Exhibitors Herald (1925)

April 11, 1925 EXHIBITORS HERALD 27 90 per cent. Children go wild over it. (Mermac, West Bend, Wis.) A fairly good picture, but nothing to rave about, a Metro is not giving Jackie the material to work with that First National did. (Capitol, Delphis, Ohio.) Fine, and then some. Without a doubt the best thing this little star has done yet. Played to extra large business two days. Praised by everybody. Story excellent and Jackie sure puts it over. (Rex, Albion, Neb.) Great. Just the type for the small town. Pleased 100 per cent. More power to Willard Mack. (Robinhood, Grand Haven, Mich.) This is not the best picture Jackie has ever made, nor is it the worst. I would class it fifty-fifty. Some liked it, others didn’t. People don’t seem to turn out to see Jackie like they used to. Possibly they haven’t forgotten “Long Live the King.” Print excellent. (Temple, Aberdeen, Miss.) Perhaps this is a good picture, but cannibal island stuff is all wet here. It struck me that the story was too ponderous and heavy for young Coogan. Business poor for four days. (Capitol, New Bedford, Mass.) This picture did not please the children. From the picture standpoint it is very good. (Olympic, Calmar, Iowa.) ’This picture pleased the youngsters 100 per cent, but the adults were not so enthusiastic. Not Jackie’s best picture by a wide margin. (Cozy, Cambridge, Minn.) A clever kid picture, but that is all. He draws with the kids but it takes too many of them at ten cents a shot to swell the receipts. After showing one more of his pictures, think that will be all for this star. (Grand, Princeton, Mo.) A fine entertainment. One that carries you right straight through. Jackie does his stuff right up to the expectations of Jackie fans and I believe I enjoyed it as much as any of them, but it did not do any more than a picture costing one-half the rental would do, as we only had average business. (Cozy, Winchester, Ind.) Different so will please. (Opera House, Montour Falls. N. Y.) Consider this as good as any Coogan has made, but was the poorest box office return of any I have played of his. Patrons liked it very much. The ending is unusually good, and everybody walked out with a smile. (Regent, Marianna, Ark.) Not Jackie’s best, but good, oh so good, and how the kids and mothers came to see Jackie’s latest. And in the face of one of those boresome things known as a home talent play at the high school. Tell them Jackie’s here — • that s all that s necessary. (Cozy & Jefferson, Newport and Jefferson City, Tenn.) Jackie draws the kids, but not the grownups. This is a good picture. But we made the mistake of playing it before the nearest large city, and so no one knew what it was. (Square Town, Brooklyn, Mich.) We believe this picture better than any he has made since "The Kid.” Our patrons liked this one. Prices 10 and 25 cents. (Lyric, Waterloo, Ind.) Played this one the first of the year and would be well pleased if the year would hold up like it. Had quite a few fine comments from my patrons on this one. (Grand. Okolona, Miss.) As good as any of his others. Drew and pleased the kids. Adults didn’t rave over it. Print fair. (Empress, Grundy Center, Iowa.) LONE WOLF, THE, AE, Dorothy Dalton.— For this kind of a show, it was good, but we like a little comedy in them, or a lot of pep. (Am” ,e. Hart, Mich.) A program show that did well for us on a Saturday night. Holt and Dalton are good drawing cards in our house, and as they were together it made them better. It should please the action lovers. (Y, Nazareth, Pa.) A good thriller from the Louis Joseph Vance story. Dalton does better work than usual. It was a drawing card one day. (Grand, Eldora, la.) Just an ordinary picture. Didn’t register at the box office at all. (Lincoln, Rochester, N. Y.) Above the average for real entertainment. I think any small town exhibitor can make money on it. (Grand, Camas, Wash.) No good. Poorest picture in a long time — my patrons said it. Many walkouts. (Queen. Aspermont, Tex.) LOVE AND GLORY, U, Charles De Roche, Madge Bellamy, 8. — Used this one as the Armistice Da^ attraction but still didn’t hit. There seems to be something lacking in the Universal Jewels that causes them to miss fire. (Arcade, LaGrande, Ore.) This is a real good picture, one that is a credit to any house. Pleased 100 per cent. You can play this one and satisfy your patrons and yourself at the box office. (Queen. Taylor, Tex.) Why in the world do producers insist upon a top rental for such trash ? A terrible picture. Worse than the old-time dollar a reel stuff. (Noble, Marshfield, Ore.) Carl missed on this one. Patrons, with exception of