Exhibitors Herald (1925)

Page scan 0001379 from Exhibitors Herald

Record Details:

Title:
Exhibitors Herald
Date:
1925
Volume:
Exhibitors Herald (Jun-Sep 1925)
Leaf #:
0001379
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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September 12, 1925 EXHIBITORS HERALD 3 Touch the Key — Quick as a Wink Get the Correct Change Walk down the business street of any city, ask Theatre Managers why they purchased a Brandt Automatic Cashier, and you will get practically the same answer from all of them: “Saves time and prevents errors in making change.” In other words: FREE TRIAL EASY TERMS The fact that the Brandt is handsome, durable and trouble proof is only secondary. The prime motive in making the purchase was speed and accuracy. Analyze this answer and you will find that these two virtues of the Brandt result in pleased customers, hence more of them; contented, courteous, smiling cash iers, which is unquestionably a trade asset in your box office. Some of the 30,000 Brandt users are near you Ask any of them why they like the Brandt / / Let the Brandt / Man Help You / Save and Serve / Brandt / Automatic * Cashier Co., ' Department A, / Watertown, Wis. ✓ Without obligating me, r you may have a Brandt S Man call and show us s equipment when next in this / vicinity. / / Firm Name / ~ / Individual / City.