Exhibitors Herald (1926)

Page scan 00015 from Exhibitors Herald

Record Details:

Title:
Exhibitors Herald
Date:
1926
Volume:
Exhibitors Herald (Mar-Jun 1926)
Leaf #:
00015
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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March 20, 1926 EXHIBITORS HERALD ‘9 ^ Panorama of Beauty, Vanity and Gorgeous Entertainment ^OHH CrfLIMM preset^ WTM MARGUERITE De La MOTTE and ALLAN FORREST 5rrtfimHT9ien^iUtthony C)ldcvr«y SuggLiUdfayMTHun Stringer's Sdtunlay E»gmng Post^tory A. H. SEaASTlAN /or SPECIAL A Triple Guarantee of Box Office! The Title: It will exploit itself. The title is alluring and offers unlimited tie-up possibilities. The Production: Gorgeous — all the gold and glitter, glamor and glory, romance and revelry of the most famous street in the world — presenting a startling phase of life on this seductive “street of fashion” never before filmed. The Cast Marguerite De La Motte and Allan Forrest in great roles, with a cast of extraordinary merit. Foftiin Oitirlbutort pnduatn li\fm4tlon4J Corporation 130 Waal 46lh Straat Now York, N. Y ^S^^^t^PKODUCERS DISTrISiSnC CORPORATION