Exhibitors Herald (1925)

Page scan 0001381 from Exhibitors Herald

Record Details:

Title:
Exhibitors Herald
Date:
1925
Volume:
Exhibitors Herald (Jun-Sep 1925)
Leaf #:
0001381
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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September 12, 1925 EXHIBITORS HERALD 3 “An ounce of prevention is worth a pound of cure" The old adage is just as true today as it was the day it was written. The ounce of prevention for your Simplex Projector is the Fyr-Gard The device which absolutely prevents film fires Film cannot pack in the projector from any cause — thus your one great fire hazard is eliminated ! Talk this over with your local insurance agent and see what this means to you in reduced premiums. It is approved by the Board of Underwriters. Your saving in insurance more than pays its cost. Fill out and send this coupon today! Don’t Wait Fyr-Guard Mfg. Co. Fox Theatre Bldg. Aurora, 111. Fyr-Gard Mfg. Co., Fox Theatre Bldg., Aurora, 111. Gentlemen : — I wish to take advantage of your proposition below in which I have marked an “x” in the square : | | Kindly send me on ten days approval your FYR-GARD for Simplex machines. It is understood that if it proves satisfactory I will remit $35 to you at the close of the trial period. Otherwise I will return the Fyr-Gard to you promptly. | | Please send me further information on your FYR-GARD which you say will eliminate the fire hazard in my Simplex projector. Name Theatre