Exhibitors Herald (1925)

70 EXHIBITORS HERALD October 10, 1925 Seven reels. — Lorin theatre, Berkeley, Cal.— Family patronage. CODE OF THE WEST : Special cast — This is my idea of real entertainment. A good box office tonic, too. More compliments on this than any in a long time. Seven reels. — E. F. Keith, Strand theatre, Granbury, Tex. — Small town patronage. CODE OF THE WEST: Special cast— Great Western picture. — Bert Silver, Silver Family theatre, Greenville, Mich. — General patronage. THE LIGHT OF WESTERN STARS: Special cast — This went over good and was well thought of. — G. J. Ritter, Regent theatre, Bogota, N. J. — General patronage. THE LIGHT OF WESTERN STARS: Jack Holt — Wow ! Those that had read the book like to have killed me when they came out. Why will Paramount allow some scenarist to change a popular story like this and have only one scene in it similar to that of the book ? A few more Zane Grey stories mutilated like that and his pulling power will be gone. At present he has more pull at the box office than any other author, star, or director, or all three combined, with the exception of Mix. Seven reels. — E. F. Keith, Strand theatre, Granbury, Tex. — Small town patronage. THE LIGHT OF WESTERN STARS: Jack Holt — I noticed when this picture was reviewed on Broadway that it received just fair reports. In the little towns like this one it is sure fire, however. Anything with Zane Grey's name on it is a box office for us. All hands are good in this one. Billie Dove very appealing. Noah Beery is the picture. These Beery brothers must* cause a lot of grief among the stars in Hollywood. They steal anything they are in. Seven reels. — Henry Reeve, Star theatre, Menard, Tex. — Small town patronage. NEW LIVES FOR OLD: Betty Compson — A picture with not much sense behind it. Very weak cast supports Miss Compson, not giving her an opportunity to do her best. Seven reels. — Lorin theatre, Berkeley, Cal. — Family patronage. NEW LIVES FOR OLD : Betty Compson — A good picture of a Paris dancer and an American soldier. A typical picture of France behind the battle front. Will please. — A. F. Botsford, Palace theatre. Long Pine, Neb. — Small town patronage. SACKCLOTH AND SCARLET: Special cast— Takes quite a stretch of imagination to reconcile yourself to the first part, and the story has several glaring faults, but acting and get up are real good. Business good. — G. J. Ritter, Regent theatre, Bogota, N. J. — General patronage. MADAME SANS GENE: Gloria Swanson — Ten reels of misery. People walked out on this picture and stopped at the box office to tell me how rotten it was. With a few more pictures like this, instead of playing the part of a laundress. Miss Swanson will be working at the trade. Ten reels. — Roy Furher’s Temple Theatre, Yates Center, Kan. — General patronage. THE DEVIL’S CARGO: Pauline Starke — While this is a very good and well directed, a well acted tale of the 1849 days, it is pretty rough in spots. Too much so for our lady patrons. All right morally, but killing and fighting rather too freely. Eight reels. — P. G. Estee. S. T. theatre, Parker, S. Dak. — Small town patronage. THE NIGHT CLUB: Raymond Griffith — Pleased audience. You make no mistake in buying this one. Six reels. — Lorin theatre, Berkeley, Cal. — Family patronage. THE NIGHT CLUB: Raymond Griffith — Can recommend this as good clean entertainment. One of the funniest pictures in a long time. A lot of impossible slapstick scenes but it pleased. Six reels. — A. F. Botsford, Palace theatre. Long Pine, Neb. — Small town patronage. THE NIGHT CLUB: Raymond Griffith — Thoroughly enjoyable comedy drama. Hokum, of course, but the kind they enjoy for a change. Six reels. — P . G. Estee, S. T. theatre, Parker, S. Dak. — Small town patronage. THE THUNDERING HERD: Jack Holt— A very good picture that pleased the whole audience but I do not agree with many of the exhibitors who say it is a better picture than "The Covered Wagon.” It may have more action, but it is not the picture. But I do agree with the exhibitors that Famous Players-Lasky got too much money for this. — B. R. Parsons, Grand theatre. Springfield, Minn. — General patronage. THE THUNDERING HERD: Jack Holt— This is a mighty good picture but did not take in money to pay the film rental, much