Exhibitors Herald (1925)

Record Details:

Title:
Exhibitors Herald
Date:
1925
Volume:
Exhibitors Herald (Mar-Jun 1925)
Leaf #:
0001169
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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9 EXHIBITORS HERALD CENTURY COMEDIES 2 Reels Each— 1 Each Week 12 STARRING WANDA WILEY The twinkling, hoydenish beauty that wins every patron’s heart 12 COMEDIES OF BUSTER BROWN ;aturing Arthur Trimble, with the wise old dog, Tige. There isn’t a grown-up or kid in the land that wouldn t « walk a mile for these. 12 STARRING EDNA MARIAN She’s pretty— she can act— she can coax a laugh from a confirmed grouch. Yep, she satisfies 6 STARRING AL ALT I Supreme laugh-maKer— the man who can bring a smile where gloom grew before 4 FEATURING CHARLES KING And CENTURY FOLLIES GIRLS comedian from the word go, with a beauty chorus that could win an easy place on Broadway 6 STARRING EDDIE GORDON The comedy find of the year, the real sensation in laughing circles. He’s a favorite everywhere BABY PEGGY in one special two-reel comedy with a great cast “LITTLE RED RIDING HOOD” C'l Blue Bird Come(|ies J ^ 1 REEL EACH— 52 PER YEAR CHARLEY PUFFY ARTHUR LA The first few comedies by Puffy are a whale of a TOccess. He’s a real, joyous, compelling merrymaker, and it won’t be long before he’ll have one of the largest followings of any comedian in the country. His work merits our highest enthusiasm. A new star, as yet unannounced, will complete this tion, and a selection will soon be made. He made a big success in “Sweet Sixteen Comedies, and every thing he has done is eagerly awaited by a faithful following. This series gives him remarkable opportunities to catch the elusive laugh and bring home the bacon. series. Several prominent stars are under consideraThe result will make every exhibitor happy. iriety for every type of house-AlwaygjroiwjhuvCTS^ Turn here