Exhibitors Herald (1925)

100 EXHIBITORS HERALD August 1, 1925 long time. Several of my patrons told me that this was a good one. Something very unusual for them to boost this star. — A. Mitchell, Dixie theatre, Russellville, Ky. — Small town patronage. ANY WOMAN: Special cast — Pair. — G. J. Burkitt, Lyric theatre, Morrison, 111. — General patronage. THE THUNDERING HERD: Jack Holt— Ran this picture on three of the hottest nights this year, and drew good patronage all three nights, which proves that good pictures like the ‘‘Thundering Herd” will keep a man’s bank account up in hot weather. Seven reels. — A. J. Steggall. Cozy theatre, Fayette, Iowa. — General patronage. THE THUNDERING HERD: Jack Holt— If this picture had been released ahead of the “Wagon” it would have been a knockout. It drew very well on two cool nights, but flopped the third night when it turned hot. Director Howard shows his stuff in the direction of this picture and should be heard from in the future. — Joe Hewitt, Strand theatre, Robinson, 111. — General patronage. THE THUNDERING HERD: Jack Holt— This picture is a good Zane Grey but it is not worth 25 and 50c admission and my patrons sure let me know it. If I could have played this picture at regular admission price, it would have given No. 1 satisfaction, but the way it was I could not get them out to see it. Print in No. i shape. Seven reels. — P. G. Held, Sterling theatre, Fairmont, Neb. — Neighborhood patronage. MANHATTAN : Richard Dix — Dix is a dandy, fellows, and we might get a good following with him if they ever start giving him any half-way decent stories. The last reel of this is nothing but knock down and drag out stuff, which we want when we buy cheap Westerns. Whyinell don’t they give this bird some decent stories to work on? Seven reels. — Wm. E. Tragsdorf, Trags theatre, Neillsville, Wis. — Small town patronage. CONTRABAND: Lois Wilson — An excellent comedy-drama with charming Lois Wilson at her best. Drew about average business on a hot Saturday night. Seven reels. — E. M. Biddle, Strand theatre, Paoli, Ind. — Small town patronage. COMING THROUGH: Thomas Meighan— A very ordinary affair. Lila Lee doesn’t fit into such a picture at all, atall. Lois Wilson would have improved it 100 per cent. A fair roughneck picture of Alabama coal mines. They sure have an exaggerated opinion of the worth of Meighan’s pictures out here in the sweet clover. I would like to see them get one-half as much the next time they come around. Seven reels. — Wm. E. Tragsdorf, Trags theatre, Neillsville, Wis. — Small town patronage. DANGEROUS MONEY: Bebe Daniels— A good program entertainment for which I should have paid half the price I did. This exchange is getting all the price of their pictures and then some. Six reels. — Arch Catalano, Victory theatre, Rossiter, Rossiter, Pa. — General patronage. FORBIDDEN PARADISE: Pola Negri— Many thought this was her best picture to date, although she doesn’t draw with us. Eight reels. — Bricker and Green, Gem theatre, Greenriver, U. — General patronage. NORTH OF 3fi : Jack Holt— Broke all house records on second night. Bigger than “The Covered Wagon.” Many people said it was the best picture ever shown here and that’s what we think. Eight reels. — Bricker and Green, Gem theatre, Greenriver, U. — General patronage. NORTH OF 36: Jack Holt — There is no doubt but what this is a wonderful picture and should please any and every class of people. I had more comments on this one than I did on “The Covered Wagon.” Many said it was far better than “The Covered Wagon.” I personally would class this as much better myself. Business was 100 per cent better. But talk about film condition, this print was certainly in terrible shape. One splice would break after another and through the whole print it looked as though it were raining. F. P. L. pictures are pleasing me very much, but why don’t they give me better prints ? Eight reels. — B. R. Parsons, Grand theatre, Springfield, Minn. — General patronage. NORTH OF 36: Jack Holt — Wonderful picture. Better than “The Covered Wagon.” — Verne H. Coffman, Lyric theatre, Moweaqua, 111. — General patronage. NORTH OF 36: Jack Holt — A mighty good picture and many of my patrons class it with “The Covered Wagon” in