Exhibitors Herald (Dec 1925-Mar 1926)

Page scan 000395 from Exhibitors Herald

Record Details:

Title:
Exhibitors Herald
Date:
Dec 1925-Mar 1926
Volume:
Exhibitors Herald (Dec 1925-Mar 1926)
Leaf #:
000395
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

December 26, 1925 EXHIBITORS HERALD 27 Index to “BETTER THEATRES ” ARTICLES From Issue of January 3, 1925, to December 5th Inclusive T) ETTER THEATRES” through its constructive and authoritative discussion of virtually every phase -D of the theatre’s operation, maintenance and equipment, has, in the course of the year, provided a veritable encyclopedia of reference for theatre owners and employes. To facilitate checking back on articles and information that has appeared from time to time a convenient index, grouping the articles under the heading of the subject matter treated and giving issue dates, is provided following. CONSTRUCTION Theatre Stairways, Exits, Seats, Aisles and Passageways, by Norman M. Stineman. June 20, 1925. Do We Build to Burn?, by Virgil G. Marani. July 18. The Back Lot Theatre, an Economic Building Possibility in Every City, by N. E. Durand. Dec. 5. Commercial Features Which Can Be Combined with Theatres, by E. F. Behrns. Oct. 10. The Planning of the Motion Picture Theatre, from The Architectural Forum. Sept. 12. Begin Work in October on Paramount’s New $13,500,000 Home. April 25. Explains Proper Pitch for Auditorium Floor. Mar. 28. A Survey: “What Modern Features Will Your New Theatre Have?” Mar. 28. Architects Give Views on Features of Modern Theatre in Survey. April 25. Constructional Features of the Standard 1,000 Seat Theatre, by G. E. Eichenlaub. April 25. Is a Small Stage a Business Asset What Does it Cost and Require?, by Robert O. Boiler. January 31. Children’s Play Room Feature of Wisconsin Theatre. March 28. Smokeproof Stair Towers, by Norman M. Stineman. August 15. Egg Shape Design Achieved in Plan of Motion Picture Theatre, by G. E. Eichenlaub. Oct. 10. Exhibitors Describe Features in New Theatre. April 25. National Organization Issues New Building Code, by Norman M. Stineman. May 23. New Building Code Put in Operation in New York. July 18. DECORATION Novel Treatment Used in Decoration of Oregon House. May 23. Uses of Wallpaper for Decorating Theatres, by A! Louise Fillebrown. June 20. Humidifier Keeps Air Moist and Serves as Ornament. Oct. 10. Gives Suggestions for Making Small Theatre Cozy. Jan. 21. Winning Designs in Theatre Decoration Contest. August 15. Electric Flowers in Theatre Brighten Dull Corners. February 28. Winning Design in Jacobson Annual Competition. June 20. EQUIPMENT DEALERS Supply Firm Salesmen and Manufacturers Hold Convention. February 28. Milwaukee Equipment Exhibit Is Most Successful Ever Held, by H. E. Holquist. June 20. E. E. Fulton Company Re-established in Merger of Fulton Brothers. July 18. Stitzberg Takes Over Monarch Theatre Supply Co. September 12. Exhibitors Supply Company Celebrates Ten Years of Progress. November 7. Quality, Service, Satisfaction, Keystone of “Esco’’ Policy, by H. A. R. Dutton. November 7. FIRE PREVENTION New Line of Firesafe Equipment Made for Projection Booths. April 25. Fire Protection, Heating and Ventilation of Theatres, by Norman M. Stineman. July 18. LIGHTING Practical Suggestions for Effective Theatre Signs, by W. M. Potter. April 25. When Your Theatre Goes Dark — Who Is Responsible? November 7. New Type Footlights Developed for Theatres. May 23. Spot and Flood Lamp Solves Problems in Stage Lighting. February 28. New Stage Lighting Equipment Developed by Chicago Firm. June 20. Indirect and Floodlighting of Motion Picture Theatres, by G. E. Cochran. July 18. Light, Co-star of the Movies, by C. W. Maedje. May 23. Portable Stands Cut Light Bill During Theatre Cleaning. September 12. MUSIC Inexpensive Device Lightens Task of Moving Piano. January 31. Hinged Ends on Music Boxes Permit Easy Access to Rolls. January 31. Scoring Music to Picture Action, by Alex Keese. January 31. New Organ Is Placed on Market by Marr & Colton. January 31. Cueing Comedies, by Iris Ethel Vining. February 28. Organ Accompaniment of Short Subject Reels, by Iris Ethel Vining. May 23. Individuality in Organ Playing, by Iris Ethel Vining. June 20. Ask Names Placed on Music Roll Exchange. July 18. Type of Player Is Listed in Music Roll Exchange. August 15. How the Organ Put Over a Sagging Short Feature with Audience, by Iris Ethel Vining. August 15. Lauds Plan of Roll Exchange among Theatre Owners. September 12. Playing to the Psychology of an Audience, by Iris Ethel Vining. September 12. Some “Do’s and Don't’s” for the Theatre