Exhibitors Herald (1925)

34 EXHIBITORS HERALD October 17, 1925 Schenck Family Get Together in Gotham for Reunion Lee Marcus, F. B. 0., Celebrates for Big Sales — Maj. Thomson to Sail — Novel Lloyd Book Tieup Noiv Available By JOHN S. SPARGO NEW YORK, Oct. 6. — The Joseph M. Schenck family and family connections are having a reunion in New York. After Joe and Norma left Hollywood for the big town, the remainder of the family found it a little lonesome so hopped a rattler and came on to spring a little surprise on the first travelers. pONSTANCE TALMADGE, her moth^ er, Margaret Talmadge, her brother-inlaw, Buster Keaton, and Mrs. Roscoe Arbuckle, all arrived on the Century Friday morning. Constance will look over the latest day and evening gowns for her next production, which is to be directed by Von Stroheim, and will spend a lot of time with sister Norma in attending the Broadway shows. Buster and Mrs. Keaton will spend part of their stay in the East visiting in Pittsburgh and Washington, but will not allow visiting to interfere with their taking in all the World Series baseball games in the two cities. Mrs. Roscoe Arbuckle and Peg Talmadge are stopping with the Schenck and Keaton families at the Ambassador Hotel. * * * Lloyd Book Tieup Available For the first time since Harold Lloyd began making pictures, a book tieup is available to exhibitors playing one of the bespectacled comedian’s features. Grossett & Dunlap are issuing a popular 75 cent edition of Lloyd’s latest comedy, “The Freshman,” and the book is selling big. The publishers have rented space in stores on both sides of the Colony theatre, New York City, where “The Freshman” is doing record business. The book has a handsome three-color jacket bearing a large close-up picture of Harold Lloyd dressed as the character he plays in the picture as well as text matter tying up with the picture. It is illustrated with eight stills from the production. The novelization of “The Freshman” was made by Russell Holman, of the Paramount advertising department. * * * Marcus Celebrates Big Sales Lee Marcus, sales manager, of F. B. O., gave a party at the Hofbrau House, last week to the New York salesmen. The occasion was in celebration of the sale of 50 per cent of the year’s quota. Charles Rosenzweig, manager of the New York exchange, presided and among those in attendance were: Major H. C. S. Thomson, president of F. B. O. ; Colvin W. Brown, vice president, David Poucher, treasurer ; Lee Marcus, sales manager ; Nat G. Rothstein, publicity and advertising director ; A1 Boasberg, sales promotion director, and Cleve Adams, division manager, Chicago, and the following New York salesmen : G. William Wolf, H. Kram, Jack Ellis, L. C. Wechsler, Leo M. Fox, L. B. Sherwood, J. W. Holden, Phil Hodes and Frank Leonard, exploiteer connected with the New York exchange. * * * Whelan Back from Trip Leslie F. Whelan, exploitation manager for the Harold Lloyd corporation, has just returned to New York from a trip through the Middlewest, where he visited a number of cities in the interest of “The Freshman.” Whelan assisted in the exploitation of Lloyd’s latest production at Chicago, Milwaukee, Buffalo, Des Moines, Kansas City, St. Louis, Cincinnati, and Pittsburgh. Whelan came with the Lloyd Corporation for the purpose of supervising the selection of posters and to put out the press book on “The Freshman.” * * * Niles Welsh, who is playing one of the leading roles' in the new Jans picture “Ermine and Rhinestones,” which is now in the course of production in Glendale, had horseshoes with him one day last week, when he narrowly escaped serious injury on three separate occasions. In a brawl scene with Bradley Barker, Welsh suggested that Barker make the fight real. Barker took him at his word with the result that Welsh was “out” for five minutes. Shortly after this Burton King directed Welsh to batter down a door, behind which Welsh was to find his sweetheart being asphyxiated. After almost breaking his hand Welsh rammed the door with his shoulder with such force that he went down again and “out” for the second time. In a later scene, after Welsh had rescued his sweetheart and was on his knees, proposing, a piece of marble statuary was dislocated from the wall and put Welsh “out” for the third time within an hour. Referee Burton King thereupon halted the battle and sent Welsh to his dressing rooms. * * * Safe Is Safely in Safe Place They’re certainly discerning people over at First National, or it may be only one of those remarkable coincidences. This letter tells a lot : Dear John, Here’s a hot one. When I joined First National, Carl Becker, the cashier had the office next to mine. Only a pretty ground glass partition separated us. That was a week ago. Three days ago they moved Carl Becker — and the big safe — out into the big room and built a cage around him. . . . Gosh darn it I Mort. Blumenstock. * * * We’ve attended many studio parties in our checkered career, but if our memory serves us right we have never been at one which was billed beforehand as a “gala studio party.” An invitation from Pathe has reached us, and we’re so intrigued by that word “gala” that we’re booked solid for the afternoon of October 9 at the Long Island Studios where Pathe is making “The Green Archer.” The party is in honor of Allene Ray. Judging from what we’ve seen of her on the screen, her presence will enhance whatever other features go to help out on that “gala” stuff. jf; jjc Major H. C. S. Thomson, president and managing director of F. B. O., sails next week for Europe for the purpose of visiting the London, Paris and Berlin offices of F. B. O. He expects to remain about two months. Health Regained, Mastbaum Reaches U. S. from Abroad (Special to Exhibitors Herald) PHILADELPHIA, PA., Oct. 6.— When Jules E. Mastbaum, president of the Stanley company arrived at Quarantine he was greeted by Charles B. Nall, president of council, representing Mayor Kendrick and by A. L. Einstein. Mastbaum’s appearance was conclusive proof of his regained health, for the lack of which he had gone to Europe in July. Regarding the , Stanley com pany s future activities in Europe he said “nothing was accomplished,” but that “we have a site near the Grand Opera house. Yet there is lacking the assurance of government interest that we deem essential.” , Mastbaum was welcomed at lunch on his arrival m this city Sept. 29 by the following: Joseph A. Mastbaum, Thomas M. Love, Jay Mastbaum, John J. McGuirk, Abe Sablosky, M. W. Taylor, J. D. Lit, Frank W. Buhler, William Goldenberg, Michael Kessler. Irving D. Rossheim, Jules E. Catsiff, George W. Metzel and Clifford Hawley. Muriel McCormick and Ganna Walska Sought for Screen Muriel McCormick and Ganna Walska will appear in motion pictures soon if the plans of Albert W. Hale, pioneer director, are carried out. Hale is in Chicago from Hollywood conferring with Harold C. McCormick, father of Muriel and husband of the prima donna, and awaiting the arrival from Europe of both of the proposed future stars. Hale said he had written two stories, titled “Parents Are You Guilty?” and “The Girl in Doubt,” as vehicles. Most of the exteriors of the first, he added, would be taken in Chicago and the interiors as well, if suitable studio arrangements could be made. Meantime it is reported from Paris that Ganna Walska has just signed a contract with Cines Company to appear in the role of Josephine in “Napoleon,” under management of Abel Gance, French producer, the furniture and ornaments being lent to the company by the French government. It was said the picture of Napoleon’s life is expected to take two years in the making. Hershberg Takes Own Life; Felt Is Killed William Hershberg, owner of the Rainbow, Cameo, and Schindler’s theatres here, committed suicide yesterday morning by shooting himself. Despondency caused by business reverses is thought to have prompted the deed. Maurice E. Felt, well known Pennsylvania exhibitor, was found shot to death last week at Germantown, Pa. With his brother Fred, Felt built and operated a string of theatres in Philadelphia and at Wilmington, Del., and has been active as an exhibitor for the last 10 years.