Exhibitors Herald (Dec 1925-Mar 1926)

Page scan 000732 from Exhibitors Herald

Record Details:

Title:
Exhibitors Herald
Date:
Dec 1925-Mar 1926
Volume:
Exhibitors Herald (Dec 1925-Mar 1926)
Leaf #:
000732
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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90 EXHIBITORS HERALD January 16, 1926 destitute scenes, gruesome acting and foreign made, then they will like this. D. W. sure slipped on this one. It’s O. K. to experiment, but after it has been tried on the dog I say the next move is cremation and do not save the ashes. — E. J. Reynolds, Liberty theatre, Pasco, Wash. — General patronage. THE HILL BILLY: Jack Pickford— Old, but it’s good, and the kind for a small town. Pleased my trade and we had a good print. Nine reels. — D. T. Clary, Amuzu theatre, Lincolnton, Ga.— General patronage. TESS OF THE STORM COUNTRY: Mary Pickford — This will please the whole family. — J. W. Schmidt, Grand theatre, Breese, III. — General patronage. TESS OF THE STORM COUNTRY: Mary Pickford — Good picture that seemed to please all. Did a good business with it on Wednesday night. Price is reasonable. Ten reels. — G. E. Wendel, Opera House, Smithland, Iowa. — Small town patronage. THE MARK OF ZORRO: Douglas Fairbanks — A biff bang melodrama. Action, fights, all through. Pleased 100 per cent. Drew great. We received five reels of what was formerly eight. Three reels cut out of the print that we rceived. Five reels. — George Khattar, Khattar’s theatre, Sydney, N. S., Canada. — Neighborhood patronage. THE RULING PASSION: George Arliss— The most pleasing picture I have played in many days. Everybody delighted with it. United Artists have some good pictures and they will give good prints, which is highly appreciated. Eight reels. — D. T. Clary, Amuzu theatre, Lincolnton, Ga. — General patronage. Universal THE GOOSE WOMAN: Louise Dresser— One of the best pictures of 1925. Universal sure has had the pictures this last year. Long live Carl Laemmle. Eight reels. — H. W. Perry, Egyptian theatre, Ogden, Utah. — General patronage. THE GOOSE WOMAN: Louise Dresser — An excellent picture of murder, mystery type. Miss Dresser’s character work was great. Gave universal satisfaction. — F. H. Staup, Capitol theater, Delphos, O. — General patronage. TWO FISTED JONES: Jack Hoxie— Not so good. Very ordinary picture. Did not do very good business with it. Patrons did not like it. No pep. Slow and draggy. Give Jack better material, for he can put it over if given half a chance. Six reels. — A1 Powell, Highland theatre, Guthrie, Okla. — General patronage. SPOOK RANCH: Hoot Gibson— The negro in this one is a scream. Otherwise just a fair Western. Poorest business of any Gibson so far, due to season and local conditions. Six reels. — A. G. Witwer, Grand theatre. Rainier, Ore. — General patronage. SPOOK RANCH: Hoot Gibson — A corking good Western that pleased all. Hoot is popular here and always brings a full house. Advertising on this is great. Six reels. — George Khattar, Khattar’s theatre, Sidney, N. S„ Canada. — Neighborhood patronage. THE CALGARY STAMPEDE: Hoot GibsonRained me out on this. Business fair. However, picture pleased most everyone. Good advertising material. Six reels. — A1 Powell, Highland theatre, Guthrie, Okla. — General patronage. THE SLANDERERS: Johnnie Walker — A good heart interest story with the kind of plot that should go good in any small town. I enjoyed this picture to the fullest extent and so did all who saw it. It is just as good and better than lots of the so-called specials we get from Paramount or First National. Five reels. — L. E. Schafer, Palace theatre, Greenview, 111. — General patronage. THE PHANTOM OF THE OPERA: Lon Chaney — Very good picture in every respect and a good drawing card, but weather against it. Ten reels. — J. C. Keller, Liberty theatre, Eunice, La. — General patronage. THE PHANTOM OF THE OPERA: Lon Chaney — A great picture. I’ll agree to that, certainly, but the worst bust at the box office I’ve had for many a long day. Priced out of all reason for