Organist, by Harry L. Wagner. October 10. Adding Thrills to a Thriller, by Iris Ethel Vining. October 10. Fitting the Music to the Action of the Picture, by Harry L. Wagner. November 7. Organ Installations in Motion Picture Theatres. November 7. Make the Most of Inspiration, by Iris Ethel Vining. December 5. Light and Music, by A. L. Powell, Edison Lamp Works. December 5. Points Growing Popularity of Organ Music in Theatres. December 5. Short Features Offer Opportunity for Organist to Demonstrate Versatility, by Harry L. Wagner. December 5. NEW EQUIPMENT, NOVELTIES Automatic Attachment Turns Music Pages for Players. January 31. New Interchangeable Shutter Device. February 28. Views of Talking Film Said to Have Been Demonstrated Successfully Abroad. September 12. Hand Operated Ticket Selling Machine Is Placed on Market. November 7. Device Shows Reel Being Run to Patrons Outside Theatre. March 28. Miniature Playhouse Advertises Show to Passersby. January 31. Novelty Thermometer Features Screen Stars. February 28. Balloons a Popular Means of Theatre Exploitation. March 28. New Slide, Floodlight Projector Developed by Brenkert, January 31. Samuels Announces New Generator Set for Low Intensity Lamp. December 5. New Device Gives Arm Rest to Every Patron in Theatre. May 23. New Motion Picture Kodak Is Developed by Eastman. September 12. Amateur Camera Using Standard Film Developed by DeVry. December 5. New Multi-Preset Switchboard Developed by Westinghouse. May 23. General Electric Develops New Throw-over Switch for Theatres. June 20. OPERATION Operating a Theatre Circuit— Methods and Policies of West Coast Theatres. May 23. When Your Theatre Goes Dark Who Is Responsible? November 7. Projection Record System Used by Anniston Enterprises. March 28. PRESENTATION An Undersea Elegy, a Presentation, by Albert Bernard Coppock. February 28. Makes Portable Stage and Proscenium for ‘Lost World.’’ February 28. Fitting the Small Theatre for Presentations, by Colby Harriman. Feb. 28. Three Presentations for St. Valentine's Day, by Albert B. Coppock. January 31. Stage Suggestions for Three February Events by Colby Harriman. January 31. Creating Varied Stage Settings, with Aid of Wall Paper, by A. Louise Fillebrown. September 12. Presentations by John Wenger at New York Playhouses. March 28. Enter The Presentor, by Harry F. Storin. August 15. PROJECTION “Better Theatres Stop Chart’’ Launched to Aid Projection. January 31. Hertner Develops Transverter for Mirror Arc. February 28. “Better Theatres’’ Stop Chart Plan Wins Wide Support. February 28. Stop Chart Isolates Causes of Projection Interruption. March 28. Projection Record System Used by Anniston Enterprises. March 28. Film Mutilation and How to Prevent It. Prepared by the Eastman Kodak Company. March 28. What the First Analysis of Stop Chart Records Reveal. April 25. Projection Record System Used by Southern Theatre Chain. April 25. Projection Beginning to Receive Attention It Deserves, by P. A. McGuire. May 23. Projection Carbons, by E. R. Geib. May 23. Enterprise to Place New Reflecting Arc Lamp on Market. May 23. Projector Carbons, by E. R. Geib. June 20. Charts Reveal Good as Well as Faulty Projection. June 20. First List of Stop Chart Service Theatres Published. July 18. Periscope Projection, by Roger M. Hill. August 15. Bad Patches Couse of Majority Stops, Analysis Shows, by Clell Jay. August 15. New Camera and Projector Made for Non-theatrical Use. September 12. Action Should Follow Projection Needs Shown by Stop Charts. September 12. Lauds Effort of Projectionists to Improve Projection. October 10. Continuous Projection Possible with New Machine. October 10. Assistance Rendered Architects in Design of Projection Room. November 7. Roster of Stop Chart Users Shows Steady Growth. November 7. Must Recognize Importance of Projection to Supervise Work. December 5. Projection for Business Education and the Home, by R. E. Farnham. December 5. From Mine to Your Projection Room. History of the Making of Motion Picture Cable, by B. H. Reeves. December 5. REMODELING Gives Suggestions for Remodeling Store Room Show. June 20. Doubling the Seating Capacity and Reviving an Old Theatre, by Elmer F. Behrns. March 28. SMALL THEATRES Egyptian Design Used in Theatre Seating 750 at Mesa, Arizona. February 28. Correct Design Saves $15,000 to Builder of Small Theatre. January 31. A Color Scheme Suggestion for a Small Theatre, by G. E. Eichenlaub. February 28. “Back Stage’’ in the Small Town Theatre A Showman’s views, by Linwood L. Curtis. February 28. Does it with Equipment and Fills House Every Night, by E. F. Ingram. August 15 .