Exhibitors Herald (1925)

July 4, 1925 EXHIBITORS HERALD 41 “A THING OF BEAUTY IS A JOY FOREVER”— /Teals THE LEROY LINK HARRY F. STORIN. Editor Published weekly for patrons of the LEROY THEATRE Pawtucket, R. I. “New England's Palace of Enchantment" Vol. 2 JUNE 17, 1925 No. 20 HEAT VS. HEALTH. Industries can promote the health of their personnel, increase the efficiency of their organization and reward their employees for a good day’s work by sending them to a cool, sanitary and well ventilat ed motion picture theatre on. office time That is the conviction of Dr Herman N Bundersen, Commissioner of Public Health of the city of Chicago. "We are boosters for our theatres," he says “They are cool, comfortable and refreshing And by the way, any talk about cooled air being injurious to the health in the bunk “Here is the way it stands with us. In the health commissioner's office we work the entire staff bard. We pound them hard all day from 9 to 5 o'clock There ia no loitering in this office Now that makes a long day and they deserve a reward. Not only that, sending them to the theatre is a business proposition with me It promotes efficiency “The properly ventilated and cooled theatre provides more than recreation for the staff There is the comfort and relief from the heat. Then, too, the music ha? a beneficial and recreational effect after the hard grind in the office "We gauge the time of sending the personnel over to the theatre by two things, convenience to the theatre and convenience to the office. We think the best time is from 3 to 5 o’clock. “We hope to be able to keep up this plan all summer and have adopted it as a regular procedure for health and service “ The Leroy will be pleased to arrange "cooling parties" for any local executives who wish to emulate the good example of Dr Bundersen FIGHTING THE HEAT VIA THE HOUSE ORGAN— Harry F. Storin, Leroy theatre, Pawtucket, R. I., picked up a news story from page 21 of the June 20 “Herald” and used it as shown above, adding four lines of original copy identifying the Leroy with the potent thought conveyed. Well Wishes Still Pouring in for “Herald’s” Tenth Birthday Anniversary Number Brings Praise From Exhibitors as Setting New Standard in Trade Publications — -Messages Emphasize Service to Industry Congratulations continue to pour into Exhibitors Herald in commemoration of having climbed the tenth rung to the top of the ladder of motion picture trade journalism, and in appreciation of the complete and elaborate anniversary number. From those at the pinnacle of success in the field comes the message of appreciation for a decade of service to the industry. Intermingled with the well wishes are the expressed hopes for greater advancement of the industry and confidence of even increased service from the Herai.d to that end. Many of the letters of commendation on passing the tenth milestone were received too late for publication in the anniversary and studio issue. Several are .printed herewith. “Rich Realization Of Achievement” We of the LMiversal Chicago exchange who have had the privilege of association with you in your work are today honored to mark with you the attainment of your tenth anniversary. We know of no higher tribute to your editorship than to say that we share with you the rich realization of achievement. We know of no greater pledge for the future than to continue to read carefully each issue of Exhibitors Herald, that we may catch something of the spirit which has made possible your forward march of past years. And that we will aid in every way to help spread the goodwill you have built for the entire motion picture industry, so that it may be carried on through years to come. It is a pleasure for each of us to extend at this time our most sincere thanks for past favors and our deep good wishes for success that is to come. L. W. Alexander, Branch Manager. “Anniversary Number Sets New Standard” Congratulations to Mr. Martin Quigley and staff. Ten years to get to the top! How fast time flies! I am 10 years old also — that is, 10 years in theatricals. During that time the Herald has always been a pal ; years ago when I was making weekly trips to Chicago I would never fail to run across the street from the Morrison hotel and buy an Exhibitors Herald. Your tenth anniversary number sets a new standard in trade journal publication. The thousands of letters of congratulations that you must have received prove beyond a doubt that Exhibitors Herald has won a tremendous following throughout the motion picture industry and now leads the field. My best wishes for even greater success and advancement. Louis C. Shimon, Exploitation and Copy Department, Milwaukee Theatre, Milwaukee, Wis. “Anniversary Number A Credit to Staff” Your anniversary number is a credit to the entire staff and my very best wishes go to you all as it should from every exhibitor in North America on your tenth birthday. Tom Foster, Star Theatre, Stanley, Wis. Rumchasers Fire on Tug as Ship Is Sunk ( Continued from page 39) side the Mandalay and the dynamite was set for the big explosion. The tugs pulled away and the dynamiter was preparing to set off the charge when the coast guard cutter Seneca steamed up with the captain shouting to stop the picture. Uncle Sam took command and ordered the Mandalay to go out another twenty-five miles before the explosion. It was too much for the writers, so the Alicia put back and the tugs went on with the Mandalay and Seneca. Tom Pearsons was left in charge of operations for First National and the writers decided to imagine what the explosion was like. Fires Across Tug’s Bow Arrived at the point selected by the Seneca, the officer in charge ordered the explosion to be set off at once. Tom Persons kicked about the bad light of early evening. But the commander of the Seneca was adamant. The dynamite must be exploded now, was his verdict. And then a kindly sun broke through the clouds and lighted up the Mandalay. The ship was blown up amid rejoicing and was a glorious success. The Seneca commander ordered one of the tugs with Parsons and Morse, who had staged the marine disaster, to stay on the spot all night to clean up the wreckage if it came to the surface. An hour later the Seneca returned and found the tug had started for home with the thoroughly sick cameramen. Giving chase the Seneca caught the tug and fired a four-pounder across her bow. “Come back and clean up this man's ocean,” was the order and it was backed up with the cannon. Rumchasers’ Cannon Boom Next The next evening the tug was allowed to start for home, but it was hardly an hour on the journey when a rumchaser took a shot at her. A few questions and she proceeded. A half hour later another rumchaser took two shots at the tug and Tom Persons was mad clear through. The officer in command of this rumchaser took the tug in charge and all sailed to Staten Island where Persons finally landed his film and cameramen despite the fact that the officer in charge declared he would shoot if a camera was moved from the tug. And thus the final thriller of “The Half Way Girl” filmed. “Never again,” echoed the newspaper and magazine writers. “We’ll do our sailing on dry land. It was a great trip — yes it was.” “Maybe these motion picture men will know enough to clean up the ocean the next time they spill the ship all over it,” declared the coast guard captain as he shot a stream of tobacco juice over the rail.