Exhibitors Herald (Dec 1925-Mar 1926)

Record Details:

Title:
Exhibitors Herald
Date:
Dec 1925-Mar 1926
Volume:
Exhibitors Herald (Dec 1925-Mar 1926)
Leaf #:
0001489
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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February 27, 1926 EXHIBITORS HERALD 93 Julius Schmidt, Grand theatre, Breese, 111. — General patronage. THE UGLY DUCKLING: Aesop’s Fable— An average fable. One reel. — Wm. E. Tragsdorf, Trags theatre, Neillsville, Wis. — Small town patronage. THE UNEASY THREE: A fairly good comedy. Two reels. — R. Pfeiffer, Princess theatre, Chilton, Wis. — Small town patronage. WHISPERING WHISKERS: Mack Sennett— Good! Two reels. — Fred Brown, A-Mus-U theatre, Frederick, Okla. — General patronage. THE WHITE MAN WHO TURNED INDIAN: Indian Frontier Picture. A nice little Indian story with a number of good laughs. Johnny Fox is sure good in his part. Supposed to be a filler but it is really a comedy picture. Two reels. — W. T. Davis & Son, Rialto theatre, Sharon, Wis. — General patronage. UNIVERSAL BACK TO NATURE: Charles Puffy— Good average short comedy. One reel. — A. G. Witwer, Grand theatre, Rainier, Ore. — General patronage. BUSTER BROWN COMEDIES: These are the best Century comedies that we get from Universal. The dog Tige is a wonder. — Jos. Winniger, Palace theatre, Waupaca, Wis. — General patronage. CLEAR THE WAY: Buddy Messinger— This is a pretty good comedy, but there are quite a few of Universal's comedies that are merely a waste of time running them. Two reels. — John Aden, Rialto theatre, Terril, Iowa. — General patronage. GETTING TRIMMED: Wanda Wiley— About as silly a comedy as anyone can imagine. Not a laugh for anyone but the kids. Poor stuff. Two reels. — Henry Reeve, Star theatre, Menard, Tex. — Small town patronage. THE GREEN EYED MONSTER: Arthur Lake — A few laughs in it. One reel. — Wm. E. Tragsdorf, Trags theatre, Neillsville, Wis. — Small town patronage. ITCHING FOR REVENGE: This Century comedy was a little better than many of their’s are. Two reels. — John Aden, Rialto, Terril, Iowa. — General patronage. THE LEATHER PUSHERS: Special cast— Very good. Pleased the boys and men. Don’t fail to give them a trial. Two reels. — E. Brown, Art theatre, Boswell, Okla. — Small town patronage. LOVE SICK : Century — -Another pretty fair comedy. Two reels. — John Aden, Rialto theatre, Terril, Iowa. — General patronage. MARRIED NEIGHBORS: Edna Marian— This youngster isn’t so bad. Far better than Wanda Wiley, though it’s just a comedy filler. Two reels. — Henry Reeve, Star theatre, Menard Tex. — Small town patronage. NURSERY TROUBLES: Edna Marian— Fairly good comedy. No comments. Two reels. — A. G. Witwer, Grand theatre, Rainier, Ore. — General patronage. OFFICER 13: Another poor Universal comedy. Didn't get a good one yet. Two reels. — B. Pfeiffer, Princess theatre, Chilton, Wis. — Small town patronage. PAPA’S PET: Awful. If they want to send you this, kick like a steer. One reel. — -Henry Reeve, Star theatre, Menard, Tex. — Small town patronage. PIPING HOT: A! Alt — Can't say much for this one. Had a rotten feature, "After Business Hours,” too, as all my patrons kicked. Two reels. — Frank Brock, Grand theatre, Okolona, Miss. — Small town patronage. PLEASURE BENT: Very poor. One reel.— R. Pfeiffer, Princess theatre, Chilton, Wis. — Small town patronage. THE POLO KID: Eddie Gordon— This is just another lot of bunk and a waste of time running it. Two reels — John Aden, Rialto theatre, Terril, Iowa. — General patronage. POWDERED CHICKENS: Edna Marian— A fairly good comedy with quite a few laughs. Miss Marian is a cute ilttle thing and pleases our patrons. Two reels.— W. T. Davis & Son, Rialto theatre, Sharon, Wis. — General patronage. PREP SCHOOL: Arthur Lake — Lake is a likeable young chap that appeals to our bunch. This is a good one reeler. — Dinsmore & Son, Majestic theatre, Weiner, Ark. — General patronage. THE ROAD FROM LATIGO: Edmund CobbOrdinary Western featurette. No comment. Business about as usual. Two reels. — A. G. Witwer, Grand theatre, Rainier, Ore.