Exhibitors Herald (1925)

Page scan 000886 from Exhibitors Herald

Record Details:

Title:
Exhibitors Herald
Date:
1925
Volume:
Exhibitors Herald (Jun-Sep 1925)
Leaf #:
000886
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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24 EXHIBITORS HERALD August 15, 1925 The huge float of First National Productions which bore a gold star for each of its stars in the parade Friday, July 31, for “Greater Movie Season.” The Battleship Cadets, a band which occupied one of the beautiful floats of First National Pictures in the Los Angeles demonstration for “Greater Movie Season.” A view showing a few of the thousands who watched the parade in Chicago’s loop section Saturday to inaugurate the “Greater Movie Season” which is being observed in Chicago for the first time this year. “Greater Movie Season” Opens With Bang SNAPSHOTS on this page are the first views of “Greater Movie Season” parades held Friday and Saturday to be reproduced in a trade paper. Exhibitors Herald went to great lengths to obtain for its readers pictures appearing above from the parade held Friday in Los Angeles. Pictures at right and below were taken Saturday by the Herald’s cameramen who witnessed the Chicago demonstration for the opening of “Greater Movie Season.” The Herald endeavored as has grown its custom to continue first in this movement as well as first in its many other activities. On another page appear other pictures from the Los Angeles parade. A view of the Chicago parade held Saturday to usher in “Greater Movie Season” as the chariots of the Woodlawn theatre passed by. The Chicago parade a section of which contained a beautiful float representing Photoplay Magazine in which rode four pretty girls.