Exhibitors Herald (1925)

Record Details:

Title:
Exhibitors Herald
Date:
1925
Volume:
Exhibitors Herald (Jun-Sep 1925)
Leaf #:
000750
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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98 EXHIBITORS HERALD August 1, 1925 E fc (Mil wfe ssmsB appearing in the August 15th issue ol WE SATURDAY EVENING EOS on our first d®E® B(MD SEBffiEAE to sell this great picture to lofoootooo people/ i \ and this is only the start of a tremendous exploitation campaign to be put behind at! F. B. O. PROMISED THE EXHIBITORS OF AMERICA THAT IT would advertise the first Gold Bond Picture in The Saturday Evening Post. Here’s the ad as we promised. And that’s only half of it for backing up this full page smash is a nation wide exploitation, advertising and publicity compaign on “DRUSILLA” that will pour millions of dollars into thousands of exhibitors’ box offices. TWELVE WONDERFUL GOLD BOND PICTURES COMING FROM F. B. O. Beginning with “DRUSILLA” and followed by “PARISIAN NIGHTS” with Elaine Hammerstein, Lou Tellegen and Renee Adoree, — played the Capitol, N. Y., to capacity for one solid week. “IF MARRIAGE FAILS,” C. Gardner Sullivan’s great picture, at Moss’ Colony for one solid week. Gene Stratton-Porter’s “THE KEEPER OF THE BEES” running serially and being advertised simultaneously in McCall’s Magazine for four solid months. EMORY JOHNSON’S BIG WINNER “THE LAST EDITION” STARRING Ralph Lewis, — followed by Johnson’s next big winner “HAPPINESS” — Then two Laura Jean Libbey stories— “WHEN HIS LOVE GREW COLD” and “A POOR GIRL’S ROMANCE”— then “FLAMING WATERS” a great oil field story — Then the big racing picture “THE FUTURITY WINNER” — then the railroad thriller “THE MIDNIGHT FLYER”— and then “THE ISLE OF RETRIBUTION” ... 12 wonderful Gold Bond Pictures all backed by exploitation and big time publicity. Get your contracts now! ! ! FILM BOOKING OFFICES 723 Seventh Ave., New York — Exchanges Everywhere Thematic music cue sheets available on all our features