Exhibitors Herald (1925)

Page scan 000778 from Exhibitors Herald

Record Details:

Title:
Exhibitors Herald
Date:
1925
Volume:
Exhibitors Herald (Sep-Dec 1925)
Leaf #:
000778
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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8 BETTER THEATRES SECTION OF November 7, 1925 WILLARD B. COOK President M. W. PALMER Vice President WILLIAM C. HUBBARD Treasurer J. A. SUMMERS Secretary J. H. THEISS Board of Governors RAYMOND S. PECK Board of Governors J. C. KROESEN Chairman, Entertainment Committee Interesting Papers Read at S. M. P. E. Meet A HIGHLY successful meeting was held by the Society of Motion /I Picture Engineers at Lakewood Farm, Roscoe, N. Y October 5 to 8, at which was presented many interesting papers on various phases of theatre equipment and operation. New officers and directors were elected at the convention. Among papers read were the following : “Handling of Motion Picture Film in the Field of Climatic Conditions,” by R. J. Flaherty; “Effects of Scratches on Strength of Motion Picture Film,” by S. E. Shepard and S. S. Sweet; “ Importance of Village Theatre,” by F. H. Richardson ; “Color Photography Patents,” by William V. D. Kelley; “A New Incandescent Spot Light,” by L. C. Porter ; “The Questionable Educational Value of Motion Pictures,” by A. W. Abrams; “Movies for Teaching, the Proof of Their Usefulness,” by Rowland Rogers; “Transmission of Pictures Over Telephone Lines,” by Dr. H. E. Ives; “A Prefocusing Base and Socket for Projection Lamps,” by R. S. Burnap; “The High Intensity Arc,” by Dr. Frank Benford; “Reflector Arc Projection, Some Limitations and Possibilities in Theory and Practice,” by S. Stark; “Importance of Proper Slicing,” by E. J. Dennison; “Rack Marks and Air Bells Produced in the Development of Motion Picture Film by Rack System ,” by J. I. Crabtree, and “The Pathe Camera and Projector,” by W. R. Daniel.