Exhibitors Herald (Dec 1925-Mar 1926)

Record Details:

Title:
Exhibitors Herald
Date:
Dec 1925-Mar 1926
Volume:
Exhibitors Herald (Dec 1925-Mar 1926)
Leaf #:
000655
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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4 tMJSZ™ % MAN ON THE BOX" YOU KNOW IT n Every Company in the business is trying to land its pictures among the six best pictures of the month and when one lands it’s an accom MAST EDITION" WHAT HAPPENED 1° JONES || plishment .. YOU KNOW IT. ^ )r LAST EMTUM EMORY JOHNSON’S Latest Thriller Starring RALPH LEWIS It’s a mop-up everywhere Distributed by FILM BOOKING OFFICES OF AMERICA, Inc., 1560 Broadway, N. Y. City. Exchanges Everywhere YOU KNOW IT When a special cleans up everywhere the news of its success spreads far and wide in no time. That’s what’s happened to “The Last Edition” and YOU KNOW IT. YOU KNOW IT With all the big specials now being produced to land one in the list of six best pictures of the month means that you’ve got to have “the goods” and YOU KNOW IT.