less the overhead expense of the house. — C. H. Martin, Strand theatre, McKenzie, Tenn. — General patronage. THE THUNDERING HERD: Jack Holt— A picture that is worth showing anywhere. You can’t do "The Covered Wagon” business with it, but if it is played up properly you can make money. Seven reels. — R. L. Nowell, Idlehour theatre, Monroe, Ga. — General patronage. THE THUNDERING HERD: Jack Holt— Drew better than any Zane Grey picture outside of “The Call of the Canyon.” We played it two nights to fairly large crowds. It should have done more business, considering the price we paid. Some bonehead operator forgot to scrape emulsion off when making splice, causing it to give way when projected. Seven reels. — C. A. Anglemire, "Y” theatre, Nazareth, Pa. — Better class patronage. THE THUNDERING HERD: Jack Holt— Cannot be compared with “North of 36” or “The Covered Wagon.” Just an ordinary Western until the last reel, which contains about two big scenes. — Russell Armentrout, K. P. theatre, Pittsfield, 111. — General patronage. THE GOOSE HANGS HIGH: Constance Bennett— Splendid production. Pleased audience greatly. Pictures of this type are a credit to the moving picture industry. Six reels. — Lorin theatre, Berkeley, Cal. — Family patronage. THE GOOSE HANGS HIGH: Special cast— Get behind this one. One of the best features Paramount has ever made, or any other company. Would make an excellent Xmas picture. You can’t praise this picture too much. — Russell Armentrout, K. P. theatre, Pittsfield, 111. — General patronage. THE AIR MAIL: Warner Baxter — Splendid picture. Excellent entertainment. Eight reels. — Lorin theatre, Berkeley, Cal. — Family patronage. THE AIR MAIL: Warner Baxter — An excellent show for a Saturday night crowd. Everybody, young and old, enjoyed this. Has some excellent airplane stuff in conjunction with some good Western scenery. A fairly good drawing card but it struck a rainy night, which knocked things somewhat. Eight reels. — C. A. Anglemire, “Y” theatre, Nazareth, Pa. — Better class patronage. TONGUES OF FLAME: Thomas Meighan — • Very good in every way. Seven reels. — W. L. Douglas, Strand theatre, Newman Grove, Neb. — Small town patronage. TONGUES OF FLAME: Thomas Meighan— A complete flop at box office. Meighan has lost out here on account of his last few pictures. This one is just an ordinary picture. Six reels. — R. L. Nowell. Idlehour theatre, Monroe, Ga. — General patronage. TONGUES OF FLAME: Thomas Meighan— Very good program picture, but not up to Meighan standard. Seven reels. — Giacoma Bros., Crystal theatre. Tombstone, Ariz. — General patronage. THE SIDE SHOW OF LIFE: Ernest Torrence — Very good program picture. Pleased all who saw it. — Frank Shepherd, Majestic theatre. Bigger, Sask., Canada. — General patronage. THE SIDE SHOW OF LIFE: Ernest Torrence — Good picture but did not please, as Ernest Torrence played the lover. Ernest is a wonderful actor but he is not good as the lover. — C. H. Martin. Strand theatre, McKenzie, Tenn. — General patronage. THE SIDE SHOW OF LIFE: Ernest Torrence — Poor picture, had more kicks on this one than on any I’ve ever played. — Mr. and Mrs. E. Fox, Princess theatre, Obion, Tenn. — General patronage. COMING THROUGH: Thomas Meighan— A dandy picture but did not register at the box office. Lost money on this. Film good. Seven reels. — W. A. Doerschlag, Strand theatre, Ransom, Kan. — Small town patronage. COMING THROUGH: Thomas Meighan— Good picture. Thomas Meighan good drawing card for us. Seven reels. — Mr. and Mrs. E. Fox, Princess theatre, Obion, Tenn. — Small town patronage. FORTY WINKS: Raymond Griffith — Enjoyable comedy drama which will please any audience. Seven reels. — Lorin theatre, Berkeley, Cal. — Family patronage. THE SWAN : Special cast — There is only one word for this and it is “rotten.” — E. F. Keith, Strand theatre, Granbury, Tex. — Small town patronage. MISS BLUEBEARD: Bebe Daniels— A very refreshing and breezy French farce. Very spicy but not vulgar. Full of good clean comedy, and especially funny is the cat impersonation scene by the comedy artist and, while we forget his name, it can be said he is an artist and his role of Bertie is a hummer. A corking good regular program feature. Eight reels. — Giacoma Bros., Crystal theatre, Tombstone, Ariz. — General