the small town, which, of course, is my fault too. But it is not a picture that my people want to see at least. Some liked it. I did myself. Too horrible and nothing good or wholesome to take away with you. Never again for me. It’s the last of this kind I’ll ever try and put over. Ten reels. — Henry Reeve, Star theatre, Menard, Tex. — Small town patronage. Special to Exhibitors Herald BAREE SON OF KAZAN: Anita Stewart — Janies Oliver Curwood; the dog, beautiful scenes; good plot; heart interest; tense moments; seven reels; good print; fine title; price right; excellent paper; good crowd; excellent reports from patrons. Surely what more could one ask for? But then, we might have known it, for it is one of the HERALD’S famous 104 Money Makers. — PHILIP RAND, Rex theatre, Salmon, Idaho. THE PHANTOM OF THE OPERA: Lon Chaney — Good playing and quite a novelty for small town, but will satisfy most of them. Film good. — Wm. Schroeder, Wallace Opera, Wallace, Neb. — General patronage. THE PHANTOM OF THE OPERA: Lon Chaney — A little too gruesome for average patron. I thought it a wonderful piece of work and heard a few others express same opinion. Big business first night and a flop the next. — F. H. Staup, Capitol theatre, Delphos, O. — General patronage. THE PRICE OF PLEASURE: Virginia Valli —A dandy picture that sent a good sized audience out in smiles and all had a good word for it. The leads were excellent and Louise Fazenda put over a bit that warms the heart. It is a crime that Universal does not get more for such pictures than some of the big lemons we have to run get. “Lord Jim” or “Kiss Me Again” cost us three times as much as “Price of Pleasure” and pleased no one. — Ben. L. Morris, Temple theatre, Bellaire, O. — General patronage. THE PRICE OF PLEASURE: Virginia Valli — A very nice picture for average program. No special. Received a very sorry print. Seven reels. — H. B. Wood, Gen theatre. Calico Rock, Ark. — General patronage. SIEGE: Virginia Valli — Here was a good one put over good. Fine acting. Suited 100 per cent. In fact I do not have any complaints on Universals. Carl Laemmle is putting out good ones. — F. N. Harris, Amuse theatre. Hart, Mich. — General patronage. THE TEASER: Special cast — This one went over big. Had the right kick. Well put over. Everyone was well satisfied 80 percent. Plenty of talk for it, saying good things. — F. N. Harris, Amuse theatre, Hart, Mich. — General patronage. THE TEASER: Laura LaPlante — A pretty good program picture. Star has no following and not a box office draw at all. Seven reels. — H. J. Eagan, American theatre, Wautoma, Wis. — Small town patronage. I’LL SHOW YOU THE TOWN: Reginald Denny — Here is another one that was a dandy. Went over as good as the best. Full of ginger and laughs all the way through. It was an extra good one. Universal turns out good ones hut does not want all you get out of a picture. Pathe bled me good on Lloyd for “The Freshman” and no better than this one. All we got to do is to get the people in here and they will be satisfied with Denny as well as Lloyd. — F. N. Harris, Amuse theatre. Hart, Mich. — General patronage. I’LL SHOW YOU THE TOWN: Reginald Denny — This boy is sure a card and with the kind of pictures Carl is giving him will be a business getter for all of us. This is a fast comedy and made a hit here. Played "California Straight Ahead” some time ago and it is a dandy. Two of the most satisfactory subjects on this year’s list. Excellent. Eight reels. — C. H. Moulton. Bijou theatre. Beach, N. D. — Small town patronage. THE SADDLE HAWK: Hoot Gibson— This one was a good one. A real Western, full of pep, and suited my people fine. — F. N. Harris, Amuse theatre. Hart, Mich. — General patronage. HEAD WINDS: House Peters— Here is a good one. House Peters makes good ones. Always pleases. A fine sea story ably produced and fine acting. Some storm at sea. Everyone well satisfied. — F. N. Harris, Amuse theatre. Hart. Mich. — General patronage. HEAD WINDS : House Peters — Fair picture but nothing big. Good storm scenes in last reel. Pleased