a few men, did not care for it. Direction and makeup of some of the actors looked amateurish. (Strand. Grinnell, la.) Just fair. Will please about 2 per cent. (State, Two Harbors, Minn.) Rupert Julian, who directed this picture. did not have as good material to work with as he had in “Merry Go Round.” However, he turned out an entertaining picture that is decidedly different from the general run. Business fair for three days. (Capitol, New Bedford, Mass.) After it is over you will wonder what it is all about. Nothing to it. (Auditorium, Hamilton, Mo.) Don’t see why so many exhibitors knock this. A fine picture, splendidly acted and competently produced. Work of Bellamy, De Roche and McDonald was excellent. Light attendance, due to unfavorable weather conditions. No fault of the picture. (Lincoln, Pittsburgh. Pa.) Wins the booby prize for the year’s worst. (Majestic, Easthampton, Mass.) Lay off this one. Absolutely terrible from audience and box office standpoint. Pleased about 10 per cent. (Liberty, Kalispell, Mont.) LOVER OF CAMILLE, THE, W, Marie Prevost, Monte Blue, Willard Louis, 7. — If you like posing and a little acting and no entertainment whatever, book this. People walked out. About three said they liked it, so I guess it pleased 3 per cent. A wonderful flop for a small town. (Community. David City. Neb.) Some said fine, others said rotten. My personal opinion is that small town shows can get along just as well or a little better without this kind of picture. ( Royal. Hamilton. Tex.) Worst I ever had from Warner. Well enough produced, but people don’t like that style of stories for their entertainment. (Liberty. Condon, Ore.) If you are running a high class house, by all means run this picture as it is wonderful. The wops and rough necks may not care for it. but the better class of people will say it is wonderful. (K. P., Pittsfield, 111.) Here’s my first knock for a Warner Bros, production, but this one should be classed with the cheese variety. Absolutely no good for small town. Might be O. K. for the elite of New York. (Electric. Chillicothe. Mo.) I hate to make an adverse report on a Warner picture, but, boys, she didn’t get over here, and I don’t believe it will in one small town out of a dozen. Some large towns will like it. but not all of them, is my guess. Too dramatic, no comedy relief, story rather weak for small towns, and stars miscast. “Camille” by Alexander Dumas, was an awful good story and I looked for a good picture, but it has been changed too much. More like the stage play. I guess. (Majestic, Bowie, Tex.) LOVERS’ LANE, W, Robert Ellis, Gertrude Olmstead, 6. — A mighty fine little program picture that sure hit the right spot. There is some fine emotional acting, a thrill, and not a little comedy in this, and it will appeal to all classes. (Liggett, Madison, Kan.) Not much. At least that is the way it took here. Guess my people are not educated to classics. (Grand, Camas, Wash.) Just a good little program picture, which, with a news reel and a two-reel educational comedy, pleased about 75 per cent of an undersized audience. Far from being as good as the other Warner Classics we have played. Story appealed to women more than men. (Amuse-U, Melville, La.) Can’t give this a thing. It falls flat. I have fallen so flat with Warner Bros, that I passed them up this year. (New Star. Westminster, Md.) Good picture that was well liked by patrons. Average business. (Odeon, Chandler, Okla.) A splendid picture that satisfied all. (Silver Family, Greenville, Mich.) A fair program picture and will please fairly well. You can hand it to Warner Bros. They have the pictures and you can buy them right. (Auditorium. Hamilton, Mo.) LOVE’S WILDERNESS, FN, Corinne Griffith, 7. — A wonderful picture in which Miss Griffith is at her best. Business not so good on account of American Legion home talent play. The ones that saw it praised it. (Regent, St. Marys, O.) Wish they had more of Corinne’s pictures. My patrons like anything she plays in and, of course, had lot of good comments. She does some fine acting. Tone okey. Film rental high for us little fellows. Admission 15 and 25. (Idle Hour, Monroe, Ga.) Not an unusual picture from standpoint of production or acting. However, story is sustaining and if properly presented I am sure this feature will be well received. We did not do what should be done with this class of picture. In spite of extra exploitation, owing to locai conditions, we failed to make money. (Cozy, Winchester, Ind.) Since “Lilies of the Field,” of precious memory, Corinne has not been doing so well. This is only fair, at best. Cost me quite a little money to run