Exhibitors Herald (Dec 1925-Mar 1926)

Record Details:

Title:
Exhibitors Herald
Date:
Dec 1925-Mar 1926
Volume:
Exhibitors Herald (Dec 1925-Mar 1926)
Leaf #:
000408
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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40 BETTER THEATRES SECTION OF December 26, 1925 PAUL ASH, Jazz Symphonist Uses and Endorses lal&uim Exclusively THE BALDWIN PIANO COMPANY, 323 South Wabash Avenue DIXIE CUPS IN EVERY KEITH THEATRE In the equipment of Keith Houses, nothing is omitted that will contribute to the comfort and convenience of their patrons. Throughout performance and intermission alike, DIXIE Penny AAndors provide pure-white, sturdy DIXIES — one at a time. To drink from DIXIES is delightful — and safe. And your patrons know it. Individual Drinking Cup Co., Inc. Original Makers of the Paper Cups Easton, Pa. New York, N. Y. With Branches at Philadelphia, Chicago, Baltimore, Los Angeles ON HEAVY POSTER PAPER . . , SIZE 32 o/e 36 IN. X IO FT. Positively , the BEST and most economical^ cLdver-tising medium for YOUR theatr-e. OTHER PRICES AS POLLOWS : Paper banners 32 or 36 In. Wide 10* MUSLIM BANNERS 36 ln.Wide 25* PAINTED IN OIL COLOR [Waterproof) ' IN "f OR MORE HARMONIOUS COLORS. ILLUSTRATED MUSLIN BANNERS that never fail to attract the passerby rs r? Very sE.-iive for Big Attractions peh running ft. DID (ty/iese prices do not include postage ) PLAIN W FANCY SHOWCARDS. ^Mail us i)our trial order?oday h~d^EHML 742-44 S.WABASH AVE.CHICA60.iLL "If your Business isn't worth, advertising. Advertise it For Sale " PROJECTION SURVEY ( Continued from page 9) ter prints and inspection. (5) Yes, and in a great many theatres they should do a great deal of good, if truthfully filled out. (6) A toilet and hand basin in every projection room, there should be a law that requires these. Better ventilation, room enough to walk around the entire machine and furnish him with up-to-date equipment and supplies. Examine every projectionist with a competent examination. (7) Very good results can be obtained with good up-todate equipment and a man who knows how to use it provided he is unhampered with orders to speed up, and an iron bound show-time. (8) Minor arcs will be improved, also belt drives should be done away with. There can be no improvementts in screens, lenses, regulaion of tension on film going through projector, carbons, sprocket holes in film and hand the punch artist whether it is the operator or exchange. * * * GEORGE H. FISHER, Savoy Theatre, North field, Vermont, (i) Never having travelled around much cannot give this question a good answer, but what I have seen has been as good as could be expected with the equipment and the salary of the Projectionist. (2) At least 12 feet long and 10 feet deep. Ceiling not less than 7 feet high of fireproof tile, concrete, brick or asbestos, sheet metal barred. Good ventilation, toilet easily accessible, two projectors with spare head minimum equipment. Stereo not necessary but preferred. (3) Thorough inspection by the exchanges making, theatres pay for all damage done while in their possession (reasonable wear excepted). Damage should include punch holes, scratches, cuts, used in change over cues. Instruct operators how to take care of film and make them do it. (4) Give the projectionist plenty of good information about his occupation from a source of authority. Keep it up to date. Show him his failings as well as his virtues. (5) With some of the film sent to this house by exchanges, lessening the number of stops is hard to do. They certainly held to abolish stops due to carelessness, if the operator is willing to look back and watch his charts. (6) Thorough ventilation, toilet easily accessible, regular reconditioning of equipment. Not too long a trick without relief. Salary equal to service given (7) Yes, provided that you do not kill forever the chance for good projection in the design of the building, and that a first class man is in charge of said equipment. (8) Reducing the damage done to film. (9) By giving their projectionists a decent place to work in, keeping the equipment in good order, demand good prints from exchanges, pay good salaries to good men. Exhibitors have the right to demand good results if they are willing to do their share. * * * VIVIAN P. BAUGHN, Spencer Theatre, Washington, C. H., Ohio, (1) Very poor projection in many of the large theatres where Union Men and also nonunion men are employed. About 88 per cent of the theatres have poor projection — Why is this? (2) A booth 15 feet long and 12 feet wide, 8 feet high, would be the least I would recommend for any theatre. — a good ventilating system for the health of the operator is also necessary for any room or booth. Modern equip( Continued on page 44)