Exhibitors Herald (Dec 1925-Mar 1926)

Page scan 000415 from Exhibitors Herald

Record Details:

Title:
Exhibitors Herald
Date:
Dec 1925-Mar 1926
Volume:
Exhibitors Herald (Dec 1925-Mar 1926)
Leaf #:
000415
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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December 26, 1925 EXHIBITORS HERALD 47 Charles Gregg has the Liberty at Caney and American at Sedan, Kan.; Liberty, Alba, Okla. ; Central, Kansas City, Mo. B O O s T H E R A L D R. Biechele (left) is the widely known president of the M. P. T. O. Kansas-Missouri. C. M. Smith (middle) has the Electric theatre in Kansas City, Kan. W. W. Weldon runs the Overland theatre, Overland Park. I N K A N S A S Sam Naster, who runs the Empire at Kansas City, Kansas, is the youngest theatre owner in that city. Two well-known exhibitors are Gibby Gibbons of the Prospect theatre at Kansas City, Mo., and Dick Liggett of the Gautier and 17th Street at Kansas City, Kan. No enemies here, even if the cities have the same name. P H O T O S B Y H. E. N. John Egli is well known in connection with the success of the Hickory at St. Joseph, Mo. Bernie Bernfield of the Home theatre at Wathena, Kan., has the same fine record among his townsfolk. Here are a half dozen Kansas exhibitors who keep things humping. Walter W. Wallace (left) of the Lyceum and Orpheum, Leavenworth, is a king of good fellows even if he appears to be wearing his crown but no hat.. L. C. Snyder has the Main Street, Oakley, Kan., and the Crystal, Ellis. Next is C. L. McVey, Dreamland, Herrington. Lee Jones manages Universal’s Royal and Crystal, Atchison. Peck Baker is manager of the Electric, Kansas City, Kan. J. V. Vinton has the Community, Centerville.