patronage. CHANGING HUSBANDS: Leatrice Joy— Oh, boy! This one was fine. Pleased 100 per cent. Seven reels. — Mr. and Mrs. E. Fox, Princess theatre, Obion, Tenn. — General patronage. THE ENEMY SEX: Betty Compson — Fair picture, but don’t mean much at the box office. Eight reels. — J. W. Andresen, Lyric theatre. Walnut, Iowa. — General patronage. A MAN MUST LIVE: Richard Dix— A good program show. Not quite as good as “Manhattan,” due to its lack of action. Dix seems to be quite a favorite with a lot of the fans here. Edna Murphy certainly made a swell appearance in this show. More power to her. She reminds one of Enid Bennett. Seven reels. — C. A. Anglemire, “Y” theatre, Nazareth, Pa. — Better class patronage. ARGENTINE LOVE: Bebe Daniels — Very good picture and all seemed to like it. Lots of good comments but no kicks. Six reels. — R. L. Nowell, Idlehour theatre, Monroe, Ga. — General patronage. EAST OF SUEZ: Pola Negri — It is not Negri’s best but will pass where they like her. Think it was not as good as “Forbidden Paradise.” Paramount better put Negri over the fence and keep us exhibitors out of mischief. Seven reels. — R. Duba, Royal theatre, Kimball theatre, Kimball. S. D. — General patronage. THE DRESSMAKER FROM PARIS: Leatrice Joy — Very good comedy drama which drew well and pleased. Used on Sunday. Eight reels — P. G. Estee, S. T. theatre, Parker, S. Dak. — Small town patronage. MANHATTAN: Richard Dix — Very, very good. It just keeps them on the edge of their seats. One old lady stopped to tell me how exciting it was. Just made her nervous ; so better let your young people know about this, if they are weak hearted to stay away, and just let everyone know you have a knockout. Seven reels. — R. Duba, Royal theatre, Kimball, S. D. — General patronage. NORTH OF 36: Jack Holt — This is a good Western. An early days picture. The scenes are very good and well acted, but to say that it compares with “The Covered Wagon” would be putting it rather strong, for it does not have the comedy nor the heart that "The Wagon” does and lacks 100 per cent of having the box office pull “The Wagon” had. It is worth playing, though, if you don’t have to pay too much for it, as I did. Eight reels. — F. J. O’Hara, Community theatre, Elgin, Neb. — General patronage. THE VALLEY OF SILENT MEN: Alma Rubens— This is a real picture. When you play this picture step on it and you won’t be sorry, as it will make good anything you will say about it. Pictures like this are what keeps the small town exhibitors in the picture business. Six reels. — F. J. O’Hara, Community theatre, Elgin, Neb. — General patronage. THE CONFIDENCE MAN: Thomas Meighan— A good program picture that pleased the audience, but I don’t consider it as good as some of Meighan’s others. Eight reels.— B. R. Parsons, Grand theatre, Springfield, Minn. — General patronage. THE CALL OF THE CANYON: Richard Dix — One of Zane Grey’s best. Pleased 100 per cent. Beautiful scenery. Seven reels. — J. H. Wardwell, Wardwell theatre, Stockton Springs, Me. — Small town patronage. THE FIGHTING COWARD: Cullen LandisGood picture with plenty of comedy to satisfy them. Did good business on two days run. Torrence is good in this one and gives it plenty of comedy. Seven reels. — G. A. DeHolt & Son, Monroe theatre, Monroe, la. — General patronage. THE ALASKAN : Thomas Meighan — As usual, Meighan and a story of the Northland combined to make one of the best box office results in several weeks. Story a little weak but some very beautiful scenery helped to make up for the shortage in plot. Seven reels. — Horn & Morgan, Star theatre, Hay Springs, Neb. — Small town patronage. HOLLYWOOD: Special cast — No business. Fair program picture, but Paramount should give you this picture free, as it is good advertising for them and the stars. Seven reels. — C. H. Martin, Strand theatre, McKenzie, Tenn. — General patronage. MY AMERICAN WIFE: Gloria SwansonFair program picture, slow and lots of posing. Six reels. — D. C. Jones, Joyland theatre, Booneville. Ark. — General patronage. WHITE OAK: William S. Hart — A picture on the order of “The Covered Wagon” only not so big. Pleased most of my patrons. Seven reels. — D. C. Jones, Joyland theatre, Booneville, Ark. — General patronage. THE BORDER LEGION: Antonio Moreno—