Exhibitors Herald (1925)

Page scan 000847 from Exhibitors Herald

Record Details:

Title:
Exhibitors Herald
Date:
1925
Volume:
Exhibitors Herald (Jun-Sep 1925)
Leaf #:
000847
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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August 8, 1925 EXHIBITORS HERALD 77 W. T. Waugh, Empress theatre, Grundy Center, la. — Small town patronage. FURY : Richard Barthelmess — A good sea picture and will please where people like sea stories. Nine reels — Leo M. Fay, Gem theatre, Socorro, N. M. — Small town patronage. TWENTY-ONE: Richard Barthelmess — As good a picture of this star as I ever played. — George C. Starkey, Opera House, Montour Falls, N. Y. — General patronage. FRIVOLOUS SAL: Mae Busch — A very good picture but is a little too long. Eight reels. — G. P. Miller, Regent theatre, St. Marys, O.— General patronage. HER REPUTATION : May McAvoy — Fine picture with a fine little star. Business poor. Weather too hot. Seven reels. — J. W. Andresen, Lyric theatre. Walnut, la. — General patronage. ASHES OF VENGEANCE: Norma Talmadge— Although I registered a loss on this one, I certainly thought it a dandy picture and one that deserves better patronage than this got here. — Leo M. Fay, Gem theatre, Socorro, N. M. — Small town patronage. ASHES OF VENGEANCE : Norma Talmadge— If your people like strictly a costume picture, they will like this, as it is well produced. — George C. Starkey, Opera House, Montour Falls, N. Y. — General patronage. A DANGEROUS MAID: Constance Talmadge — Pleased everyone. Buy it. — George C. Starkey, Opera House, Montour Falls, N. Y. — General patronage. BOY OF MINE : Rockeliffe Fellows — A pleasing picture but not wonderful entertainment. Rather draggy. — George C. Starkey, Opera House, Montour Falls, N. Y. — General patronage. MIGHTY LAK’ A ROSE: Dorothy Mackail— A mighty nice picture, but nobody came to see it. Eight reels. — G. F. Rediske, Star theatre, Ryegate, Mont. — Small town patronage. DADDY : Jackie Coogan — Good. Play it.— George C. Starkey, Opera House, Montour Falls, N. Y. — General patronage. A SELF MADE FAILURE: Special cast — Very good comedy-drama. Should please any family trade. To my eyes this was the best comedy feature and entertainment I would care for, but somehow fell flat on it. Those who came were satisfied. Eight reels. — Rudolf Duba, Royal theatre, Kimball, So. Dak. — General patronage. A SELF MADE FAILURE: Special cast— This is a splendid comedy. If you can get them in they will yell their heads off. — George C. Starkey, Opera House, Montour Falls, N. Y. — General patronage. OMAR THE TENTMAKER: Guy Bates Posl^Terrible, terrible, terrible — George C. Starkey, Opera House, Montour Falls, N. Y. — General patronage. WHY MEN LEAVE HOME: Lewis StoneGood comedy. Buy it. — George C. Starkey, Opera House, Montour Falls, N. Y. — General patronage. THE BAD MAN : Holbrook Blinn — Fair picture.— George C. Starkey, Opera House, Montour Falls, N. Y. — General patronage. Fox DICK TURPIN: Tom Mix— Although this is a costume play laid in England long ago, they seemed to like it as well as his Westerns. Big business. Seven reels. — E. M. Biddle, Strand theatre, Paoli, Ind. — Small town patronage. THE FOLLY OF VANITY: Betty BlytheLay off. A fairly good picture, however, it is the kind our patrons won’t come to see, nor stay after they do come. Would class it as poor small town stuff, where they like Westerns. Six reels. — E. W. McClelland, Rex theatre, Gilman City, Mo. — Small town patronage. MY HUSBAND’S WIVES: Shirley Mason— Shirley, it seems like you are done for, and will someone please send Bryant Washburn the price of a shave? Fox hands you poor paper and then, pictures like this for money, too. If the Independents do not raise their rentals maybe we can get by. At least I am willing to try them a barrel. Five reels. — S. B. Johnson, Regent