Exhibitors Herald (Dec 1925-Mar 1926)

44 BETTER THEATRES SECTION OF December 26, 1925 A VISIT TO THE PLANT of the J. E. McAuley Manufacturing Company in Chicago where the Peerless Reflector Arc Lamp is made. On the left is shown the manufacturing department while on the right is the Assembling division. ]\ /T ODERN manufacturing methods, calling into play important scientific principles of precision and accuracy are well exemplified in the manufacture of motion picture equipment it was demonstrated in a recent visit to the plant of the J. E. McAuley Manufacturing Company in Chicago where the Peerless Reflector Arc lamp is made. The manufacture of the Peerless lamp represents a fine example of manufacturing and engineering skill in a plant where modern equipment is used throughout; jigs, gauges, special tools and other equipment insuring the uniformity of every product turned out. A rigid inspection is maintained of every advancing assembly as it proceeds from man to man until it is ready for the final test under regular operatng conditions just before passage to “stock” for shipment. A “factory record” is kept on the performance of every lamp. Every part of the Peerless lamp is made under the same roof, even from the drilling of the castings as they are received from the foundry. The various steps in the manufacture of the lamp form an interesting study as the operations proceed from the milling machines, gang drill presses, shapers and automatic screw machines and thence to the assembling benches. Under the rigid inspection system maintained every part is correct down to the finest thousandths of an inch. According to C. A. Hahn, general manager, the McAuley plant is working nights to meet the heavy demands for lamps and to insure prompt shipment. Mr. Hahn also intimated that some new additions to the Peerless line are in process of development. Mr. McAuley, who spends the major portion of his time “out in the field” directing operations declares that the Peerless lamp is everywhere winning enthusiastic commendation. Recent installations in the Chicago territory include such theatres as Ascher Bros. Midwest; Biba Bros. Ritz; Miller Simansky’s Lindo and the Milo theatre. The Peerless lamp has also been adopted as standard equipment on Simplex projectors. According to Mr. McAuley, 1926 will be a big year in the motion picture equipment field and his company is looking forward to an exceptional season. * * * W. W. Lewis, traveling representative for the company is another enthusiast over 1926 prospects. He covers the central west territory. Supervision of the McAuley plant is in the hands of V. C. Fogelberg, a man of wide experience in production engineering, and upon him in a measure, falls the responsibility of keeping production up with orders. PROJECTION SURVEY ( Continued from page 40) ment must be had to have an efficient projection room. (3) Waxing all new prints and careful patching of a new print especially. More careful attention paid by projectionists to their equipment and the little minor parts which tend to take much life out of a print. (4) By publishing in installments, questions and answers that are asked of Union men, so as to help the less educated projectionist. This would help many projectionists to become more efficient. (5) The Stop Charts seem to help in many ways by making the projectionist keep better minor details before him so that he will not be responsible for something that some other projectionist has done. (6) By keeping in touch with many of the new devices which are invented. This helps the projectionist to have a better chance to show what he really can do if such modern contrivances are supplied him. Practical hints in your magazine would also help their working conditions. (7) The best of equipment cannot give ideal projection if the projectionist in charge is not a full-fledged operator. An expert projectionist should get ideal projection with the best of equipment. (If he really wants to.) (8) The electrical equipment seems to have the most stress put upon it now. This seems likely to be the next important improvement. The last year or so has shown us this. (9) The best way for the exhibitors to promote projection, is to be willing to buy any needed equipment or parts that may become necessary. This little question of the buying the necessary equipment seems to be the big item of whether you are to have good projection or poor projection. <&ualttp Programs Heralds frl&TFJKIN&P SiiScenic Studios HFFTK.QHK> Dodgers THE NATIONAL POSTER & PTG. CO. 729 S. Wabash Ave. Everything for the Stage CHICAGO, ILL. THEATRICAL. Send for J.RjCLANCYini '’WestPri^ Catalogue d [ Syracuse N.Y.