Exhibitors Herald (1925)

Record Details:

Title:
Exhibitors Herald
Date:
1925
Volume:
Exhibitors Herald (Jun-Sep 1925)
Leaf #:
000714
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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62 EXHIBITORS HERALD August 1, 1925 WHEN “BALTO’S RACE TO NOME” WAS SHOWN at the Victoria theatre, Harrisburg, Pa., C. Floyd Hopkins and Charles Campbell worked together to manage this exploitation stunt. It consists of several large cakes of ice containing frozen fish in the center. The idea was then adopted by the Capitol theatre, Reading, and the Vincent theatre, Harrisburg. The picture is distributed by Educational. AT THE PREMIERE OF BARD’S new Pasadena theatre, Pasadena, Cal., the Warner Brothers production, “Bobbed Hair,” was shown. The new house seats 2,800. It is one of a chain of theatres operating under the name of The Bard Theatres, Inc., in Southern California. Marie Prevost and Kenneth Harlan have leading roles in the Warner picture.