— General patronage. RUSTLERS OF BOULDER CANYON— Edmund Cobb — Snappy little Western that went over nicely Jack Hoxie is shown in two dramatic scenes of “The Demon,” a Western released by Universal Pictures Corporation. on our weekly short feature program. Two reels. — A. G. Witwer, Grand theatre. Rainier, Ore. — General patronage. POSITIONS WANTED DESIRE POSITION as Theatre Manager. Experienced buyer. Understand publicity and exploitation. M. L. Freedman, 600 Main Street, Forest City, Pa. A-l PROJECTIONIST will go anywhere. Any machine, best references. Address T. H. Kimball, Jennings, Okla. THEATRES FOR SALE FOR SALE: Only motion picture house in city of five thousand. Will stand full investigation. Eugene Pellettieri, Oconto, Wis. BUSINESS OPPORTUNITY WHETHER YOU want to hire some one or be hired; buy or sell a theatre; trade, buy or sell equipment, or do almost anything else in the motion picture business, an ad in this department will get you results. If you want us to word the ad for you, the services of our advertising experts are at your call. Simply tell us what you want to do and how many words you want used. Rates and address above. EQUIPMENT WANTED WE BUY AND SELL used theatre chairs, all makes of machines; generators, frames and other theatre equipment. Be sure to get our prices before you buy or sell. United Theatre Supply Co., 845 South Wabash Avenue, Chicago, 111. SPEAK FREELY: Just the usual Century two reeler. Nothing to brag about. Two reels. — Henry Reeve, Star theatre, Menard, Tex. — Small town patronage. STEPPING SOME: Baby Peggy— Better than some of hers, but Peggy has no following here only among the small girls. The majority of the kids prefer gang comedies. Two reels.— Dinsmore & Son, Majestic theatre, Weiner, Ark. — General patronage. STRANDED : Edna Marian — Good comedy on slapstick order. Two reels. F. G. Estee, S. T. theatre, Parker, S. D. — Small town patronage. STRANDED: No good. Two reels.— R. Pfeiffer, Princess theatre, Chilton, Wis., — Small town patronage. A WINNING PAIR: Wanda Wiley— Wanda sure is a “wonda.” Plenty of laughs. Two reels. — H. D. Young, Polo theatre, Polo, 111. — General patronage. A WINNING PAIR: Wanda Wiley— Can’t see anything to Wanda Wiley. She may be the rage somewhere, but I can’t get a laugh out of my patrons with her. Two reels. — Frank Brock, Grand theatre, Okolona, Miss. — Small town patronage. WON BY LAW: Wanda Wiley — A very very good comedy. Two reels — R. D. Young, Polo theatre, Polo, 111. — General patronage. WON BY LAW: Wanda Wiley — Good enough slapstick. Two reels. — P. G. Estee, S. T. theatre, Parker, S. D. — Small town patronage. MISCELLANEOUS HOT DOG: A novelty comedy. Actors are all small animals. Not much to it, but the novelty will put it over and please. Two reels. — W. A. Doerschlag, Strand theatre. Ransom, Kan. — Small town patronage. A SAILOR’S PAPA: Just a fair comedy. Two reels. — Julius Schmidt, Grand theatre, Breese, 111. — General patronage. WOOD SIMPS: Gloria Joy — A fair comedy that seemed to go over with the majority. Two reels. — A. G. Witwer, Grand theatre. Rainier, Ore. — General patronage. EQUIPMENT FOR SALE CLOTH BANNERS: $1.40, 3x10 feet, 3 colors, any copy up to 15 words; one day service; sent anywhere; also Bargain Paper Banners. Associated Advertisers, 111 W. 18th St., Kansas City, Mo. FOR SALE: Approximately 270 7-ply new veneer chairs. Also generator, frames and used projecting machines. Bargains. Atlas Moving Picture Company, 534 S. Dearborn St., Chicago, 111. PEERLESS ARC CONTROLS, Factory Rebuilt, absolutely guaranteed. Bargain. Hertner generator, Double 50 Amp., 220 Volt, 3 Phase. Atlas Moving Picture Company, 538 So. Dearborn St., Chicago, 111. FOR S/LE: 2 Simplex latest Style Type S lamphouses — perfect condition. Bargain. Atlas Moving Picture Company, 538 So. Dearborn St. Chicago, 111. FOR SALE: Theatre chairs, any amount, immediate shipment, lowest prices. Also equipment of every description. Address Theatre Seating Company, 845 South State St., Chicago, 111. FOR SALE: 2,000 heavy five and seven ply veneer chairs, brand new, at 40 per cent less than factory price. Very good bargains in used upholstered and veneered chairs and other theatre equipment. Address Illinois Theatre Equipment Company, 12 East Ninth St., Chicago, 111. MOTION PICTURE and “Still” Cameras rented, sold and exchanged. Portable lights for sale and for rent. Keep us advised of your wants. Ruby Camera Exchange, 727 Seventh Av., New York. CLASSIFIED Advertising Five cents per word, payable in advance. Minimum charge, $1.00. Copy and checks should be addressed Classified Ad Dept. Exhibitors Herald, 407 So. Dearborn St., Chicago, 111.