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September 19, 1925
EXHIBITORS HERALD
79
THEATRE CONSTRUCTION AND EQUIPMENT
Peer of Motion Picture Theatres
W . W. Ahlschlager , Chicago , Architect
“13ETTER THEATRES” presents herewith the first view of what will be the world’s largest theatre, the Roxy theatre in New York City, adjoining the new Manger hotel. The theatre is being built by Arthur H. Sawyer and Herbert Lubin, well known in the motion picture industry. Samuel L. Rothafel will have direction of the house.
The Roxy theatre will have the largest seating capacity of any motion picture
Schoenstadt & Sons Break Ground for Big Theatre
ONE of Chicago’s largest and most beautiful theatres is to be erected by Schoenstadt & Sons, pioneer Chicago theatre operators, at Hyde Park boulevard and Blackstone avenue. Ground for the project was broken last week and it is expected that the theatre will be completed and opened within the next nine months. * * *
The latest Schoenstadt house, plans for which have been prepared by Rapp & Rapp, Chicago architects, will have a seating capacity of 3,200. It will be erected in connection with a twelve story hotel. The theatre itself will cost $1,500,000 while the entire project involves an outlay of $3,500,000.
The theatre will be known as the Piccadilly.
Among the features of the house will be a lighting system which, according to advance announcements, will be unlike any
house in the world, containing 6,212 seats. The project is the work of Walter W. Ahlschlager, Chicago architect, who is responsible for many of the country’s fine present day theatres. Entrance to the Roxy theatre will be gained through an elaborate and beautiful lobby in the Hotel Manger.
Construction of the theatre is soon to be started. It will cost $6,500,000.
thing heretofore seen in theatres. A complete refrigerating system is to be installed and the new house will contain an elevated orchestra pit, a playroom for children, smoking room for men and dainty women’s rest rooms.
Schoenstadt & Sons now operate six theatres in Chicago. They started in the motion picture business in a small way in 1907 with a typical “shootin’ gallery” at Ashland avenue and 49th street. They are financing their new theatre entirely independently. The personnel of the organization includes Herman Schoenstadt.
Issues Folder Showing Master Screen
A folder containing pertinent information and facts concerning the Master Glass Bead Screen has just been issued by the National Screen Company of Cleveland. The folder also explains the adjustable border which is furnished with the Master Glass Bead screen which makes it possible to “mask in” the picture as desired.
New Companies
JERSEY CITY, N. J.— Westside Theatre Company. Incorporators: Benjamine Helman, I. J. Stein, Alfred Gottesman.
MADISON, N. J. — F. S. Amusement Company. Capital $50,000. Incorporators: Fred W. Falkner, Henry P. Seely, Lyman E. Dodge.
WINSTON-SALEM, N. C.— Forsythe Amusement Company. Capital $100,000. Incorporators: A. F. Sams, Jr., Ma
sonic Temple, and others.
BALDWIN, N. Y.— Baldwin Amusement Corporation. Capital $5,000. Incorporators: R. T. and G. Rasmussen, B. Smith.
BROOKLYN, N. Y.— Hamilton Avenue Exhibition Company. Capital $2,000. Incorporators: S. C. Edelhortz, D. L. Bernstein.
BROOKLYN, N. Y— W. & L. Amusement Corporation. Capital $10,000. Incorporators: D. Schneider, S. Ottenstein, S. Bedell.
BROOKLYN, N. Y.— Manlove Amusement Corporation. Capital $15,000. Incorporators: B. and J. Guttman, I. Sadlove.
BROOKLYN, N. Y. — Heisler Amusement Corporation. Capital $10,000. Incorporators: B. F. Well, L. L. Helburn.
Here are shown two scenes from “On the Go,” which is one of the Fox Imperial comedies and has just been completed.