Exhibitors Herald (1925)

Record Details:

Title:
Exhibitors Herald
Date:
1925
Volume:
Exhibitors Herald (Jun-Sep 1925)
Leaf #:
000854
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 11, 2024
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84 EXHIBITORS HERALD August 8, 1925 Sure to please. — E. J. Sherburne, Electric theatre, Cambridge, Neb. — General patronage. EXCITEMENT: Laura LaPlante — Much ado about nothing ; that was about the substance of it. — AI C. Yerner, Royal theatre, Reading, Pa. — General patronage. THE SAWDUST TRAIL: Hoot Gibson— Friday too good business. Hoot is a good drawing card here. His pictures are all good, particularly pleasing to the kids. This one is a good small town picture. Five reels. — P. W. Quinlin, Ideal theatre, Chateaugay, N. Y. — Small town patronage. DRIFTING: Priscilla Dean — Considered a fair picture and showed up fairly well. — Al C. Werner, Royal theatre, Reading, Pa. — General patronage. THE DARLING OF NEW YORK: Baby Peggy — An old one but way above the average. A good small town picture. Drew good crowd of adults as well as children. Seven reels. — W. Fahrenkrog, Opera House, Bunker Hill, 111. — General patronage. RIDE FOR YOUR LIFE: Hoot Gibson— Just a program picture that satisfied the outdoor fans. — Al C. Werner, Royal theatre, Reading, Pa. — General patronage. THE NEAR LADY: Gladys Walton— Just an ordinary program picture. Good comedy drama. Will please the small audience. Don’t boost it too high. Five reels. — Andrew Rapp, Theatorium, Emlenton, Pa. — General patronage. THE WHITE TIGER: Priscilla Dean — Despite very hot weather, this picture went over fairly well and we had many favorable comments. — Al C. Werner, Royal theatre, Reading, Pa. — General patronage. Vitagraph STEELE OF THE ROYAL MOUNTED: Bert Lytell — Sunday night to very satisfactory business. This is a picture that I can recommend to all my exhibitor friends as a good one. I would call it a super program picture, full of good entertainment value and a good buy for the little fellow. Six reels. — P. W. Quinlin, Ideal theatre, Chateaugay, N. Y. — Small town patronage. THE HAPPY WARRIOR: Special cast^-A fair picture. No business, but it seemed to please. Some terrific fighting in it. — Roy W. Adams, Pastime theatre. Mason, Mich. — General patronage. THE EMPTY SADDLE: Pete Morrison— Not as good as some others he has made. This one pleased about fifty fifty. Five reels, — C. L. Brown, Kozy theatre, Vidalia, La. — General patronage. THE EMPTY SADDLE: Pete Morrison— This is the first of this star, so I hate to say much about the picture, but if I play fair with my fellow exhibitors I must say that it is not worth much. Lightning, a horse, is featured on the paper, but he does not amount to much in the story. Here is hoping the next one is better. — George C. Starkey, Opera House, Montour Falls, N. Y. — General patronage. FEARBOUND : Special cast — -Was well liked here and did a fair business. — Al C. Werner, Royal theatre, Reading, Pa. — General patronage. PAMPERED YOUTH: Special cast — This is a dandy picture with a fine lesson taught and good acting. It will please the majority. Six reels. — Leo M. Fay, Gem theatre, Socorro, N. M.— Small town patronage. GREATER THAN MARRIAGE: Marjorie Daw — Not much. Too much suggestive stuff. Film poor. Seven reels. — W. A. Doerschlag, Strand theatre, Ransom, Kans. — Small town patronage. THE CLEAN HEART: Percy Marmont— This is as good a picture as anyone could wish for and most certainly has a wonderful moral lesson in it. Fine acting. Good scenery, and can be boosted to the sky. A dandy picture for Sunday and you needn’t be afraid to invite the minister. Book it and boost it. Seven reels. — Leo M. Fay, Gem theatre, Socorro, N. M. — Small town patronage. CAPTAIN BLOOD: J. Warren Kerrigan. — Was considered a wonderful production by the majority and business, despite very hot weather, was fairly good. — Al C. Werner, Royal theatre, Reading, Pa. — General patronage. THE BELOVED BRUTE: Victor MacLaglen— Splendid picture. Buy it. — George C. Starkey, Opera House, Montour Falls, N. Y. — General patronage. THE MAN NEXT DOOR: Alice Calhoun— Although this is a very old picture, it