Exhibitors Herald (1925)

Record Details:

Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

September 26, 1925 EXHIBITORS HERALD 3 Riding the Crest of the Box Office Wave! Gloria Swanson. The greatest feminine attraction on the screen today! And ‘‘The Coast of Folly” is the finest money picture she ever made! It broke all summer records at the Rivoli, New York, when it took in over $7,000 the opening Sunday. It is establishing new highs in every town it plays. In Columbus, Ohio, “The Coast of Folly” played to the biggest Swanson week they ever had there, and the highest week of the summer ! Columbus critics agreed with the New York reviewers, who yelled “Bravo, Gloria Swanson!” (Telegraph) and “Gloria is a revelation” (Mirror). The, public and critics alike love her in this big 1926 society romance, boys ! The Greater Forty Tide is at Its Height! Member Motion Picture Producers and Distributors of America, Inc. — Will H. Hays, President