this one. (Grand, Eldora, la.) The business was rotten. They must have known what the picture was. (Judith, Lewistown, Mont.) Very good picture. Everyone liked this one and, for the cold weather, business held up to average. (Caldwell, St. Joe. Mich.) Not up to Miss Griffith’s standard. Fair picture. (Riviera, Anderson, Ind.) M MADONNA OF THE STREETS, A, FN. Nazimova, Milton Sills, 8. — Here’s a picture, boys, that has not got the write-up that it deserves. I concede this one of the finest dramas I have ever had the pleasure of running. The little bad that is in it is so overshadowed by the real good stuff that they will never think of it. (Scenic, Hastings, Minn.) This is a good picture. Everyone liked it. Business fair. (Riviera, and Starland, Anderson, Ind.) A very good picture which seemed to please. Business fell off on second day. (Olympic, Cleveland Okla.) The two comedy characters helped to put this across. A laugh, judiciously placed, often saves the show. A flash or two of comedy in some of the heavy or dreary stretches is a positive relief to most theatregoers, and is appreciated accordingly. (Lincoln, Pittsburgh, Pa.) You have heard lots of raving from producers about a wonderful picture of theirs but listen to this, Buddy. According to my patrons, this is one of the greatest pictures that has ever been produced. Had First National realized what they had they would have made a super out of it. Hot diggity dog! Get behind it. Boost your price and give it the devil. The picture will back you up. Here is the only picture that can be compared with “The Miracle Man” and you can tell ’em it is just as good and many or most people will enjoy it better. Nazimova is going to make Gloria Swanson and Mae Murray look like two bits. (K. P., Pittsfield, III.) I consider this one of the best pictures made. It has an appeal for each type in your audience. Action, romance, direction, sensual appeal and religious appeal is all there. Will leave a good taste in anyone’s mouth. (Char-Bell, Rochester, Ind.) A very good drama, and Nazimova does some rare acting. Run it same week Milwaukee did, but it didn’t draw as I think it should have. (Majestic, Mauston, Wis.) Gave fine satisfaction. Everyone delighted. Milton Sills does splendid work in this picture. It is doubtful if anyone else could play the role without making it ridiculous. (Virginia, Fairmont, W. Va.) A very improbable story. Our patrons didn’t care for it. Exhibition value too high. (Marvel, Carlinville, 111.) This picture drew fair business in spite of bad weather and pleased the majority. Sills well liked by our patrons. (Grand Rainier, Ore.) Another winner for First National. Both stars are superb and the surrounding cast is splendid. A picture that should go over anywhere. Did very well for a full week. (Liberty, Long Beach, Calif.) One of these good productions that failed to bring in any box office returns. A splendid picture. (Regent, Marianna, Ark.) MANHANDLED, Gloria Swanson, Tom Moore, Ian Keith, 8. — Gloria at her best in this picture. Many favorable comments. Business poor on account of heavy snow, cold weather, bad roads. (Lyric, Chappell, Neb.) The first reel or two of this comedy, which puts the audience in a receptive mood for the balance of the picture. Although “The Humming Bird’’ was good, this pleased a bigger majority of my patrons, judging by comments. Wish all her stuff was as good as this. (Trags, Leillsville, Wis.) Our “Glorious Gloria” again appears in a real show. This is very good. (Not that I am so in love with some of the racy scenes, however.) The subway incident is the best that I have seen since I was jostled by that selfsame mad rush in actual life myself. It is a scream. This should make real money if handled right and you have any Swanson fans in your town. (Grand, Eldora, la.) Played to a full house. Everyone likes Miss Swanson. The weather was terrible. Snow about ten inches and cold as heck. I had patrons come five miles in the snow — that’s co-operation I I give the people the best pictures for a small town and I get good results from them. (New, Berryville, Va. ) Ordinary picture sold at a good price. Not the type of picture the patrons like to see Gloria in. A disappointment to Swanson fans and a “so — .so” picture to the remainder. We ran this in very cold weather, so did not disgust very many people. (Odeon, Chandler, Okla.) A good picture, but failed to get the business somehow, but no fault of the picture. (Cozy, Wagoner, Okla.) Poor box office attraction. Paid too much. Swanson not liked here. Picture good. Personally liked picture, but box office receipts showed I paid three times what