Exhibitors Herald (1925)

Record Details:

Title:
Exhibitors Herald
Date:
1925
Volume:
Exhibitors Herald (Sep-Dec 1925)
Leaf #:
000352
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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78 EXHIBITORS HERALD October 10, 1925 Two reels. — Price & Dalrymple, Home theatre, Oblong, 111. — Small town patronage. THE GIRL PROBLEM: One of the best onereel comedies I ever played. — Mildred B. Russell, Benton Community theatre, Benton City, Mo. — General patronage. FOOL PROOF: A fair Century comedy. Two reels. — A. F. Botsford, Palace theatre. Long Pine, Neb. — Small town patronage. HAREM FOLLIES: Bert Roach — Just a slapstick that squeezed quite a few laughs in the second reel, due to the time-honored efforts of a darky and spook stuff. Is there any company that hasn’t used that gag ’til it was in about every series sooner or later? Two reels. — Henry Reeve, Star theatre, Menard, Tex. — Small town patronage. HERE HE COMES: Buddy Messinger — More laughs to this one than in many comedies at higher prices than we’ve played. Two reels. — Henry Reeve, Star theatre, Menard, Tex. — Small town patronage. HERE’S YOUR HAT: Arthur Lake — Good light comedy of the juvenile type. One reel. — A. G. Witwer, Grand theatre. Rainier, Ore. — General patronage. HIS NEW SUIT : Arthur Lake — Just a kid comedy, but it was good. One reel. — I. T. Briscoe, Princess theatre, Elwood, Ind. — General patronage. HYSTERICAL HISTORY: Only able to get one. I sighed for Universal Complete Service and now can’t get the pictures as I want them. Let Complete Service alone if you want to have anything to say about what pictures you run. One reel. — F. A. Milhouse, Star theatre, Sumner, Neb. — Small town patronage. INTERNATIONAL NEWS: This news reel proving very good. One reel. — P. G. Estee, S. T. theatre, Barker, S. Dak. — Small town patronage. KICKED ABOUT : A kind of night-mare where the supposed-to-be-funny men knock down, smash up and throw out about everything and everybody they come in contact with. The kids liked it. Two reels. — A. F. Botsford, Palace theatre. Long Pine, Neb. — Small town patronage. LOW BRIDGE: Buddy Messinger — Very good comedy. Two reels. — A. G. Witwer, Grand theatre. Rainier, Ore. — General patronage. A NICE PICKLE : Bert Roach — A good average short comedy. One reel. — A. G. Witwer, Grand theatre. Rainier, Ore. — General patronage. NO PLACE TO GO: Arthur Lake — We have found these Sweet Sixteen comedies very good, and this is no exception. One reel. — A. G. Witwer, Grand theatre, Rainier, Ore. — General patronage. OLYMPIC GAMES: This is a good Hysterical History, the only good one of this series I’ve seen. One reel. — Mildred B. Russell, Benton Community theatre, Benton City, Mo. — General patronage. OLYMPIC GAMES: Some good stuff in this Hysterical History comedy. One reel. — A. G. Witwer, Grand theatre, Rainier, Ore. — General patronage. OMAR KHAYAM: This is the worst comedy I ever played, I think. One reel. — Mildred B. Russell, Benton Community theatre, Benton City, Mo. — General patronage. PAPA’S PET: Above the average comedy: several laughs in it. One reel. — Mildred B. Russell, Benton Community theatre, Benton City, Mo. — General patronage. PAPA’S PET: Bert Roach — A rather poor comedy. One reel. — A. G. Witwer, Grand theatre, Rainier, Ore. — General patronage. PONCE DE LEON: The ending of this is funny and that’s all. One reel. — Mildred B. Russell, Benton Community theatre, Benton City, Mo. General patronage. POWDERED CHICKENS: Edna Marian— Good slapstick comedy. Clean. Two reels. — P. G. Estee, S. T. theatre, Parker, S. Dak. — Small town patronage. PRESENT ARMS: Wanda Wiley — Fair comedy, not much to it. Star lived in neighboring town and we created interest on that score. Two reels. — Henry Reeve, Star theatre, Menard, Tex. — Small town patronage. PUZZLED BY CROSSWORDS: Eddie Gordon — They did not take to this one. Not a laugh in it for our crowd. Two reels. — A. G. Witwer, Grand theatre, Rainier, Ore. — General patronage. REMBRANDT : As rotten as the others in this series. — Mildred B. Russell, Benton Community theatre, Benton City, Mo. — General patronage. RIP VAN WINKLE: A little better than some of these, but not much, at that. One reel. — Mil dred B. Russell, Benton Community theatre, Benton City, Mo. — General patronage. THE SHOW DOWN : Art Acord — Good action Western featurette. Two reels. — A. G. Witwer, Grand theatre, Rainier, Ore. — General patronage. SIR WALTER RALEIGH: A little better than most of these Hysterical Histories, but not much, at that. One reel. — Mildred B. Russell, Benton Community theatre, Benton City, Mo. — General patronage. SMOKED OUT : Arthur Lake — Fair comedy, but not so good as some Arthur Lakes. The Sweet Sixteen series are a little better than most Universal one-reel comedies. One reel. — Mildred B. Russell, Benton Community theatre, Benton City, Mo. — General patronage. SWEET DREAMS: Wanda Wiley — Drew but few laughs. Just an average comedy. Two reels. — A. G. Witwer, Grand theatre. Rainier, Ore. — General patronage. UNREAL NEWS REEL No. 4: Sunshin<--Just fair. These “Unreal News Reel” series don’t seem to get the laughs that a comedy should. Two reels. — J. W. Andresen, Lyric theatre. Walnut, la. — General