Exhibitors Herald (Dec 1925-Mar 1926)

Page scan 000614 from Exhibitors Herald

Record Details:

Title:
Exhibitors Herald
Date:
Dec 1925-Mar 1926
Volume:
Exhibitors Herald (Dec 1925-Mar 1926)
Leaf #:
000614
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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Apollo Exchange, New York City Masterpiece Film At1 tractions, Inc., Philadel1 phia, Pa. Columbia Pictures Corporation St. Louis, Mo. Celebrated Players Film Corpc tion, Milwaukee, Wise. Exhibitors Film Exchange, Inc., Washington, D. C. Friedman Film Corp., Minneapolis, Minn. Bond Photoplays Corporation, Buffalo and Albany Capitol Film Exchanges, Inc., Chicago and Indianapolis Film De Luxe, Montreal All-Star Features, Inc., San Francisco and Los Angeles Greater Features, Inc., Seattle, Salt Lake City, Denver, Portland and Butte. Independent Films, Inc., Boston and New Haven Premier Pictures Exchanges, Inc., Des Moines and Omaha Liberty Film Dist. Corporation, Atlanta, New Orleans, Dallas and Charlotte | Standard Film Service Co., Cleveland, Cincinnati, Detroit and Pittsburgh V. T. A., Africa — Australasian Films, Australia — F. B. O., Ltd., England