Exhibitors Herald (1925)

August 8, 1925 EXHIBITORS HERALD 83 is it that a company will sell an exhibitor such a piece of cheese and tell him what a wonder it is. For real lemons, the Producers sure have them. Eight reels. — W. A. Doerschlag, Strand theatre. Ransom, Kans. — Small town patronage. NOT ONE TO SPARE: Special cast— While a few thought it very good, the majority considered it tedious. Hence poor box office results. — A1 C. Werner, Royal theatre, Reading, Pa. — General patronage. SOFT SHOES: Harry Carey — Opens up on a ranch and everything seems to be going along nicely until they bring him to the city to catch crooks and try to make a comedian of him. Better keep this bird out in the Great Open Spaces where he belongs. Five reels. — Wm. E. Tragsdorf, Trags theatre, Neillsville, Wis. — Small town patronage. BARBARA FRIETCHIE : Florence Vidor— This is a very good picture. But I can’t get them out here for the war stuff and sure intend to lay off the war stuff after this. People like to forget about the wars, I think. — Leo M. Fay, Gem theatre, Socorro, N. M. — Small town patronage. SILENT SANDERSON : Harry Carey — Carey always draws good for me, but consider this one of his weaker pictures. Not up to his usual standard. Six reels. — H. Bettendorf, Opera House, Foley, Minn. — General patronage. THE CHORUS LADY : Margaret Livingston — This is a dandy and will sure please. Plenty of action and pep. Good acting and shows Miss Livingston is a sure fire bet. Book it. Seven reels. — Leo M. Fay, Gem theatre, Socorro, N. M. — Small town patronage. THE CHORUS LADY : Margaret Livingston— Not a bad picture. But don't pay too much for it. What came to see it were satisfied, but the title kept ’em away. Seven reels. — G. Gartner, Halfway theatre. Halfway, Mich. — General patronage. THE SIREN OF SEVILLE: Priscilla Dean— A dandy action picture of Mexican flavor. Several good bull fights and one of the best women fights I have ever seen. Seven reels. — H. Bettendorf, Opera House, Foley, Minn. — General patronage. ANOTHER MAN’S WIFE: Lila Lee— A good one day picture. It was really a better picture than the paper showed it to be. If the onesheets had shown the rough stuff and the action, I believe I could have made a little money on this picture. As it was, I barely broke even. Better drawing power in the paper seems to be one of the things we need. — L. M. Jones, Ai'cadia theatre, Vandergift, Pa.— General patronage. THE GIRL OF GOLD: Special cast — Just a program picture, light at that. Six reels.— A. J. Dow, Grand theatre, Coleman, Alta, Canada. — Small town patx-onage. WHAT SHALL I DO: Dorothy Mackaill— People here thought it a good picture and it went over fairly well. — A1 C. Werner, Royal theatre, Reading, Pa. — General patronage. LOVE’S WHIRLPOOL: James KirkwoodVery good entertainment for any audience, rich or poox-. It’s worth running. Title misleading, because it makes ’em think that it will be only a kissing di-ama, but no kissing about it, except one kiss in the whole show. Good for Sunday. Six reels. — Rudolf Duba, Royal theatre, Kimball, So. Dak. — General patronage. THE DRIVIN’ FOOL: Wally Van — Went over nicely and was well liked. — A1 C. Wex-ner, Royal theatre. Reading, Pa. — General patronage. Selznick GOOD MEN AND BAD: Special cast — Fair picture. Fair print. Five reels. — L. Deyo, Miers theatre, Schoharie, N. Y. — General patronage. TOILERS OF THE SEA: Lucy Fox— Terrible. No action to amount to anything. Nothing to it. If you have it bought, sell it. Print from Pathe in Washington fair. Six reels. — -O. R. Oates, Bridge theatre, Petersburg, W. Va. — Small town pati-onage. United Artists AMERICA: D. W. Griffith — Can only add to the many reports that this is a wonderful picture. Think it came as near being 100 per cent as anything I have run. Better than “Bix-th of a Nation” in the fact that there is no propaganda howl after it is all over. Believe this is one of the best bets for a small town on the market at this time if bought right. Eleven reels. — Vick Millward, Harris theatre, Bancroft, Idaho. — Small town patronage. THE MARK OF ZORRO: Douglas Fairbanks — A good picture that drew some extra business. Boxight right and made a little money. Eight