Exhibitors Herald (Dec 1925-Mar 1926)

February 13, 1926 EXHIBITORS HERALD 71 THE FILM MART Metro-Gold wyn-Mayer “Scarlet Letter” in Production “The Scarlet Letter,” with Lillian Gish as the heroine, has been put into production under the direction of Victor Seastrom. “Midshipman” Breaks All Records It is announced that “The Midshipman,” starring Ramon Novarro, broke all records in Olympia, Wash., by playing to overflow capacity in the Liberty and the Capitol on the opening night. “Dance Madness” Wins Praise New York newspaper critics have highly praised “Dance Madness,” with Claire Windsor and Conrad Nagel, after its showing in the Capitol, N. Y. Lars Hansen to Play First American Role Lars Hansen, famous Swedish actor, will play his first American role in “The Scarlet Letter.” Greta Garbo to Have Title Role Greta Garbo, Swedish actress, will play the title role of “The Temptress,” which will be directed by Mauritz Stiller. Pro-Dis-Co William Boyd in “Eve’s Leaves” William Boyd has been signed to play opposite Leatrice Joy in “Eve’s Leaves.” “Prince of Pilsen” Completed Filming work on “The Prince of Pilsen” has been completed and the production is in the editing stage of work. Paul Powell directed. Vera Reynolds to Be Featured Vera Reynolds has been assigned the feminine lead opposite H. B. Warner in “Silence.” “Red Dice” Editing Almost Finished The editing of “Red Dice,” under the direction of Tcanie MacPherson, is almost finished. Rod La Rocque is the star of the picture. Gotham “Hearts and Spangles” in Work “Hearts and Spangles,” with Wanda Wiley in the leading role, has gone into production at the Metropolitan studio under the direction of Frank O’Connor. Campaign Sheet for “Forest Phantom” Gotham is issuing a complete and practical campaign sheet as an exhibitor aid in exploiting “The Phantom of the Forest.” It is 12 by 18 inches and is in tabloid form. Red Seal Featurettes Rights Go to Pathe, Ltd. Rights to Red Seal’s “The Silvery Art” and “Flirting with Death” for the British Isles have been acquired by Pathe, Ltd. R. Reubensen, Red Seal’s London agent, closed the deal. Arrow Arrow Bookings Heavy Golden Distributing Corp., Boston, dis Los Angeles First Runs (Week Beginning January 23) ALHAMBRA: “Soul Mates,” Metro-Gold wyn-Mayer. BOULEVARD : “The Beautiful City,” First National. CRITERION : “Paint and Powder,” Chadwick. FORUM : “Steel Preferred,” Pro-Dis-Co. GRAUMAN’S EGYPTIAN: “The Big Parade,” (twelfth week), Metro-Goldwyn-Mayer. LOEWS: “Dance Madness,” Metro-GoldwynMayer. METROPOLITAN : “Mannequin,” Para mount. MILLION DOLLAR: “The Merry Widow” (closed Wednesday), Metro-GoldwynMayer. “Don Q” (opened Thursday), United Artists. RIALTO: “That Royle Girl” (second week). Paramount. UPTOWN : “Irish Luck,” Paramount. tributing Arrow pictures in New England, and De Luxe Film Company, distributing Arrows in Eastern Pennsylvania, Southern New Jersey and Delaware, report heavy bookings. Fox “The W orld of Promise ” Being Completed “The World of Promise,” after a year of intensive research and another year of preparation and filming, is said to be beginning to assume mammoth proportions under the direction of John Ford. “Sandy” In Production Harry Beaumont, director, has started the filming of “Sandy,” in which Madge Bellamy plays the stellar role. Mammoth Cast in “World of Promise” ]. Farrell MacDonald, Thomas Santschi and Frank Campeau have title roles in “The World of Promise,” while George O’Brien, Olive Bordon, Lou Tellegen, Otis Harlan, Jav Hunt, Alec Francis, Walter Perry, Georgie Harris, Zasu Pitts are also in the cast. Novel Climax in “Dixie Merchant” A trotting race with the use of gigs as called for in the script, is featured in “The Dixie Merchant,” directed by Frank Borzage. All-Star Cast in “Dixie Merchant” Madge Bellamy and Jack Mulhall head the all-star cast with J. Farrell MacDonold in the role of the Dixie Merchant. Cosmopolitan “Flaming Forest” Barker’s First Reginald Barker, recently placed under contract with M-G-M, will make “The Flaming Forest” as his first picture in his new connection. Chadwick “Chadwick Clarion” Out Feb. 15 The third issue of the “Chadwick Clarion,” Chadwick’s semi-monthly newspaper for exhibitors, will be out Feb. 15. The paper is edited by Charles Reed Jones. “Limited” Set for Release February 15 has been announced as the release date for the railroading melodrama “The Transcontinental Limited.” Pathe Feb. 14 Releases Announced A chapter of the Patheserial “Casey of the Coast Guard,” “Gooseland,” “Buried Treasure,” “Trimmed in Gold,” “Pay the Cashier,” an issue of Pathe Review, “Hunting in 1950,” an issue of Topics of the Day and two issues of Pathe News are the short feature releases for the week of February 14. “The Frontier Trail” in Work “The Frontier Trail,” starring Harry Carey, has gone into work under the direction of Scott R. Dunlap. Ralph Graves Making New Comedy Ralph Graves has just started work on an as yet untitled two-reel comedy. Thelma Parr has the feminine lead. All-Star Company Makes Comedy Del Lord is directing Billy Bevan, Andy Clyde, Vernon Dent and Madeline Hurlock in a comedy of cannibal life. Release date has not yet been announced. New' “Smith Family” in Production Raymond McKee and Ruth Hiatt are making another “Smith Family” comedy under the direction of Gilbert Pratt. United Artists Parker Goes to Boston for “Pirate” Albert Parker, director of “The Black Pirate,” has gone to Boston to superintend the assembling of the picture, which is being printed in technicolor. Universal “Poker Faces” Is Release Title Harry Pollard's latest production will be released under the title “Poker Faces.” The title was changed to “Beware of Blondes,” but a change back to the original title was made. Denny Picture Held Over Reginald Denny’s “California Straight Ahead” was held over for a second week following its initial showing at the Colony theatre, New York City. Virginia Corbin in Feminine Lead Role Virginia Lee Corbin has been signed to play the feminine lead opposite Edward Bverett Horton in “The Whole Town’s Talking,” which Edward Laemmle will direct. June Marlowe Signs Contract June Marlowe, 1925 Wampas Baby star, has just signed a five-year contract to appear in Universal pictures. She is to play the feminine lead in “The Old Soak.”