Start Over

Exhibitors Herald (1925)

Page scan 000911 from Exhibitors Herald

Record Details:

Title:
Exhibitors Herald
Date:
1925
Volume:
Exhibitors Herald (Jun-Sep 1925)
Leaf #:
000911
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

August 15, 1925 EXHIBITORS HERALD 49 generated by his wife’s complete faith in him. STORY : A homely but lovable musical comedy star yearns for love, a home and children. She marries a happy-go-lucky fellow. Her happiness is complete at the birth of a baby. Her husband leaves on business and gets into trouble with another woman. A friend of Maggie’s informs her of this and when her husband begins to confess, she seals his lips declaring everything untrue and foolish. Tom Moore is Al, the drummer, and ZaSu Pitts is the comedienne in “Petty Ladies,” Metro-Goldwyn-Mayer production. Pretty Ladies Distributor : Metro-Goldwyn-Mayer Producer: Metro-Goldwyn-Mayer Length: 5,828 feet. DIRECTOR MONTA BELL Author Adela Rogers St. John Adaptor Alice D. G. Miller PLAYERS Maggie Keenan ZaSu Pitts Aloysius Tom Moore Ann Pennington Ann Pennington Fay Gwen Lee Selma Larson Lilyan Tashman Warren Hadley Paul Ellis TYPE : Domestic romantic drama. HIGHLIGHTS: Backstage life. . . . Maggie’s romance. ... Her married life. ... Her reformation of her husband. THEME: An erring husband is re The Big Parade Distributor: Metro-Goldwyn-Mayer Producer: Metro-Goldwyn-Mayer Length: Undetermined DIRECTOR KING VIDOR Author Laurence Stallings Adaptor Laurence Stallings PLAYERS Melisande Renee Adoree James Apperson John Gilbert Bull Tom O’Bryen Slim Carl Dane TYPE : Comedy drama of American’s life in France at time of world war. HIGHLIGHTS: Boy’s wild life in the South. . . . Departure of boy for France. . . . Adventures of the three “Buddies.” . . . Boy’s meeting with peasant girl. . . . Life in French village. . . . Celebration at war’s end. . . . Separation of the three. THEME : Good for nothing American goes to France, goes through the war and meets a congenial mate among the peasants. STORY : A good for nothing young Southerner promises to marry his sweetheart when he returns from the war. In France, he meets a pretty frivolous peasant girl with whom he has an affair. After the harrowing hours of trench warfare he spends his time in revelry with his three comrades. When the war Maggie, ZaSu Pitts, forgot to take off the burnt cork before she tried to fascinate the wealthy youth. Scene from “Pretty Ladies,” Metro production. John Gilbert is one of the “three buddies in France” in “The Big Parade,” Metro Goldwyn Mayer picture. is over he remains in France and marries Melisande and in a year a child comforts the happy home. " The Wild Bull’s Lair” is a story about a beast which terrified Western people and rustled cattle. It is an F. B. O. release. The Wild Bulls Lair Distributor : F. B. 0. Producer: F. B. 0. Length: Undetermined. DIRECTOR Author Adaptor Assistant Director. Cameraman DEL ANDREWS Marion Jackson ..Marion Jackson Al Werker Ross Risher PLAYERS Dan Allen Fred Thomson Eleanor Harbison Catherine Bennett James Harbison Herbert Prior Henry Harbison Tom Carr Eagle Eye Frank Hagney Yuma Frank Abbott and Silver King TYPE : Adventurous, fast moving Western. Fred Thomson and his horse, Silver King, do some courageous stunts in “The Wild Bull’s Lair,” distributed by F. B. O.