Exhibitors Herald (1925)

Record Details:

Title:
Exhibitors Herald
Date:
1925
Volume:
Exhibitors Herald (Jun-Sep 1925)
Leaf #:
000852
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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82 EXHIBITORS HERALD August 8, 1925 good Western, but not a slapstick wooly one. Seven reels. — Ed Lawlor, Harriet theatre, Hardin, Mont. — Small town patronage. TIGER LOVE: Antonio Moreno — A very entertaining program picture. A little out of the ordinary and pleased all who saw it. My patrons like Moreno much better than Valentino. Six reels. — Jos. W. Springer, Strand theatre, Elizabethtown, .Ind. General patronage. THE BEDROOM WINDOW: May McAvOy— A good mystery picture. Pleased good business. Seven reels. — Giaeoma Bros., Crystal theatre. Tombstone, Ariz. — General patronage. A SAINTED DEVIL: Rudolph Valentino— This is a good picture that will please. — George C. Starkey, Opera House, Montour Falls, N. Y.— General patronage. NORTH OF ’36: Jack Holt — Business fair. Picture better than “The Covered Wagon,” but will not pull them in as good. — G. W. Rothneck, Campbell theatre, Macksville, Kan. — Small town patronage. NORTH OF ’36: Jack Holt— Had great expectations of big business on this picture, but was sadly disappointed. Picture took an absolute flop and kept flopping during its run. I myself considered it a good audience picture, but people here must have thought differently. — A1 C. Werner, Royal theatre, Reading, Pa. — General patronage. THE CITY THAT NEVER SLEEPS: Special cast — Picture was well liked by those who came to see it, but the trouble was that not enough came to make it a profitable proposition. A1 C. Werner, Royal theatre, Reading, Pa. — General patronage. THE GARDEN OF WEEDS: Betty Compson — A good sex story. Could not see where it was so vulgar as many exhibitors stated. I guess the way the girls wear short skirts from six years old to sixty, that this picture won’t hurt them much. — George C. Starkey, Opera House, Montour Falls, N. Y. — General patronage. THE GARDEN OF WEEDS: Betty Compson— For some reason or other, this picture flopped badly. It didn’t appeal here. — A1 C. Werner, Royal theatre, Reading, Pa. — General patronage. COMING THROUGH: Thomas Meighan— Meighan well liked in this one. Simple story, but will go over good. Lila Lee good in this one. Seven reels. — Warner & Wood, Coliseum theatre, Edmore, Mich. — General patronage. COMING THROUGH: Thomas Meighan— Did fairly good on this on a Saturday night. It is better than his last picture. Meighan and Lila Lee together seem like old times. It is a fairly entertaining picture. A good program show. Seven reels. — C. A. Anglemier, Y theatre, Nazareth, Pa. — General patronage. DANGEROUS MONEY: Bebe Daniels— Played up Robert Herrick’s “Clark Field,” which a number of people had read, and did a fair business. — Al. C. Werner, Royal theatre, Reading, Pa. — General patronage. SINGER JIM McKEE: William S. Hart— This is pretty old but William S. Hart will still draw them in. Hart is a goner, getting worse and then some. — G. W. Rothneck, Campbell theatre, Macksville, Kan. — Small town patronage. EAST OF SUEZ: Pola Negri — Mighty good picture. Buy it. — George C. Starkey, Opera House, Montour Falls, N. Y. — General patronage. THE CONFIDENCE MAN: Thomas Meighan— A picture that drew and pleased. Made from an “Argosy Magazine” story. Eight reels. — P. G. Estee, S. T. theatre, Parker, S. D. — Small town patronage. THE CONFIDENCE MAN : Thomas Meighan — Fairly good program picture, nothing big, but a clean picture Weather too hot for business. Seven reels. — W. Fahrenkrog, Opera House, Bunker Hill, 111.— General patronage. THE COVERED WAGON: James Cruze — Some picture. Grossed more money than any picture ever playing my house. Ten reels. — G. W. Rothneck, Campbell theatre, Macksville, Kan. — Small town patronage. SINNERS IN HEAVEN: Bebe Daniels— This was much better than I expected it would be from some reports stating that it was not a small town picture. There is beautiful South Sea Island scenery, considerable action, a good story as a whole. Some may think it spicy in places. I had no complaints and many favorable comments. Seven reels. — H. G. Eagan, American theatre, Wautoma, Wis.