pleased most of the people, but it seems as though all of the companies are sending out very poor films. Seven reels. — Burt Parsons, Grand theatre, Springfield, Minn. — General patronage. BORROWED HUSBANDS: Florence Vidor— A fair picture with a good title. Everyone disappointed that Roekliffe Fellows had a mean part, as he usually is the kind-hearted easy-going fellow. Seven reels. — Leo M. Fay, Gem theatre, Socorro, N. M. — Small town patronage. THE NINETY AND MINE: Special cast— I am late showing this. But anyway it is a darn good picture and pleased everyone. Action is fine. Seven reels. — C. L. Brown, Kozy theatre, Vidalia, La. — General patronage. THE HEART OF MARYLAND: Catherine Calvert — This is a very fine picture. Good business on Saturday night. Seven reels. — A. W. West, Empire theatre, Wanette, Okla. — Small town patronage. SON OF WALLINGFORD: Special cast — Fairly good. Eight reels. — A. W. West, Empire theatre, Wannette, Okla. — Small town patronage. Warner Brothers THE MAN WITHOUT A CONSCIENCE: Special cast — In the face of extremely hot weather, this picture did not draw enough to pay the film rental, but it is a most execllent picture with a good moral tone and strictly highest grade acting. Should please a high class audience anywhere. Seven reels. — C. E. Hopkins, The Hopkins theatre. Cotter, Ark. — Small town patronage. TRACKED IN THE SNOW COUNTRY: RinTin-Tin — All dog pictures are drawing now. And especially the snow pictures. The very thing for hot weather. Best house this summer. — R. X. Williams, Lyric theatre, Oxford, Miss. — College town patronage. THE NARROW STREET: Matt Moore— One of the best Warners of the year, but only a fair program picture. Warner Bros., pictures are the bunk. — E. J. Sherburne, Electric theatre, Cambridge, Neb. — General patronage. THE AGE OF INNOCENCE: Special cast — There is absolutely nothing to this picture and if a person runs many of these he would soon kill his business. This is no entertainment film. Seven reels. — Burt Parsons, Grand theatre, Springfield, Minn. — General patronage. HOW TO EDUCATE A WIFE: Monte BlueJust an ordinary picture and will draw if the star is liked. Don’t think so awful much of Warner’s last year stuff. Six reels. — Ray W. Musselman, Princess theatre, Lincoln, Kans. — General patronage. HOW TO EDUCATE A WIFE: Monte BlueNothing to this picture at all. Author’s name, Elinor Glyn, may pull them in. My patrons all disappointed. Five reels. — L. C. Bolduc, Bijou theatre, Conway, N. H. — Small town patronage. CORNERED: Marie Prevost — Marie Prevost does wonderful acting in this picture. Everybody pleased. Five reels. — L. C. Bolduc, Bijou theatre, Conway, N. H. — Small town patronage. DADDIES: Special cast — An elegant comedydrama and if you have it do not be afraid of it. — H. Bettendorf, Opera House, Foley, Minn. — General patronage. THE LIGHTHOUSE BY THE SEA: Rin-Tin Tin — Very good picture to good business. The Rin-Tin-Tin pictures are the only ones from Warner Bros., that make us any money. — E. J. Sherburne, Electric theatre, Cambridge, Neb. — General patronage. THE MARRIAGE CIRCLE: Monte BlueGood picture of married life and will go better in larger towns. Want action pictures for small towns. Nine reels. — H. Bettendorf, Opera House, Foley, Minn. — General patronage. TIGER ROSE: Leonore Ulrich — A fair Northern picture that doesn’t have any extra drawing power. Usual advertising to fair crowd. Eight reels. — Ray W. Musselman, Princess theatre, Lincoln, Kans. — General patronage. BEING RESPECTABLE: Monte Blue— Irene Rich does very good acting in this picture, but story did not please. A fellow would be a poor sap to marry a girl against his will as in the picture. It’s not done in real life. Monte Blue liked here. — L. C. Bolduc, Bijou theatre, Conway, N. H. — Small town patronage. State Rights AFTER A MILLION : Kenneth McDonald — Was considered a fair program picture that just got by. — Al C. Werner, Royal theatre, Reading, Pa. — General patronage. BILLY THE KID: Franklyn Farnum— Another picture — that’s all. — Al C. Werner, Royal theatre, Reading, Pa. — General patronage. THE COWBOY AND THE FLAPPER: William Fairbanks — A dandy Western picture