reels. — Ray W. Musselman, Princess theatre, Lincoln, Kans. — General patronage. THE LOVE FLOWER: D. W. Griffith— This is an old one, but they sent me an excellent print. Everyone liked it. Fair business. Seven reels. — E. M. Biddle, Strand theatre, Paoli, Ind. — ■ Small town patronage. POLLYANNA: Mary Pickfoi-d — Good old pictxxre that has a drawing power and some real good entertainment. Seven reels. — Ray W. Musselman, Princess theatre, Lincoln Kans. — General patronage. GARRISON’S FINISH: Jack Pickford— A race-horse picture, with plenty of action. Sure to please if people don’t know how old it is. — Leo M. Fay, Gem theatre, Socorro, N. M. — -Small town patx-onage. THE BIRTH OF A NATION: D. W. GriffithOld, but good. This picture can be shown every year or two in any community. Business only fair on account of extremely hot weather. Twelve l-eels. — W. Fahrenkrog, Opera House, Bunker Hill, III. — General patx-onage. WHEN THE CLOUDS ROLL BY: Douglas Fairbanks — Fair but not in the class with “The Mark of Zorro” in my estimation and not nearly the drawing card. Six reels. — Ray W. Musselman, Princess theatre, Lincoln, Kans. — General patx-onage. THE LOVE FLOWER: D. W. Griffith— This is another of those old ones you can’t get the people out to see. It’s a very good picture and if they would put the name of the stars on paper, instead of D. W. Griffith, I think the picture would draw better. — Leo M. Fay, Gem theatre, Socorro, N. M. — Small town patronage. THE IRON TRAIL: Special cast — Pretty good action picture. Print is rather foggy. — Roy W. Adams, Pastime theati-e, Williamstown, Mich.— General patronage. DREAM STREET: D. W. Griffith— An old one, but it drew good Saturday business and has a strong audience appeal. Griffith is a master at exploiting human emotions. Nine reels. — E. M. Biddle, Strand theatre, Paoli, Ind. — Small town patronage. ONE EXCITING NIGHT: D. W. Griffith— I would x-ate this as a first class lemon. They call it a mystery comedy. The mystery is — where is the comedy ? It takes about six reels before it starts and then three murders. I never thought it of D. W. Griffith to make such a thing. The nigger saves the day in this one. Leave it alone. Eleven reels. — Leo M. Fay, Gem theatre, Socorro, N. M. — Small town patronage. Universal I'LL SHOW YOU THE TOWN: Reginald Denny — This is good and very much like the book. Showed on the hottest night we had and had the biggest house we had during the sxxmmer. Will please all. Seven reels. — C. V. Anderson, Oak theatre, Oakdale, Neb. — General patronage. RIDING THUNDER: Jack Hoxie — An average Western that will satisfy. Print good. Five reels. — W. T. Waugh, Empress theatre, Grundy Center, la. — Small town patronage. THE TORNADO : House Peters — A good show, but we did not do the business that one would expect from the high rental they asked. We are in a terrible slump and don’t see any chance of getting out of it, either, in the near future. Seven reels. — C. A. Anglemire, Y. theatre, Nazareth, Pa. — General patronage. THE PRICE OF PLEASURE: Virginia Valli — Very, good, as all others starring Virginia Valli. Splendid cast, good story, good direction. — E. J. Sherburne, Electric theatre, Cambridge, Neb. — General patronage. THE SIGNAL TOWER: Virginia Valli— Extra ' good. All pictures on Universal Complete Service Contrast are going wonderful. Seven reels. — Warner & Wood, Coliseum theatx-e, Edmore, Mich. — General patronage. THE SIGNAL TOWER: Virginia Valli— Business good on this one. Patrons were satisfied. What better report can you give than an audience well pleased ? A nice picture that you can buy at a nice price and it will do a nice little business for you, and what mox-e can you ask? Seven reels. — P. W. Quinlin, Ideal theatre, Chateaugay, N. Y. — Small town patronage. RAFFLES: House Peters — Long draggy feature, unsuited to House Peters, who is very good in out-door pictures such as “Head Winds,” “The Tornado,” etc. — E. J. Sherburne, Electric theatre, Cambridge, Neb. — General patronage. THE MAN IN BLUE: Special cast — Real entex-tainment, thoroughly enjoyed by all. — Wm. G. Croucher, Crescent theatre, Newark, N. Y. — General patx-onage. DANGEROUS INNOCENCE: Laura LaPlante — Light