Exhibitors Herald (1925)

Record Details:

Title:
Exhibitors Herald
Date:
1925
Volume:
Exhibitors Herald (Jun-Sep 1925)
Leaf #:
000250
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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34 EXHIBITORS HERALD July 4, 1925 Wanda Wiley braved the auto jungle of Times Square and Fifth avenue, New York, to show the natives how not to grow old. The Century comedy star made those darting cars look like sleeping snails, just to boost the Free Milk Fund Bouts, a charity event of Gothamites. International News Reel, which snapped these pictures of the safety first stunt, also covered the fights for a three-reeler. Above is shown the start, with the policeman apparently not interested in joining Wanda in the experiment. On the right she is holding a placard telling what it was all about. Those cars just missed her, so Wanda Wiley considered her traffic dodging feat a success. The star of Century Comedies made a lot of New York folk take notice of the Free Milk Fund Bouts, which International Newsreel shot for state distribution. Marcus Loew, president of Metro-Goldwyn, in New York and Culver City at the same time? This is an omnipresence puzzle. Beside Harry Rapf, studio executive, in his California office, is a life-sized “cut-out” colored photograph of Loew.