that pleased 100 per cent. Print fine. Five reels. — L. Deyo. Miers theatre, Schoharie, N. Y. — -General patronage. THE CRACKERJACK: Johnny Hines — Typical Hines vehicle. Gets by with few kicks, but nothing to get excited about. Seven reels. — I. A. McCaskill, Crossett theatre, Crossett, Ark. — General patronage. DARING LOVE: Elaine Hammerstein — Very poor picture. Keep away from this one is my advice brothers. Five reels. — L. C. Bolduc, Bijou theatre, Conway, N. H. — Small town patronage. DOWN BY THE RIO GRANDE: William Fairbanks — An extra good picture. Pleased 100 per cent. Good print. I bought this print from Renown Pictures, Inc., of New York City and find them the fairest, squarest and finest exchange there is around these parts. F'ive reels. — L. Deyo, Miers theatre, Schoharie, N. Y. — General patronage. DRUMS OF JEOPARDY : Elaine Hammerstein — Rather tiresome story that didn’t hold the interest to the end. — Al C. Werner, Royal theatre, Reading, Pa. — General patronage. EMPTY HEARTS: Special cast — Was very well liked here and comments were all favorable. — AI C. Werner, Royal theatre, Reading, Pa. — General patronage. FAST AND FEARLESS: Buffalo Bill, Jr.— Went over nicely here. — AI C. Werner, Royal theatre, Reading, Pa. — General patronage. THE FOOLISH VIRGIN: Elaine Hammerstein— A Thomas Dixon story and well done. Forest fire scenes are excellent. Acting also good. Pleased all. Six reels. — C. L. Brown, Kozy theatre, Vidalia, La. — General patronage. GIRLS MEN FORGET: Patsy Ruth MillerGood picture that drew a little extra business for us. Six reels. — Ray W. Musselman, Princess theatre, Lincoln, Kans. — General patronage. HUTCH OF THE U. S. A.: Charles Hutchison — Pleased the action fans very well. — Al C. Werner, Royal theatre, Reading, Pa. — General patronage. IN THE WEST: Dick Hatton— Only a fair western, not to be compared with Mix, Gibson or Thompson. Five reels. — H. G. Eagon, American theatre, Wautoma, Wis. — Small town patronage. THE MASKED DANCER: Helene Chadwick— Nothing to rave about and not much of a drawing card. Six reels. — Ray W. Musselman, Princess theatre, Lincoln, Kans. — General patronage. RARIN’ TO GO: Buffalo Bill, Jr— Went over better than expected and without kicks. — Al C. Werner, Royal theatre, Reading, Pa. — General patronage. RIDERS OF MYSTERY: Bill Cody— Did a very nice business on this little picture which didn’t cost a fortune. Strange that receipts should be more than double the amount taken in on “North of ’36,” run two days previously. Who said this business wasn’t a gamble? — Al C. Werner, Royal theatre, Reading, Pa. — General patronage. Serials THE GREAT CIRCUS MYSTERY: (Universal) Special cast — Here is a great serial of circus life. Went over in great style. I am going to give this serial a perfect run. — Sol. Manheimer, Palace theatre, Watertown, N. Y.— General patronage. THE FIGHTING RANGER: (Universal) Special cast — Have just started this and it looks very good. All Universal serials are good. Have yet to find one that did not go over, and I have used them all. — Sol Manheimer, Palace theatre, Watertown, N. Y. — General patronage. INTO THE NET: (Pathe) Special cast— On chapter five and it has held up pretty good against other entertainments. Two reels. — W. T. Waugh, Empress theatre, Grundy Center, la.— Small town patronage. INTO THE NET: (Pathe) Special cast— First chapter and starts out good. Lots of excitement and action and think it will draw extra business. Two reels. — H. Bettendorf, Opera House, Foley, Minn. — General patronage. INTO THE NET: (Pathe) Special cast— Just finished this serial and it was well liked by my patrons. The more I ran of this serial the better crowd I had. Ten reels. — Andrew Rapp, Theatorium theatre, Emlenton, Pa. — General patronage. THE RIDDLE RIDER: (Universal) William Desmond — The best serial yet. Wonderful scenes and photography. You cannot go wrong on this serial. Warner & Wood, Coliseum theatre, Edmore, Mich. — General patronage. SUNKEN SILVER: (Pathe) Special cast— This is the first serial I can really say brings results of any I ever played. It sure registers. Two reels. — G. Gartner, Halfway theatre. Halfway, Mich. — General patronage.