— Small town patronage. SINNERS IN HEAVEN: Special casl^-I don’t know if I received all the picture or not, but we all waited to see and sinners in Heaven and waiting yet. Picture good program. — George C. Starkey, Opera House, Montour Falls, N. Y. — General patronage. THE SIDE SHOW OF LIFE: Ernest Torrence— A fairly good picture that didn’t catch the public’s fancy. Hot weather killed whatever chance it had to get by. — Al C. Werner, Royal theatre, Reading, Pa. — General patronage. COMING THROUGH: Thomas Meighan— Was considered a poor picture for Tom Meighan and many were sadly disappointed. Ran it at a loss.. — Al C. Werner, Royal theatre, Reading, Pa. — General patronage. OPEN ALL NIGHT: Viola Dana— A great cast wasted on hackneyed, uninteresting story. Sorry I ran it, because it showed a loss, and more because my patrons were disappointed. — Al C. Werner, Royal theatre, Reading, Pa. — General patronage. EMPTY HANDS: Jack Holt— This is a little, simple, far fetched story, but it pleased my people very much. — George C. Starkey, Opera House, Montour Falls, N. Y. — General patronage. EMPTY HANDS: Jack Holt — Just a program picture that we got by with. — Al C. Werner, Royal theatre, Reading, Pa. — General patronage. MANHATTAN : Richard Dix — Another Dix picture that is a credit ^to any house. This star is a comer, play it. Seven reels.— G. Gartner, Halfway theatre, Halfway, Mich. General patronage. MANHATTAN : Richard Dix — Was well liked here and went over fairly well. — Al C. Werner, Royal theatre, Reading, Pa.— General patronage. PETER PAN : Betty Bronson — This is a fine production in every way. But these small towns do not like it. — G. W. Rothneck, Campbell theatre, Macksville, Kan. — Small town patronage. WORLDLY GOODS: Agnes Ayres — Good comedy drama from a Sophie Kerr story, but did not draw average Wednesday business. Six reels. P. G. Estee, S. T. theatre, Parker, S. D. — Small town patronage. WORLDLY GOODS: Agnes Ayres — A majority thought it a fair program and it just got by on the right side of the ledger. — Al C. Werner, Royal theatre, Reading, Pa. — General patronage. FORTY WINKS: Raymond Griffith— More like this. Paramount. A very satisfactory picture. — Harry Puterbaugh, Victory theatre, Milledgeville, 111. — General patronage. HER LOVE STORY : Gloria Swanson — Just a fair picture. About the average of Swanson pictures.— George C. Starkey, Opera House, Montour Falls, N. Y. — General patronage. PETER THE GREAT : Special cast — Those who braved the hot spell thought it a good picture and it was. — Al C. Werner, Royal theatre, Reading, Pa. — General patronage. LILY OF THE DUST: Pola Negri— Our patronage is always minus when we play this star. She has no drawing power for us. Too many mushy scenes in this one. She may be one of the best bets in the cities, but in this burg, after we play her next one, she is done. Seven reels. — Horn & Morgan, Star theatre, Hay Springs, Neb.— Small town patronage. LOCKED DOORS: Betty Compson — Was considered a fair picture but the hot spell killed every chance it had of making expenses. — Al C. Werner, Royal theatre, Reading, Pa. — General patronage. THE WANDERER OF THE WASTELAND: Jack Holt — This one gave very good satisfaction. Pleased a good house. Advertised color and was very well pleased with the results. I believe this is one of the best pictures on the market to advertise. Seven reels. — Lester N. Leek, Club House theatre, Jackson, Wyo. — General patronage. MERTON OF THE MOVIES: Glenn Hunter — Pleased everyone. — George C. Starkey, Opera House, Montour Falls, N. Y. — General patronage. MERTON OF THE MOVIES: Glenn Hunter — A poor drawing card for us and not a pleasing picture to our crowd. I don’t believe audiences in the small towns will understand it. It is only program stuff and not very good at that. Eight reels. — C. A. Anglemier, Y theatre, Nazareth, Pa. — General patronage. FAIR WEEK : Walter Hiers — A nice clean little picture that drew lots of