point of entertainment. This is the class of pictures that please the masses. Eight reels. — Earle Eveland, Twin City Opera House, McConnelsville, O. — General patronage. NORTH OF 36: Jack Holt — Have seen a lot of reports comparing this to “The Covered Wag on.” There is only one little scene (the cattle swimming the river) which lifts it above the ordinary Western. I can see no comparison jn any way, shape or manner between “North of 36” and "The Covered Wagon.” The place to judge them is at the box office. I advertised this as extensively as I did "The Covered Wagon.” I took in more jack on one matinee on “The Covered Wagon” (on the poorest day of the week) than I did on this on two of my best nights. That’s that. Seven reels. — Wm. E. Tragsdorf, Trags theatre, Neillsville, Wis. — Small town patronage. FORTY WINKS: Raymond Griffith— Made a special effort with this one and, in spite of hot weather, and an Uncle Tom show under canvas, it drew good business. I used 50 window cards, 500 heralds and two-col. cuts in two weekly papers. It pays to advertise. Picture is there strong. Seven reels.— E. M. Biddle, Strand theatre, Paoli, Ind. — Small town patronage. THE ALASKAN: Thomas Meighan — Not one of Meighan’s best, but will go over if they like this kind of a story. Seven reels. — F. D. Johnson, Opera House, Woodland, Me. — General patronage. WAGES OF VIRTUE: Gloria Swanson— Does not appeal to all, likely because it is a foreign story. I paid too much rental. Lost money with it and showed it on Saturday, the best day of the week. Eight reels. — Arch Catalano, Victory theatre, Rossiter, Pa. — General patronage. EMPTY HANDS: Jack Holt— This is one that will more than please. Didn’t hear an unfavorable comment. It is an excellent picture with action and comedy and with some of the best scenery I have seen in a picture for a long time. Bought this one for less than the average program and liked it far better than some of the specials we have been buying. Seven reels. — Paul B. Hoffman. Legion theatre, Holyrood, Kans. — Small town patronage. THE CODE OF THE SEA: Rod La Rocque— Very good sea story. Roy W. Adams, Pastime theatre, Mason, Mich. — General patronage. THE CODE OF THE SEA: Rod La Rocque— For a sea story, this one is hard to beat. My patrons enjoyed this immensely. Just such pictures as this, and many others, from Famous Players have brought a dead night to life. Tuesday night now is my best night. Service will do it. Six reels. — Daniel T. Clary, A-Mus-U theatre, Lincolnton, Ga. — General patronage. FEET OF CLAY: Cecil B. De Mille— One of the biggest pictures we ever had. Although it is not the book, it is a very entertaining picture. The scenes in the last two reels are very good. Eight reels. — Bricker and Green, Gem theatre, Greenriver, U. — General patronage. FEET OF CLAY: Cecil B. DeMille— Pleased about everyone. Paramount charges too much. It’s old, but you should run it. It will please most any audience. Ten reels. — W. A. Hillhouse, Lyric theatre, Glaseo, Kan. — Small town patronage. HER LOVE STORY: Gloria Swanson— Fine picture. 100 per cent of the patrons pleased. Show it by all means. Seven reels. — W. A. Hillhouse, Lyric theatre, Glaseo, Kan. — Small town patronage. SINNERS IN HEAVEN: Special cast— Good picture of the South Sea Isles. Everybody liked it. Seven reels.— Bricker and Green, Gem theatre, Greenriver, U. — General patronage. PIED PIPER OF MALONE: Thomas Meighan — A dandy picture, liked by everyone. Play it. Print good. Eight reels. — P. G. Held, Sterling theatre, Fairmount, Neb. — Neighborhood patronage. THE HERITAGE OF THE DESERT: Bebe Daniels — Just as good as “The Covered Wagon” or “North of 36.” I advertised it big, played it big and made good money and it pleased. When you know a picture will please, that’s the time to advertise big and it will make you money. It’s all in advertising, if your picture will back it up. Seven reels. — Daniel T. Clary, A-Mus-U theatre, Lincolnton, Ga. — General patronage. THE GUILTY ONE: Agnes Ayres — Fair program picture. Seven reels. — Giacoma Bros., Crystal theatre. Tombstone, Ariz. — General patronage. THE FEMALE: Betty Compson — A program show that we lost money on. Compson was a good drawing card but did not draw in this one. We