Exhibitors Herald (1925)

Record Details:

Title:
Exhibitors Herald
Date:
1925
Volume:
Exhibitors Herald (Jun-Sep 1925)
Leaf #:
000709
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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August 1, 1925 EXHIBITORS HERALD 57 I ARHV SFMON m "THF DOME DOCTOR' RICHARD TALMADGE 'MYSTERIOUS STRANGER1 GREATER MOVIE SEASON" Johnny Hines in “The Crackerjack" Coming Here July 3rd and 4th EDITORIALS GEORGE NT7.IS. HOUSE ORGANS OF ENTERPRISING SHOWMEN: Upper left: Four-page house organ of Orlando Enterprises, Inc. The front page is customarily filled with news or feature stories contributed by film companies. The last page shown here carries the comment, “The World Laughs With You,” which appeared in the columns of this department recently. Upper right: Loew’s State Newsette which is designed with neatness and cleverness by Harriet Cameron for the West Coast Theatres, Inc. Center: The Milford theatre’s house organ again selects “Herald” copy for its front page selection. The Milford is a Lynch theatre, Chicago. Bottom: E. H. Bubert, Metropolitan theatre, Morgantown, W. Va., deserves credit for publishing the 30-page house organ from which this reproduction was made.