fairly well. — O. F. Craig, Royal theatre, Newark, Ark. — Small town patronage. DON DARE DEVIL: Jack Hoxie — South American stuff and a fair picture, but not as good as the straight Westerns by this star. Five reels. — O. F. Craig, Royal theatre, Newark, Ark. — Small town patronage. STRAIGHT THROUGH: Special cast— This one was a dandy. Good riding. Not one of those slow ones. It has the real Western flavor ; that is what my people like. — F. N. Harris, Amuse theatre. Hart, Mich. — General patronage. ROSE OF PARIS: Mary Philbin — Very good picture. Had no advertising so don’t know if it would have drawn. Seven reels. — H. B. Wood, Gem theatre. Calico Rock, Ark. — General patronage. FLYING HOOFS: Jack Hoxi^-I am certainly glad that I lost money on this, as it certainly is 100 per cent worse than nothing in story entertainment and acting. Five reels. S. G. Ihde, Photoplay theatre, Ashland, Kan. — Small town patronage. OH DOCTOR: Reginald Denny — This sure was a real picture. It got the crowd. He is a good drawing card. He pulls, all like his work, as it is clean and full of pep. Not a dull moment. Just keeps the crowd on tne go all the time. One of the best. — F. N. Harris, Amuse theatre, Hart, Mich. — General patronage. THE BURNING TRAIL: Special cast— Here was a good one, different and pleasing. All said good. Get more like it, suited all. — F. N. Harris, Amuse theatre, Hart, Mich. — General patronage. THE SUNSET TRAIL: William DesmondNice little Western. More comedy than shootem-up stuff. Five reels. — Wm. E. Tragsdorf, Trags theatre, Neillsville, Wis. — Small town patronage. THE HURRICANE KID: Hoot GibsonPleased our Western fans but Gibson has better pictures to his credit. Six reels. — Weakley and Walden, Odeon theatre, Hardin, Mo. — Small town patronage. DARING CHANCES: Jack Hoxie— Nice little Western. Five reels. — Wm. E. Tragsdorf, Trags theatre, Neillsville, Wis. — Small town patronage. WINE : Clara Bow — This is a good picture and certainly carries a lesson. Will do more good than a dozen prohibition sermons. Eight reels. — Weakley and Walden, Odeon theatre, Hardin, Mo. — Small town patronage. THE TORNADO: House Peters — This was well named. Is an extra good one. I do not know just how they got the storm, but it was there. Some rain and wind. A real picture. Suited all. — F. N. Harris, Amuse theatre, Hart, Mich. — General patronage. CALIFORNIA STRAIGHT AHEAD: Reginald Denny — I do not know just what to say only that it was a dandy. In fact do not see just how Universal can put this over for the price. Suited 100 per cent. Want more of this kind. Good, clean, up-to-date. The coon was fine, in fact all good. Run Universal and make the money, as all are that. — F. N. Harris, Amuse theatre. Hart, Mich. — General patronage. CALIFORNIA STRAIGHT AHEAD: Reginald Denny — This is a knockout. Best Denny yet and that’s going some. Eight reels. — A. G. Witwer, Grand theatre, Rainier, Ore. — General patronage. LET ’ER BUCK: Hoot Gibson — Well, Hoot has made a lot of them and will say that this one is a dandy. One of his best. All like him here fine. — F. N. Harris, Amuse theatre. Hart, Mich. — General patronage. FOOL’S HIGHWAY: Mary Philbin— This show pleased more than most high priced pictures. Am finding Universal contract just what small town patrons want. Seven reels. — J. A. Theobald, Eclipse theatre, Breckenridge, Colo. — Small town patronage. JACK OF CLUBS: Herbert Rawlinson — Some picture. Sure great. Rawlinson plays the Irish cop fine. Whole show good. Played it with Andy Gump comedy, “Andy’s Hat In the Ring.” Audience well pleased. — Wm. Schroeder, Wallace Opera, Wallace, Neb. — General patronage. DON DARE DEVIL: Jack Hoxie— Of all the junk, this has got them all beat. Why don’t Hoxie quit until he can make better pictures? Five reels. — E. C. Bays, Globe theatre, Buena Vista, Va. — General patronage. THE RIDIN’ KID: Jack Hoxie— Of all the Hoot Gibson — Pleased those who had never read this book. Film terrible, as all of Universal’s seem to be lately. Six reels. — S. G. Ihde, Photoplay theatre, Ashland, Kan.