess, Chilton. Wis.) Fine picture if your fans like Swanson pictures, mine don’t. (Halfway, Halfway, Mich.) Fine, pleased 100 per cent. (Arcadia, Cobb, Wis.) I can only repeat what everyone has said about this picture. It is excellent, fine piece of work by the star and well done throughout, full of action. Had we known of the wonderful war scenes we would have done better, for many would have come to see these alone. All who came enjoyed it 100 per cent. (Princess, Crandon, Wis.) This is one special that is a special. Many said it was the best picture that we have ever shown. It is a picture that will hold the audience from the first reel to the last. Bill it big and promise them the best show in town and you will not go wrong. (Legion, Holyrood, Kan.) Excellent. Played it Armistice Day and pleased immensely. Why don’t Paramount give us a better line of photos? To look at these on “The Humming Bird” you wouldn’t know there was a war scene in it. Eight reels. (Majestic, Dresden, Ont., Can.) HUSBANDS AND LOVERS, FN, Lewis Stone, Florence Vidor, 8. — Real 100 per cent entertainment. Good all the way. Small, but perfect cast. In my opinion, better than “Why Men Leave Home and as good as “The Dangerous Age.” Played a week to fair business, due to its being tbe week before Christmas. (Liberty, Long Beach, Cal.) Of all the domestic comedy dramas released, this is, without a doubt, the very best. The huamn touches are superb. Let’s have more like it. (Capitol, Delphos,, O.) One of the finest pictures I have shown for a long time. It’s good because John M. Stahl always makes them good. He never fails. Florence Vidor’s acting is absolutely perfect. From some cause the title don’t seem to appeal to them and you may have some trouble in getting them in, but you are perfectly safe in promising them one of the best pictures of the season. The similarity to all previous Stehl productions is the only fault you can find with this one. but they will overlook that fact after the picture starts. (Lyric, Greenville, 111.) Mark up another good one for John Stahl. This fellow certainly understands what he is doing. See that Mae Tinee of "The Chicago Tribune” says this picture is old stuff. Either Mae Tinee has never been married or she sees her husband only at the Ontra at Wilson Ave. and Sheridan Road. (K. P., Pittsfield, Rl.) This picture will please the ladies immensely. They will praise it to the sky. The roughnecks will not like it. It is a high class picture with beautiful settings and gowns and preparations for a gorgeous wedding. (DeLuxe, Spearville, Kan.) The best domestic drama we have shown. Finely staged and superbly acted. Business poor but no fault of picture. (Grand. Rainier, Ore.) An interesting. well-acted play. Pleased our patrons. (Lincoln, Pittsburg, Pa.) Good comedy drama but poor title. Indicates too much mush, which many of my patrons do not care for. It will please if you can get them in. but the title leads them to believe it is another love affair and they stay away. (Majestic. Mauston, Wis.) Good acting, good story, good photography, good scenery. What I would term as a better than average picture. (Note I am using the word average.) Films good. Better than average business 4 days. (Victory, Union City, Ind.) VeiTr good. Pleased all who saw it. (State. Two Harbors, Minn.) I IN EVERY WOMAN’S LIFE, FN. Virginia Valli. Lloyd Hughes, Stuart Holmes, Marc McDermott', George Fawcett, 7.— A good picture with a story that is different, with a star that is coming along nicely. Marc McDermott puts over some real acting in this one. No draft to it at the B. O. (Strand, Grinnell, la.) The first two reels of this picture were a little “juicy.” After which it dropped into a very interesting picture, and, from what I could learn, was well liked by the small crowd who paid to see it. Radios, basketball, revivals, dances, etc., have just about paralyzed the show business in this town. (Lyric, Greenville, 111.) Fair picture. Paid too much money for it. Melodrama which will please if you can get them in. We couldn’t: they wouldn’t take our word for it. evidently, and, therefore, thought this was “just another of them society drammers,” (Grand, Eldora, la.) Fair picture. Paid too much money for it. (State. Two Harbors, Minn.) Here is the highest type of present day picture making and is real entertainment from beginning to end. The players, Virginia Valli, Marc McDermott, Lloyd Hughes, Geo. Fawcett and Stuart Holmes, all do most excellent work and deserve special mention. It is a picture any exhibitor will be glad to have on his list as coming attractions. Business for three days very unsatisfactory. (Cozy, Winchester, Ind.) Another one of those suggestive pictures that hurt business. Would have been good and pleased all who saw it if they had left out the filthy scenes and the two rotten (excuse the term) titles. A few more like this one and we will not only need censorship in the state, but we will surely get it. (Crystal. Wayne, Neb.) A good picture but no big drawing power. Appealed to the ladies