Exhibitors Herald (1925)

Record Details:

Title:
Exhibitors Herald
Date:
1925
Volume:
Exhibitors Herald (Mar-Jun 1925)
Leaf #:
0001085
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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a Consider These Facts “THE WILD WILD GIRL” A farce comedy along similar lines to “Miss Bluebeard,” an adaptation of a story which ran in the Liberty Magazine, to be directed by Eddie Sutherland, with Bebe Daniels and Rod La Rocque. “STAGE DOOR JOHNNY” Raymond Griffith and his own comedy unit. “WHEN KNIGHTS WERE BOLD” Raymond Griffith’s second picture. One of the greatest farces of all times. “THE KING ON MAIN STREET” Monta Bell production. Based on enormously successful stage play “The King,” of some seasons ago. Ideal for Menjou. “THE GOLDEN PRINCESS” Written especially for Betty Bronson by Eleanor Gates, the author of “The Poor Little Rich Girl” — to be directed by Clarence Badger. “WHISPERS” Written by Booth Tarkington especially for Thomas Meighan. Heroic story of a man unjustly sent to jail; very much on the type of “The City of Silent Men.” “THE SHAMROCK” A great Irish story for Thomas Meighan, sure to meet with popular favor. “CROSSROADS OF THE WORLD” Written especially for Miss Negri by the most popular novelist of the day, Michael Arien, the author of “The Green Hat.” “FLOWER OF THE NIGHT” Miss Negri’s second picture is now being written especially for her by Joseph Hergesheimer. “QUARANTINE” Bebe Daniels in an ideal part. From New York’s current theatrical hit. “CALIFORNIA OR BUST” By Byron Morgan, the author of the popular automobile stories, written especially for Richard Dix. “WOMAN HANDLED” Th is Dix special is a companion piece to “Manhandled,” by Arthur Stringer and will be published in the Saturday Evening Post. “WILD HORSE MESA” This is the second Zane Grey special in the group. Ran as a serial in The Country Gentleman. One of this author’s greatest books. Features Jack Holt, Esther Ralston and others. “NOT SO LONG AGO” A popular stage play of several seasons ago very much like “Little Old New York,” which was also successfully directed by Olcott. Features Betty Bronson and Ricardo Cortez. “IN THE NAME OF LOVE” A big romantic comedy melodrama based on the immortal play “The Lady of Lyons,” modernized. Features Ricardo Cortez, Greta Nissen, Wallace Beery, Raymond Hatton. “THE BEST PEOPLE” An important play by Avery Hopwood and David Gray. A year in Chicago, a season in New York, will be produced with an all star cast. “THE STREEP OF FORGOTTEN MEN” A story of the heart of a big city. Another “Miracle Man” — by George Kibbe Turner, to be directed by Herbert Brenon, with an all star cast. “NEW BROOMS” One of the most wholesome plays that was produced in New York this season — by Frank Craven, the author of “The First Year.” It will he directed by William De Mille, with a cast including Neil Hamilton, Esther Ralston and Theodore Roberts. “POLLY OF THE BALLET” An exploitation special by Clara Beranger. Same atmosphere as in “The Gilded Lily.” Will he exploited throughout the country in conjunction with Excella iMagazine. Greta Nissen, Ricardo Cortez, and the six hallet beauties. “THE AMERICAN VENUS” Another great exploitation feature, to he directed by Allan Dwan, with wonderful tie-up possibilities. Read the plan. These Great Books Son of His Father The Vanishing American Lord Jim Rugged Waters Ancient Highway The Enchanted Hill Wild Horse Mesa Coast of Folly These Broadivay Hits Beggar on Horseback The King New Brooms A Kiss For Cinderella Not So Long Ago Cobra The Wanderer Quarantine The Best People THE GOLDEN FORTY These Great Jut hors Joseph Conrad James M. Barrie Booth Tarkington Zane Grey Harold Bell Wright James Oliver Curwood Peter B. Kyne Joseph Lincoln Joseph Hergesheimer Michael Arien Eleanor Gates Arthur Stringer Bulwer Lytton Coningsby Dawson Edgar Selwyn Byron Morgan George Kibbe Turner . Stories From Saturday Evening Post Ladies Home Journal Cosmopolitan Liberty Country Gentleman Good Housekeeping McCall’s Nezu Ideas by Great Authors Crossroads of the World Fhe Ten Commandments Night Life of New York The American Venus Liberty Special Polly of the Ballet Trouble with Wives Whispers Flower of the Night The Golden Princess %y/r