Exhibitors Herald (Dec 1925-Mar 1926)

46 BETTER THEATRES SECTION OF December 26, 1925 plans by J. A. Tuck, Park Square Building, Boston, for two and three-story brick and terra-cotta theatre, 100 by 200 feet, to be erected at 303 Broadway, to cost $200,000. Detroit, Mich. — Williams & Coughlan, 801 Kresge Building, are preparing plans for brick and stone-trim moving picture theatre, 75 by 150 feet, with seating capacity of 1,200, to be erected on Hamilton Boulevard. Winona, Minn. — Work is being pushed on new theatre for Beyerstedt Brothers. Jackson, Miss.— R. E. Kensington has purchased site on West Capitol street, with frontage of 161 feet, for proposed new theatre and store building. Kansas City, Mo. — Milland Theatre Realty Company, 20th and Walnut streets, has plans by Thomas W. Lamb, 644 Eighth avenue, New York, for brick theatre, store and office building to be erected on 13th street, N. S. Omaha, Neb. — Frank W. Houston, of Tekamah, Neb., will erect old English type moving picture theatre at 13th and Titus streets, with seating capacity of 600, to cost $45,000. Fargo, N. D. — Fargo Theatre nearing completion for the Finkelstein & Ruben interests, is to be opened early in February, 1926. House will have seating capacity of 1,200. South River, N. J. — Rolo Company, 188 Market street, Newark, has contract for one-story brick moving picture theatre and store building to be erected at Main and Grove streets for Klivan, Snapper & Kelsey, to cost $200,000. Ithaca, N. Y. — Albert Robbins, of Syracuse, plans to erect new theatre for feature pictures and road attractions, which will probably be erected in the downtown district, with seating capacity of 1300, to cost $150,000. Feature will be a ten-piece orchestra. Proposed new theatre is to be completed and opened about September 1, 1926. Utica, N. Y.— James McCarthy has the contract and has already started work on the new Olympic Theatre at Lafyette and Washington streets, which will be the first of a chain of theatres to be controlled by the Olympic Theatre Corporation. The local enterprise is being backed by the Motion Picture Capitol Corporation of New York, recently incorporated with $25,000,000 capital. New theatre will have seating capacity of 1,300. Yonkers, N. Y. — John E. Andrus, Hudson terrace, has plans by McGuire & De Rosa, 110 West 40th street, New York, for one-story brick and stone-trim theatre and store building, 390 by 190 feet, to be erected on South Broadway, between Harriet and Vark streets, to cost $1,000,000. Manoa, Pa. — W. G. Boyd, 21 Eagle road, plans to erect one-story theatre and arcade building, 100 by 250 feet, at Eagle road and West Chester Pike. Philadelphia, Pa. — W. L. Charr, 149 South Fourth street, is preparing plans for lpCstory brick and reinforced concrete theatre, 60 by 180 feet, to be erected at Sixtieth street and Lansdowne avenue, to cost $150,000. Knoxville, Tenn. — Peter Blow Building and other properties at State street and Clinch avenue, are being razed to make room for the new theatre to be erected on the site for Famous Players-Lasky Corporation. Beaumont, Texas.— Jefferson Amusement Company plans to erect one-story brick, terra cotta and reinforced concrete theatre, 80 by 160 feet, with seating capacity of 2,500, to cost $750,000. San Antonio, Texas. — San Antonio Amusement Company has plans by Boiler Brothers, 114 West 10th street, Kansas City, Mo., for five-story brick, stone-trim and reinforced concrete theatre, to cost $1,500,000. New Machine Is Used In Cutting Film In order to cut the film and to cut in the titles on the late screen sensation, the “Gold Rush,” a new and novel machine called the Moviola-Midget Film Reviewing Machine was used. It was extremely successful in its application and is now being used by a number of other screen stars for reviewing pictures. It was invented by Mr. I. Serrurier, of Altadena, California. This machine, electrically operated, is driven by a Westinghouse 1/40 hp., series wound universal motor, round frame, operating at approximately 4000 rpm. It. is quickly and easily operated and is becoming increasingly popular. Not Mere Glass CINEPHOR Projection Lenses and Condensers are made prom select optical glass. CINEPHOR Projection Lenses are regarded as the work of precision optics — the division where the measurement of a millionth of an inch is not left to the imagination. 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