comedy-drama, very entei-taining, and drew some business for us on a hot summer night. — E. J. Sherburne, Electric theatre, Cambridge, Neb. — General patronage. DANGEROUS INNOCENCE: Laura LaPlante — Very good and we had a good crowd to see it, with a lot of other sports going on, on the Fourth. Seven reels. — C. V. Anderson, Oak theatre, Oakdale, Neb. — General patronage. A LADY OF QUALITY: Special cast— Another costume picture. Did not take well here. Everyone tired of the costume picture and want something new. — R. X. Williams, Lyric theatre, Oxford, Miss. — College town patronage. A LADY OF QUALITY: Virginia Valli— Was considered a good picture here and it went over fairly well. — A1 C. Werner, Royal theatre, Reading, Pa. — General patronage. FIFTH AVENUE MODELS: Mary Philbin— The best Mary Philbin has done since “Merx-y Go Round.” “The Gaiety Girl,” and “Rose of Pai-is” are punk offerings.— E. J. Sherburne, Electric theatre, Cambridge, Neb. — General patronage. ROSE OF PARIS: Mary Philbin — Our advice to small town exhibitors is to lay off of this one, as it’s not a small town picture. Miss Philbin doesn’t appeal to our people and the action is terribly slow in this. There are plenty of action pictures on the market and the small town does not have to play this kind of picture. Look out before you book it. Seven reels. — W. T. Davis & Son, Rialto theatre, Sharon, Wis. — General patronage. ROSE OF PARIS: Mary Philbin — A nice little picture that seemed to please. — Roy W. Adams, Pastime theatre. Mason, Mich. — -General patronage. UP THE LADDER: Virginia Valli— Hot as blazes, but we had a fair crowd to see it. I can see a good improvement in the product of Universal pictures. Hope it keeps up, Carl, as we want to stay open yet awhile. The price is also okay on most of them. Seven reels. — C. V. Anderson, Oak theatre, Oakdale, Neb. — General patronage. THE SUNSET TRAIL: William Desmond— A good little Western. Desmond not well known here so did not draw. Five reels. J. W. Andresen, Lyric theatre, Walnut, la. — General patronage. HIT AND RUN : Hoot Gibson — This is one of the best, if not the best Gibson I have ever run. Pleased 100 per cent. Five reels. — Jos. W. Springer, Strand theatre, Elizabethtown, Ind. General patronage. FLYING HOOFS: Jack Hoxie — Good pi-ogram picture. — Bert Silver, Silver Family theatre, Greenville, Mich. — General patronage. THE LAW FORBIDS: Baby Peggy— Nothing big, but did a good business, so not kicking. — A1 C. Werner, Royal theatre, Reading, Pa. — General patronage. THE HURRICANE KID: Hoot Gibson— A fair picture but Hoot is slipping. Don’t know why. Hoxie is going better than the Gibson’s lately. Six reels. — Warner & Wood, Coliseum theati-e, Edmore, Mich. — General patronage. RIDGEWAY OF MONTANA: Jack Hoxie— Very good Western for the small towns. If you have Western showgoers, let them know about it. Good for Saturday. They all will come to see it. I played it Wednesday and did not come out on expenses. Five reels. — Rudolf Duba, Royal theatre, Kimball, So. Dak. — General patronage. SPORTING YOUTH: Reginald Denny— A real small town picture, full of thrills and comedy. As near 100 per cent picture as I have run for a long time. Small town exhibitors that have not played this one will make no mistake in booking it. Seven reels. — W. Fahrenkrog, Opera House, Bunker Hill, 111. — General patronage. FORTY HORSE HAWKINS: Hoot GibsonFair program picture that pleased the majority. — A1 C. Werner, Royal theatre, Reading, Pa. — • General patronage. THE HUNCHBACK OF NOTRE DAME: Lon Chaney — In the first place it does not follow the book. The pictux-e is good but too high bi-ow for small towns. — George C. Starkey, Opera House, Montour Falls, N. Y. — General patronage. FOOL’S HIGHWAY : Special cast — Was considered a good little picture and had many favorable comments on it. Went over nicely. — A1 C. Werner, Royal theatre, Reading, Pa. — General patronage. OH DOCTOR: Reginald Denny — Not as good as usual Denny pictures. Was a little disappointed in it. Fair comedy with a small attendance.— R. X. Williams, Lyric theatre, Oxford, Miss. — College town patronage. OH DOCTOR: Reginald Denny — One of the best of the Denny pictui-es. Every one is fine.