Exhibitors Herald (1926)

Page scan 00014 from Exhibitors Herald

Record Details:

Title:
Exhibitors Herald
Date:
1926
Volume:
Exhibitors Herald (Mar-Jun 1926)
Leaf #:
00014
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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8 EXHIBITORS HERALD March 20, 1926 Improves projection and saves you money Get this booklet Engineers of the Edison Lamp Works have prepared a bulletin on Incandescent Lamp Projection which covers the subject thoroughly. A copy of this bulletin will be mailed to you free on request : I General Electric Company I Please send me your free bulletin Ion Incandescent Lamp Projection. Name 1 Theatre I Address In small and medium sized theatres the Edison Mazda Lamp for motion picture projection gives as good results as an arc light. It operates on half as much current and greatly improves working conditions for projectionists. There are no fumes, dust or excessive heat from a Mazda Lamp and when once adjusted it requires no further attention. The. saving of 50% on current costs soon pays for the exya equipment needed to get the best results trom Incandescent Lamp Projection. Our engineers will give you unprejudiced advice as to the advisability of installing Incandescent Lamp Projection in your Theatre. Write to Edison Lamp Works of General Electric Company, Harrison, N. J. EDISON MAZDA LAMPS A GENERAL ELECTRIC PRODUCT