favorable comment. Business poor on account of the hot weather. Five reels. — Joseph W. Springer, Strand theatre, Elizabethtown, Ind. — General patronage. BIG BROTHER: Tom Moore— A fair picture, and the kid has a good part, but we starved to death with it and no one seemed to care for it. — William Hoefs, Rialto theatre, Pecos, Texas. — General patronage. THE BACHELOR DADDY: Thomas Meighan — A good picture, though a little old. Seven reels. — Ernest W. Hatcher, Star theatre, Harlem, Ga. — Small town patronage. MONSIEUR BEAUCAIRE: Rudolph Valentino — Friend, if your patrons like old fashioned aristocracy, book and step on this. Valentino has a wonderful role and he plays it as such. Of course, it is too good for my place and I lost money with it. Ten reels. — Arch Catalano, Victory theatre, Rossiter, Pa. — General patronage. PIED PIPER MALONE: Thomas Meighan — Worst Meighan I ever ran or saw. It’s about three reels too long. Eight reels. — A. A. Zeimis, Helena theatre, Rockdale, 111. — General patronage. THE STORY WITHOUT A NAME: Antonio Moreno — Book it, they will like it. Step on the advertising. You will not fool your customers — they will thank you. A good program picture. Six reels. — Arch Catalano, Victory theatre, Rossiter, Pa. — General patronage. THE GO-GETTER: Fairly good picture. Eight reels. — A. W. West, Empire theatre, Wanette, Okla. — Small town patronage. Pathe THE WHITE SHEEP: Glenn Tryon— Dandy picture. Should please any audience. Tryon especially good. Seven reels. — Ed. Lawlor, Harriet theatre, Hardin, Mont. — Small town patronage. THE WHITE SHEEP : Glenn Tryon — Story fair. Star good. Hal Roach is a fine director. This one shows it very plain. — G. W. Rothneck, Campbell theatre, Macksville, Kan. — Small town patronage. THE BATTLING ORIOLES: Glenn Tyron— A dandy novelty base ball picture and would consider it good for any town. Six reels. — H. Bettendorf, Opera House, Foley, Minn. — General patronage. Preferred APRIL SHOWERS: Special cast — A good little Irish comedy. Ran night following “North of 36” and not many saw it. Six reels. — Bricker and Green, Gem theatre, Greenriver, Vt. — General patronage. APRIL SHOWERS: Special cast — Pleased the majority and did a fair business.— Al C. Werner, Royal theatre, Reading, Pa. — General patronage. MAYTIME : Special cast — Too sugary sweet and sentimental for my crowd, and it flopped quite some. — Al C. Werner, Royal theatre, Reading, Pa. — General patronage. POISONED PARADISE: Special cast— Was considered a very good picture here and did a satisfactory business. — Al C. Werner, Royal theatre, Reading, Pa. — General patronage. Principal CAPTAIN JANUARY : Baby Peggy — Our third Baby Peggy. All have been good. This little girl popular here. This picture, boys, is not a special, but it is good enough for any day in the week. You can figure on the kids and a lot of grown-ups. Beautiful sea shore scenes. This picture plays upon every human emotion. You’ll laugh a little and maybe cry, but you’ll have to say you enjoyed every foot of it. Pleased 100 per cent. Admission 10-25 cents. Six reels. — E. F. Dunlap, Legion theatre, Derby, la. — Small town patronage. HELEN’S BABIES : Baby Peggy — Not so good and no real drawing power. High rental and it cost me to see it. Six reels. — Ray W. Musselman, Princess theatre, Lincoln, Kans. — General patronage. Prod. Dist. Corp. CHARLEY’S AUNT: Syd Chaplin— This picture is as good as any Harold Lloyd comedy ever produced, but won’t draw quite as well as Harold Lloyd. Once you get them in they’ll go away satisfied and advertise the picture on the next night. Had “Merry-Go-Round” and tent show for competition. Every showman should run “Charley’s Aunt.” Eight reels. — Gunther & Metzger, Palace theatre, Syracuse, Neb. — Small town patronage. CHALK MARKS: Special cast — This one pleased about 50 per cent of the audience. A little above the average program picture. Seven reels. — C. L. Brown, Kozy theatre, Vidalia, La. — General patronage. WELCOME STRANGER: Special cast-Oh, what a frost. Supposed to be a comedy and it sure lacks a lot of even getting a smile. Why