patronage. UNWELCOME: Charles Puffy — Not much to this one. Just a filler. One reel. — A. G. Witwer, Grand theatre, Rainier, Ore. — General patronage. WHEN LOVE IS YOUNG: Good single reel comedy. One reel. — P. G. Estee, S. T. theatre, Parker, S. Dak. — Small town patronage. THE WILD WEST WALLOP: Edmond CobbVery good action Western featurette. Two reels. • — A. G. Witwer, Grand theatre. Rainier, Ore. — General patronage. VITAGRAPH RUMMIES AND RAZORS: Larry Semon — Good comedy of the usual Semon type. One reel. — A. G. Witwer, Grand theatre. Rainier, Ore. — General patronage. MISCELLANEOUS CHICKEN FEED: Bobby Dunn — This was from Progress of Milwaukee, and the film was just fair. We don’t know how old this comedy is but it sure is a good one and it got plenty of laughs. Two reels. — W. T. Davis & Son, Rialto theatre, Sharon, Wis. — General patronage. FELIX FINDS OUT: (Winkler)— Felix— Very good. The kids eat them up. One reel. — S. G. Harsh, Princess theatre, Mapleton, Iowa. — Small town patronage. HITTING HARD: Benny Leonard — These Leonard pictures have proved good drawing cards. We use them one night, Monday. Rotten condition of prints of features we are using from same State Rights exchange is a decided drawback. Progress of Dallas distributed these. The fight prints have been okay, but watch out for their other stuff. — Henry Reeve, Star theatre, Menard, Tex. — Small town patronage. THE SLEEP WALKER: Joe Rock— Although a little old, film in good condition ; a very funny comedy. Will please 75 per cent. Two reels. — A. O. Lambert, Monticello Opera House, Monticello, Iowa. — General patronage. WANDERING WAISTLINES: One of those that are not to be laughed at. Slapstick to the ’nth degree, and much over that. — S. G. Harsh, Princess theatre, Mapleton, Iowa. — Small town patronage. BREAKING IN: Benny Leonard — Way better than the “Fighting Blood” stuff. Leonard is a draw. Good fight and a pretty girl opposite him. Benny is not any greenhorn at acting either. Not a Barrymore — but then who expects it? Use the stock three-sheet on this as a cutout. It is a dandy. Made them all look. Two reels. — Henry Reeve, Menard theatre, Menard, Tex. — Small town patronage. Scene from “Sweet Marie,’’ Fox LETTERS From Readers A forum at which the exhibitor is invited to express his opinion on matters of current interest. Brevity adds forcefulness to any statement. Unsigned letters will not be printed. Adams Host at “U” Theatre Party MASON, MICH.— To the Editor: The enclosed clipping from our local paper tells the story of Universal’s first theatre party in this territory (except that the editor insisted on calling exhibitors “operators”). If any of the boys expected the occasion to be an intensive sales drive, they were disappointed, for there wasn’t a. word said by manager Joe Friedman or exploiteer Fox, the only men present from the Detroit exchange, about buying Universal pictures. They were content to let the pictures speak for themselves. Judging from the way “The Teaser,” “The White Outlaw" and “Life’s Greatest Thrills” went over with the group of critical buyers present, they should be good box-office bets. I haven’t quite recovered yet from “The Phantom of the Opera;” have a confused impression of the finest color photography I ever saw, superb acting by Lon Chaney, and the whole cast, and continuous swift action. Most of the people had to leave after viewing “The Phantom,” so the operator and I staged a little party for ourselves and one or two exhibitors who were staying over, and screened “The Goose Woman,” with Louise Dresser and Jack Pickford. Boy, that’s “some picture,” if I may be permitted to coin a phrase. Uncle Carl is certainly spending money on his pictures now-a-days, and it shows in good stories, direction, acting, photography, settings, all rounded into perfect entertainment. Good clean stuff, too, that meets the requirements of the small town patron and exhibitor. — Roy W. Adams, Pastime theatre, Mason, Mich. Biddle Follows Rand’s Suggestion PAOLI, IND. — To the Editor : Following Philip Rand’s suggestion that another exhibitor submit a monthly record of pictures played, I enclose those played in my house from August 1, to September 15. They are listed in the order of the gross they pulled at the box-office and are as follows : “The Thief of Bagdad,” “The Thundering Herd.” “Last of the Duanes,” “Thundering Hoofs,” “The Deadwood Coach," “The Goose Hangs High,” “Locked Doors,” “The Dressmaker from Paris,” “A Kiss In the Dark,” “The Crowded Hour,” “East of Suez,” “Welcome Home,” “The Charmer,” “Men and Women,’ “A Woman’s Secret,” “An Arizona Romeo,” “Trigger Fingers,” “The Devil’s Cargo.” The first six pulled exceptional business, the next seven played to average business and the last five had poor business. — E. M. Biddle, Strand theatre, Paoli, Ind. Schwalm Compliments “Herald” HAMILTON, O.— To the Editor: Enclosed herewith find check for a renewal of 2 years subscription to the Exhibitors Herald. I want to compliment you on the very fine trade paper you are conducting and I believe it is of immense value to the exhibitors throughout the country. Every exhibitor should be a subscriber to your wonderful paper. — John A. Schwalm, Jewel-Photoplay Co., Hamilton, O.