Exhibitors Herald (1925)

Record Details:

Title:
Exhibitors Herald
Date:
1925
Volume:
Exhibitors Herald (Mar-Jun 1925)
Leaf #:
0001087
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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and for the future ! The product announced on the foregoing pages represents the most painstaking search for the mightiest box-office material in the history of Paramount. Compared story by story, cast by cast, star by star, director by director with all other available material in the market today, it is product that should by its very merit be of the most efficient and most sufficient value for every exhibitor in the land. It represents six months’ releases in the new season, of the utmost importance to the motion picture public. It is six months’ entertainment for the world. But Paramount continues to plan for the future. There is no resting on the laurels of past or present success. Another six months is to follow the first, and Paramount service to exhibitors and public must be thought out and planned out months in advance. This word, then, is merely to reassure exhibitors that there will be forthcoming for the last half of the 1925-1926 season material from Paramount that will be well worth every exhibitor’s attention and time. On the following pages, some expression is given, to what is in store for the future. It is worth the serious thought of every exhibitor who is building for permanence, for prestige, for prosperity, building not only for the fall and winter of 1925-26 but for the spring and summer of 1926 and, along with Paramount, for all time. .V 8?