are closing down during July and August cn Wednesday nights due to poor business. Seven reels. — C. A. Anglemire, “Y” theatre, Nazareth, I’a. — Better class patronage. TIGER LOVE: Antonio Moreno — Just another movie. — Roy W. Adams, Pastime theatre, Mason, Mich. — General patronage. Pathe THE BATTLING ORIOLES: Glenn Tryon— A dandy comedy feature. It is a knockout. Some said it was better than a Harold Lloyd comedy. It is good and no mistake. If you get them in you will please them. Six reels. — C. A. Anglemire, “Y” theatre, Nazareth, Pa. — Better class patronage. THE BATTLING ORIOLES: Glenn Tryon— Here is a riddle. We had read about it being hard to get them in so we were going to overcome it by heavy billing and a big street parade with fifteen made up orioles, and looked for a turnaway business. Ran it two nights. The first night about 15 people in the house, picture absolutely 100 per cent entertaining and novelty. The second night, we were sure we would pack them, but fell as flat as the first. Watch the Herald reports and you have it all in a nutshell. Good picture, but don’t get any business at all. — William Hoefs, Rialto theatre, Pecos, Texas. — General patronage. KING OF WILD HORSES: Rex— Drew fair house, but we paid too much, hence lost money. — William Hoefs, Rialto theatre, Pecos, Texas. — General patronage. THE CALL OF THE WILD: Buck— Went over fine. — L. D. Jones, Star theatre, Malad City, Idaho. — General patronage. GIRL SHY : Harold Lloyd — As I reported on “Why Worry,” this sureinell isn’t a Harold Lloyd town, if you compare the cost on a Lloyd picture with what you drag in at the window. I believe this bird is over-rated out in the sticks. The picture is good, but it never in the world is worth one-half of what I paid for it ; and what I paid for it wouldn’t exactly have settled the Dutch debt. Seven reels. — Wm. E. Tragsdorf, Trags theatre, Neillsville, Wis. — Small town patronage. HOT WATER: Harold Lloyd — Poorest picture from this star to date. — L. D. Jones, Star theatre, Malad City, Idaho. — General patronage. Prod. Dist. Corp. CHARLEY’S AUNT: Syd Chaplin— Great. Buy it and get back of it. Will get the money. Best thing this season. — F. M. Edgett, Lyric theatre, Earlville, 111. — General patronage. CHARLEY’S AUNT: Syd Chaplin— This isn’t the greatest comedy in the world, but it sure gets ’em. Held up well here against hot weather and a dead Fourth of July, with everybody gone up to the lake. Roy W. Adams, Pastime theatre. Mason, Mich. — General patronage. THE TEXAS TRAIL: Harry Carey— This is a good Western picture that should please most of your patrons. Five reels. — W. J. Shoup, DeLuxe, Spearville, Kans. — Small town patronage. ANOTHER MAN’S WIFE: Special cast— This picture is a darned sight better than the name. Pretty good entertainment. — Roy W. Adams, Pastime theatre, Mason, Mich. — General patronage. SOFT SHOES: Harry Carey — Carey too old for young parts. Not a strong hit here. — F. M. Edgett, Lyric theatre, Earlville, 111. — General patronage. THE SIREN OF SEVILLE: Priscilla DeanFair Friday and Saturday biz with this, and it seemed to satisfy. — Roy W. Adams, Pastime theatre, Mason, Mich. — General patronage. THE NIGHT HAWK: Harry Carey— If all the film had been there, it would have been a fair picture, but only part of the show was there and a person could hardly tell what the picture was about. On the sixth reel there was only about 500 feet. If any company sends me films like that more than once, they won’t need to send a salesman out. Six reels. — B. R. Parsons, Springfield, Minn. — General patronage. BARBARA FRIETCHIE: Florence Vidor — A fair costume picture (Civil War Period) but it took an awful flop on the Fourth. — Roy W. Adams, Pastime theatre, Mason, Mich. — General patronage. THE FLAMING FORTIES: Harry Carey— This one is not as good as "Roaring Rails” but they will be pleased if they like the star. Six reels. — Arch Catalano, Victory theatre, Rossiter, Pa. — General patronage. HOLD YOUR BREATH: Dorothy DevoreGood comedy drama. — Verne H. Coffman, Lyric theatre, Moweaqua, 111. — General patronage. United Artists AMERICA: D. W. Griffith — A wonderful picture. One every red blooded American should see. Bad weather here. If we could have gotten two