Exhibitors Herald (1925)

Page scan 000197 from Exhibitors Herald

Record Details:

Title:
Exhibitors Herald
Date:
1925
Volume:
Exhibitors Herald (Jun-Sep 1925)
Leaf #:
000197
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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June 27, 1925 i p 1 5 — EXHIBITORS HERALD — 1925 167 F.B.O. rings the bell again!! “SMOOTH AS SATIN” The Great Crook Melodrama STARRING mUSHN, Eights FOR the third time in three weeks F. B. O.’s product has been chosen by Roxy Rothafel for the CAPITOL, N. Y., the world’s largest and finest theatre, a magnificent tribute to F. B. O. and its vastly improved product, which proves what we’ve been saying for months, i. e. This season F. B. O. has the pictures. “SMOOTH AS SATIN” is from the pen of the same author who wrote those smashing stage successes— “THE THIRTEENTH CHAIR” and “WITHIN THE LAW.” Contract NOW for the new series of eight EVELYN BRENT pictures for the coming season. All will be sure fire box office winners, each bigger than the preceding one. FILM BOOKING OFFICES 723 Seventh Ave., New York Exchanges Everywhere Thematic music cue sheets available on all our features THE CAPITOL THEATRE BWAYat 5I&SX-NEW Y? ' CITY t — ; I Story by Bayard Veiller Directed by Ralph Ince