theatre, Marianna, Ark. — General patronage. THE TRAIL RIDER: Buck Jones — An extra good Western that pleased an average crowd. Print good. Five reels. — E. W. McClelland, ex theatre, Gilman City, Mo. — Small town patronage. THE DESERT OUTLAW: Buck Jones— A fine Western program. — Bert Silver, Silver Family theatre, Greenville, Mich. — General patronage. THE CYCLONE RIDER: Special casl^Showed this the night after a five day “Chautauqua.” Took in $9.25, but everyone who saw it was well pleased. Several said that it was worth more Associated First National Pictures INC. 2IST STREET AND PAYNE AVENUE Cleveland, O. Mr. Watterson R. Rothacker, Rothacker Film Mfg. Co., 1239 Diversey Parkway, Chicago, III. Dear Mr. Rothacker: It gives me great pleasure to note that our company has entered into a threeyear contract with you as I am certain this will he of great mutual benefit. I have been sold on you and your service from the very inception of First National, when you first did our zvork. What I most appreciate about you and your organization is the constant alertness and desire to improve your service and quality. Your good work no doubt has been of great benefit to the entire industry and so that you may be encouraged to further efforts, I want to give you these few words of appreciation. Sincerely yours, (Signed) E. MANDELBAUM than all ten "Chautauqua” programs. Needless to say that I had to dig into my pockets. Seven reels. — Lester N. Leek, Club House theatre. Jackson, Wyo. — General patronage. RIDERS OF THE PURPLE SAGE: Tom Mix — Played this on a hot night, but it brought Sunday box office results. It takes Mix and no bones about it to bring ’em in. Six reels. — G. Gartner, Halfway theatre. Halfway, Mich. — General patronage. RIDERS OF THE PURPLE SAGE: Tom Mix — Just let your people know it’s coming. Then take care you don’t get killed in the rush. — Roy W. Adams, Pastime theatre, Mason, Mich. — General patronage. RIDERS OF THE PURPLE SAGE: Tom Mix — Ran it Wednesday to exceptional business. What greater praise could be given a picture than to say it did exceptional business ? This is the way I recommend “Riders of the Purple Sage” to ray exhibitor friends who have not yet played it. Seven reels. — P. W. Quinlin, Ideal theatre, Chateaugay, N. Y.— Small town patronage. HONOR AMONG MEN: Edmund LowePleased all who saw it, but very few saw it. Hard to pull them in on a title of this kind in the summer time, especially in hot weather. Seems like they want Western and action pictures and we don’t have them booked at this time. We live and learn and we hope next season to use the live and let live policy. Five reels. — Gunther & Metzger, Palace theatre, Syracuse, Neb. — Small town patronage. HONOR AMONG MEN: Edmund Lowe— Nothing to it. No drawing power either. Five reels. — J. W. Andresen, Lyric theatre, Walnut, la. — General patronage. DAUGHTERS OF THE NIGHT: Special cast^Business fair on Saturday. Picture fair program, not a special by a whole lot. Uncle Bill must have been having a special dream when he named it. Buy it at a program . price or you are stung. Seven reels. — P. W. Quinlin, Ideal theatre, Chateaugay, N. Y. — Small town patronage. THE ROUGHNECK: George O’Brien— An extra good entertaining program. — Bert Silver, Silver Family theatre, Greenville, Mich. — General patronage. THE ROUGHNECK: George O’Hara— I had more favorable comments on this picture than any I have played for months. It is a service story What MARCUS LOEW thinks of “EVOLUTION” A Red Seal Feature Booked it for the entire Loew Circuit in the Metropolitan District for 115 days solid. What FILM DAILY said of A Red Seal Feature “Should be shown by every live exhibitor. Splendid timely picture dealing with subject universally talked of. Should pack them in. Don’t miss this.” An Vrban-Kineto Production Edited by Max Fleischer New York City EDWIN MILES FADMAN, Pres.